KIMBERLY BRENNER
2512 43 Street Edmonton,AB
Summary
With over 25 years of diverse experience, a results-oriented marketing and design professional excels in planning, designing, and executing measurable marketing campaigns and graphic assets for both print and digital media. Thrives in collaborative team environments, providing steady leadership and making positive contributions to group dynamics.
Overview
16
16
years of professional experience
Work History
Marketing and Design Advisor
YMCA of Northern Alberta
10.2023 - 11.2024
- Contributed to the development and management of engaging marketing campaigns
- Created materials that resonate with the target audience
- Analyzed campaign performance to identify what worked, optimized future strategies, and helped to grow membership by 1%/quarter
- Measured and evaluated digital performance and presented monthly findings and recommendations for improvement to management
- Administered the marketing budget; tracking quarterly spending on printed material and digital ad campaigns.
Digital Marketing Strategist
YMCA of Northern Alberta
10.2022 - 10.2023
- Conduct primary and secondary research to better understand customer needs and behaviors
- Lead and execute digital ads on a variety of platforms including Facebook, Instagram, Google ads and Google grants
- Measure and evaluate digital ad performance using G4 analytics
- Present monthly findings and recommendations for improvements to management
- Increased new website visits by 3% over last year
- Responsible for the annual digital marketing budget of $55k/yr.
Marketing Supervisor
YMCA of Northern Alberta
02.2020 - 10.2022
- Planned, designed and implemented marketing and branding collateral
- Collaborated with operational departments to address marketing needs and created marketing plans
- Analyzed and reported KPIs to validate and demonstrate success of marketing campaigns and highlight areas for continuous improvement
- Continually maintained and improved the company's reputation and positive image in markets served
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Managed $250K budget allocation and resource utilization to maximize marketing ROI
- Supervised a team of two graphic designers and contributed as a member of the department leadership team
Senior Communications Coordinator and Lead Graphic Designer
YMCA of Northern Alberta
01.2014 - 02.2020
- Proficient user of Adobe Creative Suite
- Proficient in the use of Microsoft Office 365 and Teams
- Cultivated mobile-friendly designs for a variety of digital and traditional platforms
- Mentored other designers and provided design guidance to improve standards of overall team output
- Collaborated with other departments to achieve marketing needs and create marketing plans
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
Marketing Manager
Edmonton Petroleum Club
03.2009 - 02.2013
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Optimized email campaigns to increase open and click-through rates by 4%
- Created all marketing assets for print, and web
Education
Associate of Graphic Arts - Visual Communications
NSCAD University
Halifax, NS12.1993
Certified Digital Marketing Professional -
Digital Marketing Institute
Online07.2020
Skills
- Proficient in Adobe Creative Studio
- Graphic design
- Project Management
- Relationship building
- Analytical thinking
- Time management
- Strategic planning
- Microsoft Office 365
- Google Docs
- Event planning
Timeline
Marketing and Design Advisor
YMCA of Northern Alberta
10.2023 - 11.2024
Digital Marketing Strategist
YMCA of Northern Alberta
10.2022 - 10.2023
Marketing Supervisor
YMCA of Northern Alberta
02.2020 - 10.2022
Senior Communications Coordinator and Lead Graphic Designer
YMCA of Northern Alberta
01.2014 - 02.2020
Marketing Manager
Edmonton Petroleum Club
03.2009 - 02.2013
Associate of Graphic Arts - Visual Communications
NSCAD University
Certified Digital Marketing Professional -
Digital Marketing Institute
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