Khurram Soomro
Overview
10
10
years of professional experience
Work History
Product Manager
Purpose Investments
11.2021 - Current
- As the first PM for the Asset Management group I have played a vital role in fostering a culture focused on delivery and problem-first thinking by engaging in thoughtful analysis and rigorous prioritization with stakeholders and senior leadership
- Purpose Platform - grew user-base by 20%, active users by 100% YoY, & active usage by 400% YoY: Led the launch of a secure educational and transaction experience for our private asset funds created with a US partner
- Created a seamless experience for our users between platforms by implementing single-sign-on technology and identity management for our entire firm
- In addition to the security benefits, our IT team and our SaaS platform for independent advisors were able to build off our SSO implementation
- Trade staging application: currently an application will streamline trade order entry from external partners, create a running book-of-record, and a slack-bot connectivity for our traders to rapidly communicate trade statuses back to users
- The launch of this tool will reduce trader hours spent processing trades, reduce and economic losses for the funds represented
- Data + Business Intelligence System: Launched the firm's most significant data architecture platform to tackle operational inefficiencies regarding the payment of distributions for our portfolio of 100+ funds
- Combining custody, market, and third-party vendor data as the foundation, we built a system to query, reconcile, calculate and generate key reporting, resulting in sophisticated automation and error-handling when performing our payment calculations
- The underlying architecture has resulted in dozens of features in our pipeline to serve our operations and finance teams to find efficiencies, limit errors and costs, and create effective applications that will allow us to scale our most vital business units.
Product Manager
Questrade
07.2020 - 11.2021
- Led a of team of associate product managers, engineers, and designers
- Responsible for resource management, product roadmap strategy, marketing campaign integration, content and user experience, and customer acquisition
- In 2020 our website saw 14.1MM sessions and generated 310K customer leads, a YoY growth of 125% and 229% respectively
- Information Architecture Refresh: Conducted a UX overhaul of the Information Architecture to future-proof the site for upcoming product launches
- Redefined user/customer segments and optimized user flows across web and mobile for acquisition and enhanced overall ease-of-use and engagement
- Customer Acquisition: Campaigns: Worked cross-functionally with brand marketing, digital media, and agency partners on the development of campaign strategies and assets
- Key decision maker for web experience integration for campaigns and ongoing marketing updates to improve product messaging
- Account creation: A/B testing of our 'check-out' process led to consolidation of user menus, enhanced KYC to significantly reduce support required after account creation, and reduced friction in the overall user journey
- Education & Learning Experience: Redefined Education and Content strategy: This project was a foundational shift across the organization in terms of back-end platforms, content integrations across marketing channels, and is being done in partnership with our UX, engineering, education & learning, SEO, brand, product, and customer experience teams.
Product Manager
Canopy Growth
11.2018 - 04.2020
- Practice Management: Built the product management practice from the ground up and socialized agile framework within the organization to drive adoption
- E-Commerce: Tweed (recreational cannabis): conducted A/B testing of CTAs on product detail pages and education pages to optimize for conversion, leading to reduction in customer support tickets and drove 100%+ revenue growth month-over-month
- Spectrum (medical cannabis): managed numerous large-scale projects and daily tasks for the Spectrum Therapeutics website that sees 1MM+ visitors per week
- Implemented a new navigation system and developed content across several country sites to enhance the patient, healthcare practitioner, and e-commerce experience.
Product Specialist
Apple Retail
04.2014 - 03.2018
Education
UX Design -
Brainstation
2022
Product Management -
Brainstation
2018
Bachelor of Arts - Communications & Marketing
Wilfrid Laurier University
05.2014
Skills
- Competitive Analysis
- Shipping New Products
- Research and Trend Analysis
- User Feedback Collection
- Product Vision and Strategy
- Product Roadmaps
- Project Planning
- Stakeholder Alignment
- Teamwork and Collaboration
- Prioritization and Execution
- Product Lifecycle Management
- A/B Testing
Timeline
Product Manager
Purpose Investments
11.2021 - Current
Product Manager
Questrade
07.2020 - 11.2021
Product Manager
Canopy Growth
11.2018 - 04.2020
Product Specialist
Apple Retail
04.2014 - 03.2018
UX Design -
Brainstation
Product Management -
Brainstation
Bachelor of Arts - Communications & Marketing
Wilfrid Laurier University
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