Kevin Perrin
Toronto,ON
Summary
Sales, customer service, and marketing leader with 20+ years of experience turning relationships into revenue and customers into loyal clients. Known for driving growth, building strong brands, and delivering customer experiences that keep business coming back.
Overview
20
20
years of professional experience
Work History
Marketing Admin
Meadowvale Group
01.2022 - Current
- Manage all social media platforms and digital marketing campaigns to increase brand awareness, customer engagement, and sales opportunities within the vintage and collectible automotive market.
- Create and oversee marketing content including vehicle listings, promotional campaigns, branded advertisements, and customer outreach initiatives across multiple online platforms.
- Develop sales strategies targeting dealerships, collectors, investors, and automotive enthusiasts to expand client relationships and drive revenue growth.
- Coordinate online inventory presentation and marketplace advertising to maximize exposure for luxury, classic, and collectible vehicles.
- Analyze market trends, collector demand, and competitor activity to optimize pricing, promotions, and marketing performance.
- Build and maintain strong customer relationships through consistent communication, lead follow-up, and personalized client service.
- Assist with branding and business development initiatives to strengthen Meadowvale Group’s presence within the collector vehicle industry.
- Collaborate with management on advertising strategy, customer acquisition, and long-term business growth planning.
- Generate leads through social media engagement, networking, digital outreach, and relationship-driven sales efforts.
- Maintain a strong online presence by ensuring professional brand representation and consistent customer interaction across all digital channels.
General Manager
Bach 2 Basics Inc.
01.2017 - 01.2022
- Directed daily business operations including sales, marketing, customer service, accounting, and reception management.
- Increased customer satisfaction by creating a welcoming, service-focused environment and resolving issues efficiently.
- Led and motivated staff through coaching, scheduling, and performance management initiatives.
- Developed sales and marketing strategies that strengthened customer engagement and supported business growth.
- Oversaw inventory management, operational standards, and financial controls to maximize efficiency and profitability.
- Built strong client relationships through exceptional communication and personalized service.
- Coordinated team meetings and operational planning to improve collaboration and workplace performance.
Sales Representative
Geo Holiday
01.2008 - 01.2010
- Delivered high-quality customer service while identifying client needs and recommending suitable products and services.
- Maintained strong product knowledge to effectively communicate features and benefits to customers.
- Processed transactions accurately while ensuring a positive customer experience.
- Assisted with merchandising and presentation standards to improve customer engagement and sales opportunities.
- Consistently contributed to sales goals and team performance targets.
Customer Retention Representative
Bell Canada
01.2006 - 01.2009
- Managed customer retention initiatives by analyzing customer feedback and identifying service improvement opportunities.
- Developed communication strategies that improved customer loyalty and repeat business.
- Collaborated with cross-functional teams to resolve customer concerns and improve service delivery processes.
- Successfully maintained customer relationships through strong negotiation and problem-solving skills.
- Contributed to increased customer satisfaction and retention performance metrics.
Education
Associate of Arts - Business Administration & Management
York University
Toronto, ONSkills
Operations Management
Sales & Business Development
Customer Retention & Satisfaction
Team Leadership & Staff Training
Marketing & Brand Development
Financial & Expense Management
Recruitment & Employee Scheduling
Strategic Planning
Conflict Resolution
Inventory Control
Client Relations & CRM
Performance Improvement
Quality Assurance
Contract Negotiation
Advertising & Promotions
ADDITIONAL STRENGTHS
- Exceptional interpersonal and communication skills
- Strong leadership and team-building abilities
- Efficient multitasking in fast-paced environments
- Sound judgment and decision-making
- Customer-focused mindset with proven sales expertise
- Experienced in staffing, recruitment, and labor cost controls
Timeline
Marketing Admin
Meadowvale Group
01.2022 - Current
General Manager
Bach 2 Basics Inc.
01.2017 - 01.2022
Sales Representative
Geo Holiday
01.2008 - 01.2010
Customer Retention Representative
Bell Canada
01.2006 - 01.2009
Associate of Arts - Business Administration & Management
York University