Overview
Work History
Education
Skills
Languages
Timeline
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Kexin Zhang

Toronto,ON

Overview

3
3
years of professional experience

Work History

Content Development Intern

Tencent
07.2021 - 10.2021
  • Audited materials to ensure the information was authentic as well as easy to comprehend by our target users.
  • Reviewed materials based on my understanding of the 5M target viewers, improving user activeness and the click-through rates (CTR) by 3.4%.
  • Compared products of similar categories horizontally and vertically to understand product features and their respective users, and devised content strategies to increase customer acquisition and activation.

Marketing Intern

Monet Marketing
07.2022 - 08.2023
  • Assisted in the planning and execution of marketing events, including a Corporate Business Seminar co-hosted with RBC, attended by over 300 business owners. Also contributed to a local Toronto business and influencer event, drawing a crowd of over 700 influencers and business proprietors.
  • Devised and formulated business advertising plans, and actively participated in generating written, visual, and multimedia content to meet the diverse needs of more than 30 clients.
  • Tailored advertising campaigns in collaboration with various clients, encompassing diverse mediums such as advertorial article writing, event planning, and multimedia production, leading to an average of 50% sales growth for each client.

Social Media Coordinator

Lychuu
09.2022 - 09.2023
  • Along with partners, transformed Lychuu from an idea into one of the most influential second-hand communities in Toronto and have participated in organizing events with over 1000 attendees.
  • Developed and managed schedules, encompassing timelines for social media postings and event coordination, including the development and control of content.
  • In collaboration with partners, deliberated and established the brand’s tone, encompassing the development of the brand logo and visual communication strategies, to clearly delineate the intended target audience.

Content Writer Intern

Bytedance
06.2023 - 08.2023
  • Responsible for controlling the quality of dataset training, accumulating experience in improving annotation quality, and ensuring the completion of KPI
  • Conducted in-depth exploration of sample data issues, took responsibility for data results, delivered data analysis reports and conclusions, and ensured high-quality data delivery and acceptance.

Copywriting Intern

Chihuo Inc
07.2020 - 07.2022
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Informed content creation and optimized campaigns using insights and analytics.

Education

Bachelor of Arts - Media Studies

University of Toronto
Toronto, ON
06.2024

Skills

  • Social Content Planning
  • Business Development
  • Project Management
  • Social Ad Campaigns
  • Online Marketing and Advertising

Languages

Chinese (Mandarin)
Native or Bilingual
English
Full Professional

Timeline

Content Writer Intern

Bytedance
06.2023 - 08.2023

Social Media Coordinator

Lychuu
09.2022 - 09.2023

Marketing Intern

Monet Marketing
07.2022 - 08.2023

Content Development Intern

Tencent
07.2021 - 10.2021

Copywriting Intern

Chihuo Inc
07.2020 - 07.2022

Bachelor of Arts - Media Studies

University of Toronto

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Kexin Zhang