Kevin Zheng
Los Angeles
Summary
Marketing and communications leader with over 12 years’ experience across healthcare and entertainment. Expertise in securing national media coverage, managing substantial marketing budgets, and executing integrated campaigns that drive significant revenue growth. Strong background in strategic storytelling and relationship building within behavioral health communications.
Overview
12
12
years of professional experience
Work History
Public Relations Specialist & Campaign Manager
Your Behavioral Health
Los Angeles
01.2024 - Current
- Lead national public relations and integrated marketing strategy for behavioral health and wellness brands.
- Secured top-tier earned media placements in health, science, business, and culture publications, enhancing brand visibility.
- Cultivated relationships with journalists, editors, producers, and media contacts nationwide to enhance awareness campaigns and support thought leadership initiatives.
- Develop campaigns that help destigmatize mental health and connect patients with critical behavioral health resources.
- Developed and executed integrated campaigns encompassing billboards, mall advertising, digital strategy, media relations, and content development to maximize audience engagement.
- Managed annual marketing budget over $1M across PR, OOH, digital, and paid media channels to optimize resource allocation.
Founder & CEO / Artist Manager
Kevin Zheng LLC
Chicago
01.2015 - 01.2024
- Founded and led a music management, entertainment marketing, and production company focused on artist development, publicity, touring, partnerships, and brand strategy.
- Directed integrated marketing initiatives that generated $10M-$15M+ in annual revenue through touring, streaming, licensing, merchandise, sponsorships, and endorsements.
- Managed strategic partnerships and campaigns with Toyota, Spotify, Instagram, HBO, Netflix, and Adidas.
- Negotiated sponsorship, licensing, and commercial agreements generating more than $1.5M annually.
- Drove Gigi Hadid x Tommy Hilfiger collaboration with Laird+Partners, enhancing brand engagement and reach.
- Coordinated music talent and entertainment logistics for The Tonight Show Starring Jimmy Fallon appearances, increasing visibility for featured artists.
- Secured media coverage for artists in Rolling Stone, Pitchfork, and Complex, boosting their public profiles.
- Built relationships with major music, fashion, and media organizations, including the Chicago Recording Academy.
- Oversaw brand strategy, creative direction, messaging, and content to establish long-term artist brand equity across cross-functional teams.
Event Production & Marketing Coordinator
In the Loop Production Inc.
Los Angeles
01.2014 - 01.2017
- Executed multi-channel marketing campaigns for live entertainment events, achieving over 30% increase in attendance.
- Managed digital advertising, SEO, social media, and grassroots promotion, driving ticket sales and increasing event visibility.
- Coordinated with major partners AEG Live and Live Nation to strengthen event collaboration.
- Supported event production, artist relations, and sponsor activations, ensuring smooth venue promotion and on-site logistics.
Education
BBA - Business Management
Colorado State University-Pueblo
Pueblo, CO06-2014
Skills
- Media relations
- Crisis communication
- Media Outreach
- Stakeholder Engagement
- Campaign Management
- Marketing strategy
- Brand messaging
- Strategic communication
- Earned Media
- Digital Marketing
- Content Strategy
- Event Coordination
- Budget management
- Performance Metrics
- Cross-Functional Leadership
Core Expertise
- Public Relations & Media Relations
- Integrated Marketing Strategy
- Brand Positioning & Messaging
- Strategic Communications
- Crisis Communications
- Earned Media
- Digital Marketing
- OOH Advertising
- Sponsorships & Brand Partnerships
- Campaign Management
- Budget Ownership ($1M+)
- Revenue Growth Strategy
- Cross-Functional Leadership
- Content Strategy
- Experiential Marketing
Selected Career Highlights
- Secured national earned media placements in National Geographic, Forbes, TIME, Rolling Stone, Discover Magazine, Popular Science, and Everyday Health.
- Managed $1M+ annual marketing budgets across PR, OOH, digital, and experiential campaigns.
- Led music and entertainment marketing initiatives generating $10M-$15M+ in annual revenue through touring, streaming, licensing, sponsorships, and merchandise.
- Negotiated sponsorship and licensing agreements generating $1.5M+ annually.
- Helped drive the nationally advertised Gigi Hadid x Tommy Hilfiger collaboration in partnership with Laird+Partners.
- Coordinated music talent and appearances for The Tonight Show Starring Jimmy Fallon.
Languages
mandarin
Professional
English
Professional
Timeline
Public Relations Specialist & Campaign Manager
Your Behavioral Health
01.2024 - Current
Founder & CEO / Artist Manager
Kevin Zheng LLC
01.2015 - 01.2024
Event Production & Marketing Coordinator
In the Loop Production Inc.
01.2014 - 01.2017
BBA - Business Management
Colorado State University-Pueblo