Kimberly Danso-Peasah
Brampton,ON
Summary
Dynamic Social Media Manager with a proven track record at PKDM and Miracle Arena, excelling in audience engagement and content strategy. Skilled in optimizing campaigns through analytics and fostering brand loyalty. Known for exceptional teamwork and a keen eye for visual design, driving impactful social media initiatives that enhance brand visibility and community connection.
Overview
11
11
years of professional experience
Work History
Social Media Manager
PKDM
01.2017 - Current
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
- Implemented content calendar to ensure timely and organized posting across all channels.
Social Media Manager
Miracle Arena
08.2014 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
Fitness Coach
GoodLife Fitness
11.2019 - 12.2024
- Educated clients on proper exercise technique, reducing the risk of injury while maximizing workout effectiveness.
- Developed strong member relationships with caring and collaborative approach.
- Provided coaching about healthy lifestyle strategies.
- Instructed on proper use of equipment for safety of all members.
- Assisted with gym marketing efforts to attract new members and expand the facility''s reach within the community.
- Led by example through maintaining personal fitness levels and adhering to professional standards of conduct within the gym environment.
- Maintained a clean and organized training environment, ensuring optimal conditions for client workouts.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
Education
Diploma - Nursing
Seneca College of Applied Arts And Technology
North York, None11-2025
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Excellent multitasking
- Content scheduling
- Social media and promotions
- Content development
- Social media strategy
- Verbal and written communication
- Critical thinking
- Problem-solving
- Attention to detail
- Facebook, instagram, linkedin
- Audience engagement
- Positive attitude
- Event management
- Visual design
- Influencer marketing
Timeline
Fitness Coach
GoodLife Fitness
11.2019 - 12.2024
Social Media Manager
PKDM
01.2017 - Current
Social Media Manager
Miracle Arena
08.2014 - Current
Diploma - Nursing
Seneca College of Applied Arts And Technology
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