Summary
Overview
Work History
Education
Skills
Timeline
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Kimberly Barrett

Almonte,ON

Summary

Collaborative leader looking to share unique ability to define challenges, visualize solutions, articulate plans and motivate teams.

Overview

9
9
years of professional experience

Work History

Director of Growth

BenchSci
03.2023 - Current
  • Drove industry activation to all-time high, increasing it by 44% when compared to previous year
  • Reduced homepage bounce rate by 50% by developing iterative strategy focusing on removing barriers to value and focusing on user needs.
  • Shipped wide range of innovative new product features to drive engagement including notification features, unique customer newsfeeds and collaboration features.
  • Developed standardized method for evaluating effectiveness of getting users to value by defining & driving KPIs such as activation, active use, and engagement.
  • Owned & optimized Product Led Growth strategy, including all customer email campaigns and in-app messaging.

Customer Advocacy & Engagement, Senior Manager

BenchSci
11.2021 - 06.2022
  • Built & launched user advocacy program across all enterprise pharmaceutical accounts in first 120 days of employment
  • Introduced concept of Client Advisory Boards (CAB) and deployed for select key accounts.
  • Implemented program to source participants for new Continuous Discovery & Validation (CDV) program, which provided direct & immediate feedback to design & product teams.
  • Co-developed program of exclusive experiences, content & resources that focused on value beyond our technology/platform (BenchSci Plus), which increased brand awareness and thought leadership.

Senior Advocacy Manager, Data & AI

IBM
12.2020 - 10.2021
  • Implemented novel case study process to secure marquise names s including Amazon, Deutsche Bank, RBC, Ancestry.com by creating multi-customer case studies, thereby reducing ask of each individual customer.
  • Deployed new system for managing references by creating framework based on compelling use cases.
  • Secured Gartner Magic Quadrant Customer Choice Award for both products in portfolio: Cognos Analytics & Planning Analytics
  • Greatly exceeded individual performance target by creating over 250 advocacy assets for Sales, Technical Sales & Product Marketing through the development of a new advocacy strategy focused on market differentiation and industry trends.

Program Manager, Business Analytics

IBM
11.2018 - 12.2020
  • Re-vamped & re-launched Lab Advocacy Program for Business Analytics; pairing IBM developers with strategic customers & Business Partners
  • Doubled program enrolment, adding accounts worth an additional $40M of revenue
  • Increased global program coverage to include 8 new countries and 10 new key industries
  • Led NPS (Net Promoter Score) Task Force for Business Analytics, a top priority for all of IBM and monitored closely by highest levels of IBM management.

Sr. Leadership: Ops, Marketing & Customer Success

Raven Telemetry Inc.
12.2014 - 10.2018
  • Developed operating model and pricing strategy for complete range of service and product offerings, maintaining healthy SaaS margins of approximately 85%
  • Increased SaaS MRR by 104% and Land & Expand rate by 67%
  • Maintained 0% customer churn rate while converting customers from free trial to paid service
  • Managed customer requests and feature enhancement prioritization through weekly Tech Ops sprints and application of Agile Software Development practices
  • Raised $1.5M through various funding bodies including private, provincial and federal grants, far exceeding both quarterly and annual goals set by CEO

Education

MBA -

Telfer School of Management
Ottawa
09.2014

Skills

  • Program Building
  • Executive Stakeholder Management
  • Product Positioning & Differentiation
  • Pricing Strategies
  • Calculating ROI, CAC, LTV & other key metrics
  • Program Marketing
  • Brand Development
  • Competitive Intelligence

Timeline

Director of Growth

BenchSci
03.2023 - Current

Customer Advocacy & Engagement, Senior Manager

BenchSci
11.2021 - 06.2022

Senior Advocacy Manager, Data & AI

IBM
12.2020 - 10.2021

Program Manager, Business Analytics

IBM
11.2018 - 12.2020

Sr. Leadership: Ops, Marketing & Customer Success

Raven Telemetry Inc.
12.2014 - 10.2018

MBA -

Telfer School of Management

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Kimberly Barrett