Kimberley Sonnichsen
Summary
Accomplished leader with extensive experience in SaaS sales, customer success, and retention. Drives exceptional client engagement and revenue growth. Proven track record in implementing CRM systems, developing scalable account management processes, and leading global teams to exceed customer satisfaction, renewal, and upsell targets. Adept at crafting client-centric strategies to maximize adoption and ensure long-term SaaS success.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Commercial and Retail Sales
The Shaw Group Ltd.
10.2020 - Current
- P&L Budget Responsibility
- Leading customer success initiatives across eight business units, overseeing CRM implementation to streamline client engagement and retention processes
- Developed a go-to-market strategy to launch two new business units, focused on driving revenue streams of $1M+ annually
- Fostered long-term customer relationships through data-driven insights, achieving a $22M P&L
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Strategic Consultant
Eleanor Beaton and Company
01.2020 - 10.2020
- Built and scaled customer success infrastructure tailored for women entrepreneurs in SaaS-based coaching and service delivery
- Designed and implemented CRM systems to support client engagement and retention
- Achieved100% of sales and retention targets by coaching clients on sustainable business scaling strategies
VP of International Sales (SaaS)
VineView
01.2018 - 01.2020
- Increased SaaS sales by 40% by enhancing customer lifecycle, including onboarding, adoption, and retention strategies for VineView App
- Identified and cultivated key accounts, establishing partnerships to ensure long-term SaaS subscriptions and customer success
- Implemented and optimized Salesforce CRM for managing customer data, retention analytics, and subscription renewals
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
Senior Leadership – Customer Success and Sales
Euromonitor International
04.2004 - 02.2018
- Demonstrated success across various roles over 14+years, contributing as a foundational team member to scale the business from $10M to $100M+. Implemented sales and retention strategies that achieved 90% renewal rates and drove 20% upsell growth on average each year.
- Spearheaded initiatives aimed at reducing churn rates while enhancing upselling opportunities within existing client base.
- Championed change management efforts during organizational restructuring periods, ensuring minimal disruption to customer service operations.
- Established strong relationships with key clients, fostering long-term partnerships and ensuring continued business growth.
- Monitored industry trends and competitor offerings, making recommendations for adjustments to maintain a competitive edge.
Senior Director – Canada, Sub-Saharan Africa
Euromonitor International
04.2014 - 02.2018
- Built a $1M revenue stream in the Canadian market within the first year by developing a consultative client engagement approach
- Implemented customer retention strategies in SA, achieving 90% renewal rates and20% upsell growth on a $5M subscription portfolio
- Achieved 90%+ renewal rates for subscription-based solutions by tailoring services to client needs
Senior Client Manager – Global Accounts
Euromonitor International
04.2014 - 05.2017
- Built a $1M revenue stream in the Canadian market within the first year by developing a consultative client engagement approach
- Achieved 90%+ renewal rates for subscription-based solutions by tailoring services to client needs
Senior Head of Account Management - EMEA
Euromonitor International
03.2010 - 03.2014
- Managed a $15M subscription portfolio with a90%+ renewal rate and $1.5M annual upsell, ensuring consistent customer success
- Recruited, trained, and managed a12-member account management team to drive adoption and client satisfaction
Head of Australia and New Zealand
Euromonitor International
07.2008 - 03.2010
- Secured 95% renewal rates on a $7M retention portfolio while exceeding incremental revenue targets by198%
- Delivered customized solutions for key APAC clients, fostering long-term subscriptions and growth
Head of Account Management – Global SaaS Accounts
Euromonitor International
04.2006 - 07.2008
- Oversaw an $80M SaaS global account portfolio, achieving a20% annual upsell rate by optimizing customer success strategies
- Enhanced retention by designing and executing SaaS subscription renewal processes across global accounts
Education
BBA - Marketing
Mount Saint Vincent University
Halifax, NSBachelor of Arts - English and Sociology
Acadia University
Wolfville, NSSkills
- SaaS Customer Success and Retention Strategy
- Subscription Lifecycle Management
- Global Sales
- Strategic planning
- Change management
- Hiring and retention
- Global Team Leadership and Mentorship
- Client Engagement and Onboarding Programs
- Data-Driven Insights for Customer Retention
Accomplishments
- Collaborated with the team of Ronald McDonald House in the fundraising, development and build of the new Ronald McDonald House in Halifax, Canada.
- Collaborated with various teams on the build of multiple greatly needed hospitals and schools
- Collaborated on the for the development and install of Nova Scotia's first Tiny Home community to help combat homelessness
Certification
Powertalk Leadership Certification
Various Safety Certifications
Salesforce Certified Administrator
Timeline
Director of Commercial and Retail Sales
The Shaw Group Ltd.
10.2020 - Current
Strategic Consultant
Eleanor Beaton and Company
01.2020 - 10.2020
VP of International Sales (SaaS)
VineView
01.2018 - 01.2020
Senior Director – Canada, Sub-Saharan Africa
Euromonitor International
04.2014 - 02.2018
Senior Client Manager – Global Accounts
Euromonitor International
04.2014 - 05.2017
Senior Head of Account Management - EMEA
Euromonitor International
03.2010 - 03.2014
Head of Australia and New Zealand
Euromonitor International
07.2008 - 03.2010
Head of Account Management – Global SaaS Accounts
Euromonitor International
04.2006 - 07.2008
Senior Leadership – Customer Success and Sales
Euromonitor International
04.2004 - 02.2018
BBA - Marketing
Mount Saint Vincent University
Bachelor of Arts - English and Sociology
Acadia University
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