Open To Work
Kira Haden
Ajax,ON
Summary
Results-driven Senior Marketing Manager with expertise in strategic planning, project management, and relationship building. Proven track record in driving impactful marketing initiatives that enhance brand visibility and engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
WorknFire
09.2025 - Current
- Collaborated with sales teams to develop lead generation programs that increased qualified leads.
- Evaluated ROI from various marketing activities and investments.
- Monitored performance metrics such as website traffic and conversions from digital campaigns.
- Established relationships with industry influencers and bloggers to expand reach and impact.
- Identified and secured partnerships that aligned with branding objectives, expanding market presence.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Coordinated with external vendors to design promotional materials, enhancing brand visibility and engagement.
- Drafted detailed proposals for potential clients to outline services offered.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
Owner/Operator
Mitosis Communications
AJax, ON
03.2020 - Current
- Managed daily operations, including staff, sales, inventory, and accounting functions.
- Conducted market research to identify new business opportunities and inform strategies.
- Created and implemented marketing strategies to increase revenue and brand visibility.
- Established vendor partnerships to enhance services and operational effectiveness.
- Oversaw team performance with a focus on training for improved service delivery.
- Coordinated client meetings, fostering strong relationships for successful project outcomes.
- Implemented quality control measures ensuring high standards in communication services.
- Negotiated contracts with clients, securing favorable terms for provided products and services.
Global Event Strategist: Artificial Intelligence
IBM
Toronto, Ontario
01.2022 - 08.2022
- Collaborated with our International marketing teams to promote events cross functionally through various channels.
- Implemented feedback mechanisms to gather attendee insights post-event, facilitating actionable follow-up by sales team.
- Utilized project management software to streamline planning processes and communication.
- Coordinated logistics for events, ensuring efficient setup and breakdown to enhance overall attendee experience.
- Facilitated attendee support throughout the event lifecycle.
- Maintained event budgets, tracking expenses and resource allocation effectively.
- Supervised event staff, providing training and guidance during execution.
- Managed vendor relationships, negotiating contracts and service agreements to optimize service delivery.
IoT Programs Manager
Telus Business
Toronto, Ontario
12.2020 - 06.2021
- Led cross-functional teams in the successful delivery of program milestones, ensuring alignment with organizational goals and objectives.
- Developed strategic plans to align projects with organizational goals and client needs.
- Managed multiple complex projects simultaneously, focusing on operational efficiency and cost-effectiveness.
- Led cross-functional teams to enhance operational efficiency and service delivery across 91 events Internationally.
- Established relationships with key stakeholders across departments, facilitating smooth operations of special program initiatives.
- Developed and implemented special program strategies to enhance community engagement.
- Collaborated with external partners, ensuring successful implementation of program goals.
- Managed vendor relationships to ensure quality service and cost-effectiveness.
- Provided leadership during times of organizational change or crisis situations.
- Contributed to corporate strategy initiatives management across teams through accountability, communication and reporting.
- Analyzed and interpreted complex data sets and reports.
- Coordinated the integration of multiple projects within the program, ensuring cohesive progress and efficient resource allocation.
Customer Marketing Programs Manager
OpenText
Richmond Hill, Ontario
09.2018 - 08.2019
- Developed customer marketing strategies that increased brand engagement.
- Created targeted content for digital marketing campaigns to effectively reach specific customer segments.
- Coordinated promotional events that increased product awareness and customer participation.
- Managed customer feedback channels to gather insights for improvements.
- Trained team members on best practices in customer engagement and outreach.
- Collaborated with product teams to develop new features based on customer needs.
- Analyzed customer data to inform targeted marketing activities.
- Evaluated existing promotional materials for effectiveness and relevance to target audiences.
- Managed relationships with third-party vendors to ensure quality delivery of services.
- Monitored customer feedback surveys to identify areas for improvement in the customer experience.
- Conducted A and B testing of email campaigns to increase engagement rates.
- Designed and executed multi-channel marketing campaigns across multiple platforms.
- Organized events such as webinars or conferences as part of the overall marketing strategy.
- Optimized online presence by engaging customers through social media channels.
- Developed loyalty programs designed to boost repeat purchases from customers.
Education
Bachelor of Arts - Mass Communication
Carleton University
Ottawa04-2010
Associate of Arts - Public Relations
Durham College
Oshawa08-2007
Skills
- Strategic planning
- CRM management
- Event coordination
- Project oversight
- Lifecycle management
- Business development
- Salesforce expertise
- Client acquisition
- Sales enablement
- Data analytics
Certification
- Food Safe (Food Handlers) Certification 2026
- Smart Serve
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeContract WorkLocation Preference
On-SiteRemoteHybridSalary Range
$60/yr - $200000/yrTimeline
Senior Marketing Manager
WorknFire
09.2025 - Current
Global Event Strategist: Artificial Intelligence
IBM
01.2022 - 08.2022
IoT Programs Manager
Telus Business
12.2020 - 06.2021
Owner/Operator
Mitosis Communications
03.2020 - Current
Customer Marketing Programs Manager
OpenText
09.2018 - 08.2019
Bachelor of Arts - Mass Communication
Carleton University
Associate of Arts - Public Relations
Durham College