KIRAN NOOR
Calgary,AB
Summary
Results-driven Director of Sales with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Dual Director of Sales & Marketing
Element By Westin & Four Points By Sheraton
02.2023 - Current
- Responsible for nurturing new and existing clients in the Sport, SMERF, Aboriginal, Corporate and Association markets
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches and having highest occupancy with good ADR and Rev Par for the year 2023, according to the STR Report
- Managed team of sales representatives and catering associates providing guidance, coaching and support
- Attend industry and client related functions and tradeshows like Tete a Tete, Go west, Canadian Meetings Expo, Tourism Town Hall and so on, in order to keep current on industry trends and to maintain close client contact
- Managing and filling RFP's through Cvent, Lanyon, CI TY, Mar RFP and Tourism Calgary and inviting clients for site tour to win the bid and make a relationship
- Follow up regularly with the team if any banquet/ group leads received to maximize the revenue and meet the sales target
- Established pricing strategies with Revenue Manager to main competitive pricing and maximize profits
- Worked closely with the Sales & Revenue team to increase revenue and overachieving the targets for each month
- Recruited and train the sales and catering team and held one-on-one meetings with the team to identify selling hurdles and offered insight into best remedy
- Managed accounts to retain existing relationships and grow share of business
- Maintain knowledge of competitor's sales and convention programs, monitoring at area hotels, in order to prospect clients and leads
- Organized promotional events and interacted with community to increase sales volume.
Sales Manager - Government & Association
Best Western Premier Calgary Plaza
08.2022 - 02.2023
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
General Manager
Comfort Inn & Suites Hotel, Calgary
08.2021 - 09.2022
- Ensure that all the appropriate financial information and reporting is submitted in timely manner to the owners and the group management
- Oversee day to day operations of each department and create, implement, and evaluate the policies accordingly
- Accountable for the overall financial performance of the hotel and monitor revenue and expenses
- Attend the revenue meetings regularly and participate and develop rate and promotional strategies
- Prepare and maintain the budget in order to maximize the revenue
- Oversee all aspects of operations by exercising demonstrated knowledge and experience in all phases of the establishment
- Regularly meeting clients in different sectors and negotiating with them for use of the facility
- Evaluate the STAR Reports and Forecast Occupancy Reports to implement the pricing and promotional strategies.
Director of Sales & Marketing (Regional)
Revolution Hotel Group
05.2017 - 08.2021
- Responsible for all Sales and catering team of all properties, this includes development and administration of the sales, marketing and revenue management plan besides sales prospecting and completion of sales calls.
- Responding quickly to changing market conditions and revises strategies accordingly
- Maximizes room revenues by; anticipating and planning for market shifts; participating in appropriate local and national sales/marketing programs/efforts; developing strategic marketing prospects and alliances and developing annual marketing plan
- Responsible for maintaining Brand Sales initiatives, training, and communications with the Global Sales Team
- Responsible for the development of new local accounts
- Build meaningful customer loyalty through client partnerships and industry networking
- Maximize account revenue penetration through effective use of sales resource
- Participates and leads the rate and inventory initiatives, including but not limited to participating in revenue management meeting
- Responsible for achieving personal sales activities (outside calls, sites, networking, entertainment, prospecting calls and referrals to sister properties)
- Quoting and negotiating prices within established parameters and processing/negotiating contracts
- Develop sales strategies and action plans towards achieving maximum revenue penetration for each account
- Evaluated market data to develop and create business strategies and marketing plans
- Suggested innovative ideas to increase sales and improve customer experience
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies
- Directed sales and marketing management staff in successful use and development of business plans and strategies
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Sales Manager
Super - 8 by Wyndham, Fort St John, BC
08.2015 - 05.2017
- Responsible for prospecting for new business, while maintaining and nurturing old customers and accounts
- Attend industry and client related functions in order to keep current on industry trends and to maintain close client contact
- Identify, solicit and qualify new strategic accounts in all markets to develop definite bookings and leads
- Negotiating contracts, ensuring that all pertinent aspects of solicitation and closing are complete and documented
- Using Merlin, CVENT & Lanyon to update RFPs regularly
- Aggressively pursuing new accounts on a weekly basis
- Developing long term business relationships with Destination Marketing Organizations
- Making on-site and field presentations to prospective clients
- Attend the revenue meetings regularly and participate and develop rate and promotional strategies
- Maintain knowledge of competitor's sales and convention programs, monitoring at area hotels, in order to prospect clients and leads
- Maintain knowledge of all promotions throughout the property in an effort to stimulate and retain new business.
Education
Post Graduate Degree Diploma Business Management - Marketing Management - Financial Services
Northern Lights College
BCBBA - Management of Tourism Projects
University of British Columbia
Vancouver, BCSkills
- Sales Pipeline Management
- Revenue Generation
- Client Relationship Management
- New Business Development
- Brand-Building Strategies
- Client Retention
Certification
Certified Meeting Professional (CMP)
References
Available on request
Timeline
Dual Director of Sales & Marketing
Element By Westin & Four Points By Sheraton
02.2023 - Current
Sales Manager - Government & Association
Best Western Premier Calgary Plaza
08.2022 - 02.2023
General Manager
Comfort Inn & Suites Hotel, Calgary
08.2021 - 09.2022
Director of Sales & Marketing (Regional)
Revolution Hotel Group
05.2017 - 08.2021
Sales Manager
Super - 8 by Wyndham, Fort St John, BC
08.2015 - 05.2017
Post Graduate Degree Diploma Business Management - Marketing Management - Financial Services
Northern Lights College
BBA - Management of Tourism Projects
University of British Columbia
Certified Meeting Professional (CMP)
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