Kimberley Anstey

Founded and successfully built an award-winning floral and event business recognized throughout Newfoundland and Labrador for excellence, innovation, and outstanding customer service.

• Built and successfully operated a thriving business for more than 17 years.
• Directed all business operations, including strategic planning, financial management, budgeting, payroll, bookkeeping, accounting, and cash flow management.
• Managed vendor negotiations, supplier relationships, and corporate partnerships.
• Developed and executed marketing strategies, branding initiatives, and social media campaigns that strengthened business growth and community recognition.
• Recruited, trained, supervised, and mentored a team of 2–3 employees while fostering a positive, customer-focused workplace.
• Designed and coordinated floral services for approximately 5,000 weddings and special events, consistently delivering exceptional client experiences while managing multiple projects and deadlines.
• Built long-term relationships with clients, vendors, community organizations, and industry partners resulting in repeat business and strong customer loyalty.
• Maintained exceptional financial and operational standards while successfully adapting to changing market conditions.

Selected Business Achievements

• Featured in The Newfoundland Herald for entrepreneurial success and business leadership.
• Developed and supplied graduation bouquet programs for Lifetouch Photography, with products distributed across Canada and the United States.
• Selected to provide floral arrangements for the Canadian feature film Little Orphans.
• Proud sponsor of Miss Teen Newfoundland & Labrador.
• Proud sponsor of the Miss Achievement Scholarship Competition.
• Recipient of CommunityVotes St. John's Awards: Platinum Winner (2024 & 2025) Silver Winner (2021) Bronze Winner (2022 & 2023)
• Award-winning public speaker recognized for outstanding communication and presentation skills.

• Managed daily operations and ensured efficient workflow across departments.
• Developed and implemented strategic plans for business growth initiatives.
• Collaborated with cross-functional teams to enhance service delivery and customer satisfaction.
• Mentored junior staff, fostering a collaborative team environment and knowledge sharing.
• Managed bookkeeping, accounting, payroll, and financial reporting for business clients.
• Maintained accurate financial records and prepared reports.
• Assisted with budgeting, office administration, and business operations.
• Utilized Microsoft Office, Excel, and QuickBooks to support client success.
• Managed a team of staff members, providing guidance and direction to ensure successful completion of projects.
• Implemented safety protocols throughout the workplace to protect employees from harm.