Experienced professional with 4+ years in banking and marketing, specializing in private wealth management and product marketing. Proven ability to collaborate across teams to market and sell diverse products/services. Reliable and goal-driven, adept at leveraging technology for strategic initiatives. Accomplished team leader with a track record of driving market growth and firm profits in multiple industries.
● Formulated strategic social media plan + content calendar and served as primary content creator— Established KPI's: generating over 60k of sales in first year of launching due to social media marketing with no paid ads.
● Created all content: edit pictures and create videos for social platforms + implementing unique copy and leveraging SEO expertise to enhance online visibility.
● Managed influencer outreach and executed effective marketing plan, securing genuine support from high-profile influencers.
● Freelanced — for 15 days year during award show seasons. Strengthened Dick Clark Productions social media platforms by creating unique real time copy for all of their award shows such as: American Music Awards, Billboard Music Awards, Miss America, Streamy's, Hollywood Film Awards.
● Produced The American Music Awards Snapchat: wrote script, directed, facilitated fan outreach. During this, our Snapchat gained over 40k followers with hundreds of thousands of views on our stories.