Senior Development Professional with proven ability to identify philanthropic needs in a dynamic environment. Highly motivated and quality-driven leader offering 22 years’ expertise in philanthropy with an effective combination of strategy development, leading individual giving programs, process improvement and data-driven ROI analysis. Strong communicator with the ability to simplify complex issues, meet deadlines and cultivate key relations to build cohesion across diverse groups.
Overview
21
21
years of professional experience
Work History
Vice President
RKD Group
10.2015 - Current
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Demonstrated proficient leadership skills to motivate employees and build competent teams.
Collaborated with senior management to develop strategic initiatives and long term goals.
Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
Established and directed successful programs focused on [Area].
Analyzed industry trends and tracked competitor activities to inform decision making.
Vice President, Hunger Relief
Grizzard Communications Group
08.2004 - Current
Company Overview: An Omnicom owned agency
Directly responsible for managing and growing net profit to ensure the financial health of the Grizzard Communication Agency, and account team
This is done through delivering strategic recommendations and presenting creative concepts that are in alignment with client’s business objectives, driving profit growth for the agency
Including, but not limited to, providing strategy consultation and development, creative, media strategy and project planning, while maintaining and cultivating effective relationships across multiple agency departments and clients
Manage Account P & L through development of client pricing and analysis of campaign level margin improvement
Lead and collaborate on all industry related RFI/RFP responses resulting in securing new business opportunities
Successfully execute and manage National and client driven campaigns through multi-channel integration, including Direct Mail, Digital, Print, Broadcast, and Telemarketing
Developed strategies to optimize marketing efforts across all media to drive ROI
Directed and managed market research (quantitative, and qualitative) brand awareness, customer satisfaction, website usability, focus groups to identify marketing needs and manage client expectations
Lead and provide coaching to staff with varying levels of experience
An Omnicom owned agency
80% sales growth in two years, delivering $1.8M in sales
Highly recognized in company survey for understanding of industry and customer satisfaction
Highest team customer service satisfaction scores for the agency, 3 years in a row
Member of Grizzard Strategic Planning Committee, specific to Innovation, Client Service and Agency Culture
Education
B.A. - Business Administration
Azusa Pacific University
Skills
Budget oversight
Cost-effective Strategy Implementation
Fundraising Revenue Generation
Strategy Development and Planning for New Donor Acquisition, Donor Cultivation, Major Giving and Stewardship
Performance data analysis
Online and Offline Marketing Synchronization
Team Leadership and Staff Development
Relationship building
Process improvement
Key Qualifications And Skills
Unique ability to identify simplified strategies for a collective group of clients by leveraging wide-ranging data sets to identify combined marketing strategies delivering immediate and long-term ROI. Strategy planning is subject, but not limited to: market evaluation, penetration/expansion, audience acquisition, behavioral/existing customer segmentation, and audience cultivation and engagement. The effectiveness is monitored through developing key performance indicators such as conversion, long term value, cross channel reporting, and synchronizing online and offline marketing channels to drive overall brand recall and recognition., Proven ability to cultivate strong partnerships with clients and key stakeholders to deliver positive relationships and results., Demonstrates the ability to leverage strong communication skills to give clear direction through change management and project scope development. Establishes cohesion and collaboration across clients and various internal teams. Demonstrates the ability to effectively, and efficiently collaborate with technical, operational and creative individuals to ensure timely, cost-effective strategy or service implementation.
Timeline
Vice President
RKD Group
10.2015 - Current
Vice President, Hunger Relief
Grizzard Communications Group
08.2004 - Current
B.A. - Business Administration
Azusa Pacific University
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