KIM BOIN
Waterdown
Summary
Highly motivated and Passionate floral champion. Experienced in building and maintaining key client relationships, Category Management, Procurement, Strategic Planning, Private Brands, and Product Development.
Overview
15
15
years of professional experience
Work History
Senior Key Account Executive
Galleria Farms
10.2024 - Current
- Conduct regular account reviews, evaluating performance against set targets to ensure alignment with overarching objectives.
- Generating leads through networking events and industry conferences.
- Collaborate closely with marketing team members to develop targeted collateral materials that address specific client opportunities.
- Develop tailored solutions for clients, ensuring a personalized approach to account management.
- Managed complex sales cycles, effectively prioritizing tasks and responsibilities for maximum results.
- Deliver sales presentations that showcased the value of company products and services, securing new business.
- Analyze sales and customer data to identify trends and opportunities for increased profitability.
Advisory Board Member
Floriexpo
09.2022 - Current
- Offering insights and hands on experience to promote and innovate the success and guest experience of Floriexpo
Committee Member
PMA/IFPA Floral Council
01.2019 - Current
- Providing insight and support to the Floral Council
- Potted Task Force, collaboratively updating the potted guidelines for IFPAs website and resource tools
Key Account Sales Manager Product Development/Senior Product Design Lead
Bayview Flowers
02.2023 - 10.2024
- Increased sales revenue by identifying and targeting high-potential key accounts
- Developed and executed strategic account plans for sustainable growth and profitability
- Strengthened client relationships with regular communication, addressing concerns, and providing exceptional service
- Manages portfolio of key accounts, ensuring consistent revenue generation and customer satisfaction
- Negotiate contracts and pricing agreements with clients, securing long-term business partnerships
- Analyze market trends to identify new business opportunities
- Participates in industry events to network with potential clients and stay informed about emerging market trends
- Monitor industry trends closely to proactively adjust company's product offerings as needed for continued success
Category Manager
Longo's, Floral & Garden Centre
01.2017 - 02.2023
- Responsible for the Financial performance, procurement, forecasting, strategic planning and merchandising strategies for both Floral and Garden Centre departments along with managing all categories within
- Directed a team of 37 Department Managers, implementing and communicating new programs with merchandising plans, curated Private Label, promotional programs, and bringing Passion & Innovation to the Departments
- Exceeded budgets year over year bringing substantial growth while achieving all KPI's
Department Manager
Longo's
11.2015 - 01.2017
- Achieved and exceeded weekly budgets, merchandising, training team members, forecasting, planning and execution for all Holidays and in store initiatives
- Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands
- Motivated Team Members to consistently deliver effective selling behaviors through coaching and recognition
Owner and Creative Director
Blooms & Posies
01.2010 - 01.2015
- Wedding & Event floral design
- Executed all aspects and functions of the business
- Client consultations, procurement, lead designer, booth design, social media, digital content, and marketing
Education
Leadership And Management -
Humber College
Toronto, ON07.2018
Interior Design -
Sheridan College
Oakville, ONSkills
- Product Innovation
- Account Management
- Relationship Management
- Strategic Annual Planning
- In-Depth Floral Product Knowledge
- Exceptional time management
- Strategic Planning
- Microsoft Office (Word, Excel, PPT) and Outlook
Timeline
Senior Key Account Executive
Galleria Farms
10.2024 - Current
Key Account Sales Manager Product Development/Senior Product Design Lead
Bayview Flowers
02.2023 - 10.2024
Advisory Board Member
Floriexpo
09.2022 - Current
Committee Member
PMA/IFPA Floral Council
01.2019 - Current
Category Manager
Longo's, Floral & Garden Centre
01.2017 - 02.2023
Department Manager
Longo's
11.2015 - 01.2017
Owner and Creative Director
Blooms & Posies
01.2010 - 01.2015
Interior Design -
Sheridan College
Leadership And Management -
Humber College
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