Summary
Overview
Work History
Education
Skills
Websites
Timeline
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KIMBERLEY ORR

Calgary,Canada

Summary

Dynamic marketing professional with extensive experience at Sabal Homes LP, adept at developing innovative sales strategies and managing customer relationship programs. Proven track record in executing successful marketing campaigns and building industry partnerships. Proficient in Adobe Creative Suite and skilled in team leadership, driving brand awareness and engagement.

Overview

19
19
years of professional experience

Work History

Senior Marketing Specialist

Streetside homes
Calgary, Alberta
02.2014 - 01.2024
  • Developed comprehensive marketing strategies for homebuilders
  • Collaborated with sales teams to develop effective lead generation programs and tactics.
  • Coordinated with external vendors to design promotional materials such as brochures, flyers, ads.
  • Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
  • Represented company at local and trade association meetings to promote products.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Formulated and launched marketing and promotional campaigns to maximize profits.

Marketing/Sales Consultant

V.I. Modular Homes
04.2013 - 08.2013
  • Developed annual and quarterly marketing and sales strategy for several product lines for a Victoria modular home supplier;
  • Consulted on brand strategy and presentation;
  • Developed sales presentations and proofed and edited correspondence;
  • Meet with regional sales teams to ensure consistent sales presentation;
  • Created yearly advertising plan, schedule and conducted media buys.

Marketing Manager

Sabal Homes LP.
09.2011 - 12.2012
  • Developed and directed sales and marketing strategies for both Calgary and Edmonton operations;
  • Utilized research to develop and execute marketing and promotional strategies that combined traditional, on-line and social media tactics;
  • Developed yearly and five year sales and marketing action plans to complement overall company strategies;
  • Built relationships with media and industry partners including contract negotiation and partnering for events and promotions;
  • Implemented and managed, with V.P. Sales, innovative customer relationship management program;
  • Participated in the development and implementation of surveys and programs for service and warranty department;
  • Initiated database marketing activities and maintained prospect management system to further sales activities and customer relationship strategies.
  • Developed, tracked and reported on yearly marketing and sales budgets;
  • Managed and conducted semi-annual reviews for marketing team and managed a large number of contract research, writing and internet contractors;
  • Managed, analyzed and reported on market and sales research monthly;
  • Communicated programs and campaigns to all key stakeholders in a timely manner and gained consensus where required;
  • Primary spokesperson and representative for Sabal at corporate and community events.

Account Manager

Refocus Real Estate Consulting
08.2008 - 09.2011
  • Planned, maintained and executed marketing campaigns including budget, time-lines and overall strategies for clients;
  • Contributed to new business development and client retention;
  • Liaised with writers, graphic designers and production partners in the development of marketing materials and campaigns;
  • Wrote and edited marketing materials, websites and social media initiatives;
  • Managed client expectations, scope definition and provided weekly project updates;
  • Developed, recruited and participated in focus groups and community forums as well as initiated on-line surveys;
  • Measured the success of marketing initiatives, on-line strategies and brand awareness;
  • Conducted, analyzed and made recommendations to clients based upon market research and competitor data.

Marketing Manager

Albi Homes Ltd.
02.2005 - 10.2007
  • Developed and executed yearly marketing strategies and budgets;
  • Effectively managed outside agencies in the creation and production of marketing campaigns and adherence to budget parameters;
  • Identified and produced monthly marketing sales incentives by community;
  • Executed the creation and merchandising of salescentres and trade shows;
  • Initiated database marketing campaigns including corporate newsletter and feature home promotions;
  • Created community specific marketing promotions and direct mail campaigns;
  • Instrumental in the development of new website including site navigation, copy writing, user interface and made recommendations for improvements;
  • Monitored marketing initiatives and advertising mediums to ensure brand consistency and effective use of marketing dollars;
  • Created and organized many special events and sponsorships;
  • Managed two marketing coordinators and participated in weekly sales meetings.

Education

Marketing/Public Relations Diploma -

Mount Royal College
Calgary, AB
01.1993

Bachelor of Arts -

University of Calgary
Calgary, AB
01.1990

Skills

  • Sales and marketing programs
  • Customer relationship management
  • Marketing strategies
  • Event planning and sponsorships
  • Team building and collaboration
  • Communication skills
  • Presentation delivery
  • Time management
  • Digital marketing tactics
  • Adobe Creative Suite proficiency
  • Content management systems (CMS)
  • Microsoft Office applications

Timeline

Senior Marketing Specialist

Streetside homes
02.2014 - 01.2024

Marketing/Sales Consultant

V.I. Modular Homes
04.2013 - 08.2013

Marketing Manager

Sabal Homes LP.
09.2011 - 12.2012

Account Manager

Refocus Real Estate Consulting
08.2008 - 09.2011

Marketing Manager

Albi Homes Ltd.
02.2005 - 10.2007

Marketing/Public Relations Diploma -

Mount Royal College

Bachelor of Arts -

University of Calgary

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KIMBERLEY ORR