Summary
Overview
Work History
Education
Skills
Entrepreneurial Experience
Timeline
Generic

Khushbu Bhavsar

Toronto,Canada

Summary

Strategic Partnerships, Affiliate, and Creator Marketing leader with 7+ years of experience owning and scaling performance-based acquisition channels. Lead end-to-end partner ecosystems across recruitment, lifecycle management, platform operations, and performance optimization. Experienced in improving CAC efficiency and ROAS through commission structuring, partner tiering, and data-driven optimization.

Overview

6
6
years of professional experience

Work History

AFFILIATE & INFLUENCER MANAGER

Questrade Financial Group
Toronto
08.2024 - Current
  • Manage a portfolio of 150+ affiliate and influencer partners, including publishers, content creators, and financial educators.
  • Drive customer acquisition through performance-based partnerships contributing a meaningful share of total new accounts.
  • Monitor and optimize CAC and ROAS across campaigns, improving channel efficiency through commission restructuring and partner segmentation.
  • Lead end-to-end partner lifecycle: recruitment, onboarding, performance tracking, and renewal negotiations.
  • Collaborate with product, compliance, legal, and growth teams to ensure messaging accuracy and regulatory alignment within the investing space.
  • Identify and vet high-potential partners aligned with investing education, trading, and financial literacy audiences.
  • Conduct quarterly performance reviews with top-tier partners to improve activation and revenue growth.

PROGRAM SUPERVISOR

Questrade Financial Group
Toronto
08.2021 - 08.2024
  • Independently led and expanded Questrade’s affiliate program during a period of channel growth and operational restructuring.
  • Migrated the full affiliate program to Impact, rebuilding onboarding flows, tracking standards, attribution models, and partner communication frameworks.
  • Expanded program across multiple product lines (self-directed investing, Questwealth portfolios, forex).

ASSISTANT PRODUCT MANAGER

Questrade Financial Group
Toronto
10.2019 - 08.2021
  • Supported product and growth initiatives across investing platforms.
  • Conducted competitive mapping and market research to support product positioning.
  • Coordinated cross-functional GTM initiatives with Legal, Engineering, and Growth.

Education

Bachelor of Commerce - Business Management

Seneca College
North York, ON

Skills

Platforms & Analytics: Impact, GA4, Funnel Attribution, Excel

Automation: n8n, Apify, LLM workflows, API

Growth: CAC modeling, LTV segmentation, Commission structuring

Entrepreneurial Experience

Founder of Radiance, a performance-oriented product comparison platform leveraging structured review frameworks, affiliate monetization, and automation to build trust-driven consumer discovery.

Timeline

AFFILIATE & INFLUENCER MANAGER

Questrade Financial Group
08.2024 - Current

PROGRAM SUPERVISOR

Questrade Financial Group
08.2021 - 08.2024

ASSISTANT PRODUCT MANAGER

Questrade Financial Group
10.2019 - 08.2021

Bachelor of Commerce - Business Management

Seneca College
Khushbu Bhavsar