Kim Pham
Burnaby,British Columbia
Summary
Relationship-oriented marketing account manager with 4+ years of marketing experience creating exclusive content and managing client accounts. Cultivated a strong brand identity while maintaining consistent brand voice for digital storytelling. Expert at communication and applying targeted salesmanship techniques to achieve sales goals. Successful at increasing revenue with new accounts while maintaining relationships with existing ones.
Overview
3
3
years of professional experience
Work History
Account Manager, Marketing + Creative Strategist
Spark Labs Marketing
Vancouver, BC
01.2023 - Current
- Handle 25+ clients on all aspects of marketing, including UX/UI, ads, media buying, social media, branding, and website development
- Overseeing the entire brand and marketing development internally as well as clients
- Managed a team of graphic designers, web developers and copywriters to ensure timely execution of projects.
- Created content for websites, blogs and email newsletters to engage customers with the brand, garnering over 300% in increase following and engagement.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
Marketing Specialist (Contractor)
NewGen Development
Coquitlam, BC
01.2022 - 07.2022
- Devise and execute comprehensive marketing campaigns for real estate properties, incorporating online and offline channels to maximize reach and impact
- Develop content for property listings, promotional materials, and social media to attract and retain potential buyers
- Conduct competitor analysis, gathering insights to inform marketing strategies and improve competitiveness.
- Designed visuals such as infographics, logos and banners for company website and other digital outlets.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
Content Marketing Specialist & Business Development Coordinator
Skyrocket Full-Service Digital Agency
01.2022 - 07.2022
- Actively engaged in business development opportunities, bringing on 3+ major clients
- Collaborated with a team to brainstorm and implement growth and content marketing strategy
- Revived monthly newsletters for the company, sending out to 10,000+ monthly subscribers
- Carried out a lead generation and outbound reach campaign, resulting in a 33% increase in qualified leads per month
- Increased social media followers by 15% and social reach by 50%
- Optimized content through A/B testing, SEO, and content audits.
Social Media Marketing Manager
REDAVID
Vancouver, BC
01.2021 - 11.2021
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Created content for various social media platforms including Facebook, Pinterest, Instagram, and YouTube.
- Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
- Conducted keyword research to optimize content for SEO purposes.
- Provided creative ideas for content creation and optimization of social media channels.
- Built relationships with influencers in order to gain exposure for the brand.
- Organized events such as live Q&A sessions or webinars on various platforms.
Education
Bachelor of Management - Integrated Marketing Communications
University of British Columbia
Kelowna, BC06.2020
Skills
- Project Management
- Campaign Execution
- Client Relationship Management
- Marketing and Branding Strategy
- Social Media and Influencer Marketing
- Content Creation
- Data-Driven Decision-Making
- Teamwork and Collaboration
- Excellent Communication Skills
- Networking Skills
- Hubspot Certified, Sales & Content Marketing
- UX/UI (simplified)
- E-newletters/Blogs/Proposal/Case Study/Article/Copy Writing
- Google & Office Suite
- Photoshoot & Videoshoot Director
Affiliations
- Sports and Nutrition
- Painting
- Cooking
- Travelling
Languages
English
Native/ Bilingual
French
Limited
Vietnamese
Professional
Timeline
Account Manager, Marketing + Creative Strategist
Spark Labs Marketing
01.2023 - Current
Marketing Specialist (Contractor)
NewGen Development
01.2022 - 07.2022
Content Marketing Specialist & Business Development Coordinator
Skyrocket Full-Service Digital Agency
01.2022 - 07.2022
Social Media Marketing Manager
REDAVID
01.2021 - 11.2021
Bachelor of Management - Integrated Marketing Communications
University of British Columbia
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