Bellabeat Fitness Device (Code)
Packages: R Studio, dplyr, plotly, lubridate, UpSetR
- Conducted exploratory data analysis on Fitbit datasets using R, cleaning and merging multi-source data to identify user activity trends, segment engagement levels, and provide actionable insights for Bellabeat's marketing strategy, leveraging advanced visualization and statistical correlation techniques
Heart Disease (Code)
Packages: R Studio, ggplot2, Hmisc, tidyverse, car
- Conducted comprehensive exploratory data analysis to build a logistic regression model using Python and R to predict heart disease outcomes, achieving 91.7% AUC and 85.7% accuracy; applied feature engineering, statistical evaluation, and visualization techniques to refine predictors and provide actionable insights for cardiovascular risk stratification.
Amazon Sales Dashboard (Link)
- Utilized Tableau to analyze 116,649 shipment records, identifying key trends in sales channels, shipping statuses, and regional performance; translated data insights into actionable strategies that enhanced decision-making and operational efficiency.
Covid-19 Dashboard (Link)
- Designed an interactive Tableau dashboard analyzing COVID-19 data across states, highlighting vaccination progress, case trends, and demographic insights to support informed decision-making.