Summary
Overview
Work History
Education
Skills
Timeline
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Kiera Whitten

Toronto

Summary

Highly accomplished manager with an impressive history in leading campaigns and analyzing market trends. Boasting over 6 years of dynamic leadership, effective communication, and adept delegation skills with a proven ability to increase sell-through and elevate brand presence. Demonstrated success in orchestrating impactful events, fostering relationships with luxury brands, and driving strategic marketing campaigns.

Overview

8
8
years of professional experience

Work History

Marketing & Events Manager

Flannels
05.2023 - Current
  • Successfully coordinated and executed a diverse range of events for luxury beauty and fashion brands, managing a substantial quarterly budget of over £150,000
  • Established and nurtured strategic relationships with luxury beauty and fashion brands, resulting in impactful marketing campaigns from ideation to execution
  • Innovated and implemented creative ideas to promote brands, driving increased foot traffic and sales both in-store and online
  • Worked closely with marketing teams and internal communications to ensure seamless integration and consistent messaging across all campaigns

Brand Development Manager

Six By Nico
05.2021 - 02.2023
  • Enhanced brand visibility by developing and executing strategic marketing campaigns.
  • Analyzed market trends and consumer behaviour to optimize brand positioning for maximum impact.
  • Spearheaded successful crisis management efforts during critical incidents, safeguarding company reputation and minimizing impact on brand image.
  • Increased customer engagement through targeted social media initiatives and content creation.
  • Oversaw partnerships with external agencies, vendors and brand partners to ensure consistent messaging across all channels and platforms.

Holdings Manager

Six by Nico
11.2019 - 04.2021
  • Trained and developed over 60 staff members across the group every six weeks on new menu offerings and wine pairings, ensuring a highly knowledgeable and engaged team.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Played a pivotal role in opening new restaurant locations including Canary Wharf and London Soho whilst managing logistics and establishing fruitful relationships with local vendors.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.
  • Negotiated with suppliers to secure better pricing, reducing operational costs and analyzing sales data to identify trends and adjust inventory orders accordingly.

Events & Staff Engagement Associate – Corporate Affairs

Bene-pen
06.2018 - 09.2019
  • Coordinated and executed a wide array of staff engagement activities and industry events, contributing to a positive corporate culture
  • Designed and distributed compelling staff and marketing materials, acting as a point of contact for vendors and clients
  • Managed event logistics, including budgeting and invoicing, ensuring seamless execution of events and meetings

Event & Social Media Coordinator

Dynasty
01.2017 - 06.2019
  • Spearheaded the organization and execution of impactful events, securing sponsorships and ensuring flawless on-site activations
  • Continuously contributed content to Dynasty's social media platform, fostering community engagement and brand awareness
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.

Education

Bachelor of Arts, Honours - Political Science

Toronto Metropolitan University
01.2017

Skills

  • Brand Strategy
  • Communication
  • Event Management
  • Retail Development
  • Strategic Planning
  • Consumer Behaviour
  • Creative Direction
  • Media Planning

Timeline

Marketing & Events Manager

Flannels
05.2023 - Current

Brand Development Manager

Six By Nico
05.2021 - 02.2023

Holdings Manager

Six by Nico
11.2019 - 04.2021

Events & Staff Engagement Associate – Corporate Affairs

Bene-pen
06.2018 - 09.2019

Event & Social Media Coordinator

Dynasty
01.2017 - 06.2019

Bachelor of Arts, Honours - Political Science

Toronto Metropolitan University

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Kiera Whitten