20+ year pharmaceutical sales professional with specialized expertise in rare diseases, orphan drugs, and key account management across neuroscience, GI, and rare metabolic therapeutic areas.
Proven track record of exceeding pharmaceutical sales targets with demonstrated territory management success across Canada including Ontario and Western Canada, with complete account selling in specialized clinics and treatment centers
Current national territory coverage supporting pharmaceutical sales teams and managing KOL relationships across all Canadian provinces with extensive rare disease experience in developing and executing quality learning programs addressing identified needs
Strong background in new product launches with expertise in specialty pharmacy distribution models, regulatory compliance, and consultative selling approaches
Overview
31
31
years of professional experience
Work History
Medical Communications Manager - Rare Diseases
Takeda Canada
07.2020 - Current
Developed comprehensive medcom plans based on identified needs, cross functional feedback & strategic imperatives, managing budgets across 4 therapeutic area
Executed multiple international KOL webinars navigating complicated processes and expectations across countries with global colleagues. Change in KAS (Knowledge, Attitude & Skills) gaps of (26-49%) and engagement of key no see customers
Planned, executed, & facilitated several consultant meetings with KOLs coordinating agencies and KOL contributions
OCE Ambassador for medical affairs. Partnered with EUCAN colleagues to determine role of medical affairs in developing OCE plans
Established Canada’s leadership role in developing strategic direction for medical KPI's through sharing of best practices and actively contributing to “measurement” workstream to identify relevant and appropriate measurements for medical OCE initiatives
Developed education launch plan for multiple therapeutic areas (Transplant and Alpha 1 Antitrypsin deficiency disorder) with included organizing congress symposia, supporting KOL faculty in slide deck creation, planning and execution of speaker training program prior to launch of Livtencity and Glassia.
Mentored junior team members across multiple therapeutic areas in field skills, therapeutic knowledge, KOL relationship building and management, and strategic planning.
Regional Business Manager, (Key Account Manager)
Shire/Takeda Canada
12.2015 - 07.2020
Addressed multitude of needs in key metabolic treatment centers in Western Canada through effective communication and understanding of gaps and challenges while establishing collaborative partnerships both externally and internally.
Consistently met or exceeded annual performance targets by developing and executing a strategic business plan for the region aligned with corporate strategy while ensuring adherence to compliance protocols and standard operating procedures.
Improved customer relations by addressing problems head-on and implementing successful corrective actions.
Identified and resolved existing gaps in patient services and experience; advocating, coordinating and working cross functionally to establish new processes that improved both patient and clinic staff experience
Collaborated with provincial laboratories and specialized clinics to optimize patient care pathways, communicating effectively with healthcare professionals to address market access and reimbursement challenges.
Launch Excellence exceeding expected sales growth and quota with limited market access (16% year 1, 51% year 7) by leveraging key relationships, strategic business planning and strong territory data analysis while aligning with current marketing strategy
Exceeded expected sales growth by +7% post re-intro to market after Health Canada removal of product
Launched Mezavant and Adderall XR (relaunch) – exceeded targets from 6% – 16% and won national performance and consistent achiever awards
Conducted account selling in specialized clinics and hospital settings with consultative, solution-oriented approach tailored to the healthcare professionals.
Additional Leadership Experience
Inuvik Regional Health Board and Dalhousie U
01.1994 - 01.2000
Designed and launched pilot of sustainable regional injury prevention program targeting 13 communities and population of 10,000 in Northern Canada developing implementation strategies and foundational templates for expansion. Demonstrated value of role leading to renewal of contract post initial year
Engaged diverse community stakeholders including hospital staff, RCMP, emergency services, and university leadership to build collaborative partnerships and program support
Hired, trained and managed 50+ multidisciplinary staff achieving 100% retention rate for continuing employees through effective leadership and supportive work environment.
Coordinated high level special events and community outreach programs, including university presidential events and injury prevention initiatives exceeding attendance targets by 10%
Education
Masters in Business And Organizational Psychology -
Edinburgh Business School, Heriot-Watt University
Edinburgh, Scotland
01-2028
Bachelor of Science - Health Education/Health Promotion, Lifestyle and Community Health
Dalhousie University
Halifax, NS
05.1999
Bachelor of Science - Psychology, Neuroscience And Behaviour
Dalhousie University
Halifax, NS
05.1996
Skills
Territory Management
Key Account Management
Leadership
Consultative Selling
Problem Solving
Strategic Planning
Adaptability
KOL Engagement
Complex Problem-Solving
Effective Communication
Coaching and Mentoring
Cross-Functional Collaboration
Accomplishments
Awards
2025 "Treehouse Award" - Teamwork and Collaboration award
2022 National Innovation Award
2021 Aspire to Lead -Medcom Team project Takeda Canada award2021 –
Medcom Team internal award “Pragmatically Positive”
2014 – President’s Club – Top 5% of employees globally
2014 – GI Representative of the Year – ON/West
2001-2006 “Stars” Awards for Teamwork, Leadership, Customer Focus, Community Involvement
2003 – Consistent Achiever – 105% vs quota all products 3 years in a row
2003 – Circle of Excellence – National Top Team Award2002 - #1 Nationally for Detrol Franchise
Certificates
CCPE Accreditation (87%)
Rheumatology CCPE (89%)
CPD CCPE (2021)
Effective Prioritization (Franklin Covey)
One on One Persuasion (Rogen International – now TTEC)