Killian Hunter
Santa Monica
Summary
Award-winning Product Manager and Business Insider's 2022 Rising Star of Ad Tech, with a proven track record at InMarket, driving $20M in programmatic targeting growth. Expert in AI model development and cross-functional collaboration, I excel in product market fit and team leadership, achieving 25% YoY growth through 0 to 1 innovative strategies, foundational product hardening, and strategic roadmap planning.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Vice President, Audiences
InMarket
Remote
09.2021 - Current
- Drive product vision, strategy, and GTM for all programmatic targeting and refined data products totaling $20M and 25% YoY growth over 3 years.
- Develop and launch NLP AI Model used for custom Audience Targeting generation and customer intelligence discovery.
- Visualize key business health scorecard metrics to align understanding and expectations at the executive level.
Product Manager
InMarket
04.2020 - 09.2021
- Developed and executed product roadmaps for InMarket's Audience Generator, Syndicated, and Custom Audience products by collaborating with engineering, sales, marketing, and operations to drive a $5M revenue target.
- Supported sales teams in pre-sales technical and product discussions, landing new customers and growing strategic accounts.
- Translated customer value drivers into technical requirements for engineering teams.
- Led cross-functional teams in evaluating, acquiring, and integrating NinthDecimal technology, resulting in a 90%+ increase in topline revenue.
Associate Director, Ad Operations
InMarket
Culver City
07.2019 - 01.2021
- Acted as top escalation point for all Advertising Operations focused inquiries.
- Managed a team of 10+ to execute over $80M dollars worth of Media Advertising with 100% on time delivery.
- Forecasted and implemented cost saving measures for key revenue focused initiatives to improve margin by 15%.
Manager, Ad Ops
InMarket
Venice
06.2018 - 07.2019
- Coordinated cross-departmentally to streamline workflows, reducing operational bottlenecks.
- Trained and coached Ad Operations Team to effectively work with Sales and Account Management to best strategize campaign set up to meet client KPIs.
- Acted as operational lead validating the acquisition of ThinkNear adding $20M of top line revenue.
Ad Ops Specialist - Programmatic
InMarket
Venice
09.2017 - 06.2018
- Developed, implemented, and executed standardized processes for custom audience distribution and DSP campaign set up.
- Acted as lead Account Manager and Operational Lead for all programmatic custom audience segment requests generating $30k gross revenue over 4 months.
- Built standard templatization for campaign optimization workflow for all DSP ran media campaigns.
Client Services Analyst
InMarket
Venice
07.2016 - 09.2017
- Executed delivery of all Media campaigns on both Programmatic DSP and InMarket Owned & Operated properties.
- Collaborated with external clients to secure all necessary campaign launch materials.
- Directed client Kick Off Calls to align campaign success and execution.
Education
Bachelor of Science - Business Administration & Marketing
University of Arizona
Tucson, AZ05-2016
Skills
- Product management
- Roadmap execution
- Data analysis and visualization
- Business health metrics
- Revenue forecasting
- Acquisition integration
- Team leadership
- Cross-functional collaboration
- Strategic thinking
- Problem solving
- Client relationship management
- Training and coaching
- Natural language processing (NLP)
- AI model development
- Programmatic advertising
- Demand-side platform operations
- Audience targeting
- Workflow automation
Certification
• AltMBA, Developed key understanding of impacting change at the highest level of organizations. Created roadmaps for effective people management.
Accomplishments
Rising Star of Ad Tech, 2022, Business Insider
Timeline
Vice President, Audiences
InMarket
09.2021 - Current
Product Manager
InMarket
04.2020 - 09.2021
Associate Director, Ad Operations
InMarket
07.2019 - 01.2021
Manager, Ad Ops
InMarket
06.2018 - 07.2019
Ad Ops Specialist - Programmatic
InMarket
09.2017 - 06.2018
Client Services Analyst
InMarket
07.2016 - 09.2017
Bachelor of Science - Business Administration & Marketing
University of Arizona