Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Hobbies
Timeline
Generic

Killian McSweeney

Vancouver,BC

Summary

Digital Marketing Manager with over 4 years of experience working in the IT industry. Proficient in developing and executing effective marketing strategies, driving brand awareness, and achieving business objectives. Adept at collaborating cross-functionally and providing support to sales teams. Possessing a master’s degree in marketing and management, I excel in challenging environments and have played a pivotal role in rebranding initiatives and managing large-scale virtual events.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Poppulo
09.2020 - 03.2023
  • Successfully managed event registration, ensuring seamless processes and achieving registration numbers of over 7,000 attendees at each virtual event.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Actively participated in the company's rebranding efforts, overseeing the implementation of a comprehensive brand
  • Launched and optimized the company's email marketing department which led to record form submissions.
  • Aligned the company's digital channels with an effective promotional calendar which increased marketing visibility across the company.
  • Managed the social media account, generating interest for existing and upcoming product or service releases.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.

Marketing Executive

Poppulo
03.2019 - 08.2023
  • Collaborated with sales representatives to create customized playbooks, equipping them with the necessary marketing materials to close deals across different verticals
  • Actively participated in the company's marketing efforts, overseeing the implementation of a comprehensive brand strategy.
  • Managed and executed successful marketing campaigns, consistently exceeding KPIs, and delivering impactful results
  • Utilized HubSpot and Salesforce systems to streamline marketing operations, track leads, and analyse campaign performance
  • Demonstrated proficiency in video production, creating compelling content to engage target audiences and enhance brand storytelling
  • Supported various account based marketing campaigns.
  • Produced and promoted various marketing assets such as whitepapers, webinars and product demonstrations.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Led various account based marketing campaigns in which creative ideas were used to create highly personalized and impactful campaigns.

Education

MSc - Management & Marketing

University College Cork
Ireland
03.2019

Bachelor of Arts - History & Geography

University College Cork
Ireland
03.2018

Leaving Certificate -

Hamilton High School
Ireland

Skills

  • Digital Marketing Strategy Development and Execution
  • Branding and Rebranding Initiatives
  • Marketing Campaign Management
  • Sales Enablement and Playbook Development
  • Cross-functional Collaboration
  • Lead Generation and Conversion Optimization
  • HubSpot and Salesforce Systems
  • Social Media Marketing and Advertising
  • Video Production and Editing
  • Web Analytics and Performance Tracking
  • Project Management

Additional Information

  • Hobbies and Interests Hurling & Gaelic Football Running Hiking Soccer American Football

Certification

Hubspot Inbound Marketing

Hubspot Social Media Marketing

Hubspot Content Marketing

Hubspot Digital Marketing

Hubspot Marketing Systems

Hobbies

Hurling & Gaelic Football

Running

Hiking

Soccer

American Football 

Timeline

Digital Marketing Manager

Poppulo
09.2020 - 03.2023

Marketing Executive

Poppulo
03.2019 - 08.2023

MSc - Management & Marketing

University College Cork

Bachelor of Arts - History & Geography

University College Cork

Leaving Certificate -

Hamilton High School

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Killian McSweeney