EXECUTIVE SUMMARY
Dynamic global executive with a proven record of architecting and scaling international student recruitment ecosystems across 40+ countries. Known for transforming underperforming markets into top-performing engines of growth, unlocking multimillion-dollar returns, and designing go-to-market strategies that resonate across diverse cultures. Over two decades of experience across public and private sectors, with a track record of building teams, launching destination strategies, and driving strategic innovation at the intersection of education and technology. As AVP of Sales at ApplyBoard, I led the MEA and LATAM portfolios to deliver peak performance—achieving over 9,000 enrollments annually, establishing brand authority, and executing high-impact partner activations. Deeply entrepreneurial and globally connected, I thrive in ambiguity and turn complexity into momentum.
English (Fluent), Arabic (Native), Basic Spanish & Turkish