Kimberly Kunody

Digital wellness company offering longevity and nutraceutical therapies, including GLP-1 and metabolic health solutions.

• Led growth strategy for GLP-1 therapy programs targeting employer, payer, and PBM stakeholders, increasing client program adoption by 30%.
• Developed payer-facing positioning, business cases, and cost-containment messaging to support chronic disease management offerings.
• Built personalized lifecycle campaigns that improved member activation by 22% and reduced program attrition by 18%.
• Partnered with commercial and clinical teams to deliver educational and onboarding content for consultants and health plans.
• Managed cross-channel campaigns (email, direct mail, SMS, and paid social) to boost acquisition and improve patient adherence.
• Identified opportunities to improve business process flows and productivity.
• Increased company growth through collaboration with sales and marketing departments.

Healthcare fintech platform supporting patient financing through 250K+ provider locations, PBM partners, and consultants.

• Owned marketing strategy for multi-billion-dollar Dental and Veterinary verticals, focusing on payer and provider acquisition.
• Collaborated with payer and consultant partners to implement marketing toolkits and digital education campaigns for financial wellness.
• Executed high-conversion referral programs and lifecycle journeys, resulting in a 26% increase in activation and engagement.
• Developed employer-aligned messaging and benefit awareness campaigns supporting national employer onboarding programs.

National insurance provider supporting regional growth via independent agents and channel partners.

• Built national B2B2C marketing frameworks to support distributed channel acquisition and lifecycle management.
• Partnered with product and analytics to create KPI dashboards measuring performance across geographies and verticals.
• Developed co-branded campaigns with affiliate partners and strategic alliances to improve funnel conversion by 19%.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Spearheaded innovative approaches to resource allocation and strategic planning.

Pharmacy benefit manager supporting health plans, employers, PBMs, and members.

• Developed onboarding and adherence marketing programs targeting members on chronic therapy protocols.
• Collaborated with PBMs and consultants on communication strategies to increase program enrollment and medication compliance.
• Worked with clinical and provider engagement teams to deliver GLP-1 therapy education, improving participation rates in targeted segments.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Company Overview: CHOC is a pediatric health system providing innovative care to over 250,000 patients annually.
• Launched multi-channel marketing initiatives and CME programs across clinical service lines including heart, neuroscience and oncology pediatric care.
• Boosted brand equity and digital engagement through patient-centric storytelling, localized influencer campaigns, and bilingual outreach.
• Oversaw cross-functional brand refresh and website relaunch-resulting in a 34% increase in organic traffic and improved UX experience.
• CHOC is a pediatric health system providing innovative care to over 250,000 patients annually.