Overview
Work History
Education
Skills
Certification
Timeline
Generic
Kevin Li

Kevin Li

Markham,ON

Overview

6
6
years of professional experience
1
1
Certification

Work History

Data Consultant (Customer Acquisition and Retail Risk Management)

EBS Operation
01.2023 - Current
  • Loan Risk Analysis Power BI Dashboard (SAS, SQL, Power BI)
  • Performed a visualization analysis of loan data for a finance client to assess the risk of loan defaults, examining the distribution of balance and credit score partitions while monitoring the trends in risk to pinpoint potential risks of debt write-offs across different loan types over a one-year timeframe
  • Explored data tables, conducted multiple table joins, and refined the dashboard to facilitate data visualization, which involved data modelling, data integration, Power Query to prepare the data, DAX (Data Analysis Expressions) to create custom calculations and measures
  • Created several individual sheets to illustrate the average risk metrics for the portfolio in relation to Probability of Default (PD), Loss Given Default (LGD), Exposure at Default (EAD), and its Expected Credit Loss (ECL) across different stages of Provision for Credit Loss (PCL) levels, including Stage 1, Stage 2, and Stage 3
  • Offered an overview of the predicted balance losses within a one-year timeframe for different product types in the portfolio, including 1st mortgage, 2nd mortgage, 1st Heloc, 2nd Heloc, and Hybrid followed by detailed breakdowns of their monthly predictions for the one-year period
  • Presented a credit score distribution for the loan portfolio and categorized their risk into different tiers and explored the underlying correlations between loan defaults and metrics such as Total Debt Service (TDS), Gross Debt Service (GDS), and Loan-to-Value (LTV) ratios
  • Campaign Development (Python and HCL Unica)
  • Created customer leads and recommended optimal strategies to boost customer acquisition and engagement by leveraging multiple channels, including Direct Mail, phone, and Email campaigns
  • Established a new marketing Campaign
  • Explored data and determined suitable fields for campaign design
  • Compiled a sizing estimation report, refined actionable customer segments and assisted in developing the Marketing Requirement Specification (MRS) to outline the precise steps for customer selection
  • Focused on improving data quality within the campaign list through rigorous testing across multiple scenarios and ensured that all necessary approvals were obtained from various levels of the business
  • Managed and carried out the execution of ongoing marketing campaigns.

Analyst (Billing & Settlement, Reporting & Analytics, Delinquency Management)

Metergy Solutions Inc.
02.2019 - Current
  • Process Automation Optimization (VBA and SAS Macro)
  • Created a one-click automation process to aggregate bulk billing data from local distribution centers like Enbridge and Alectra, incorporating self-verification and reconciliation processes to identify discrepancies in building consumption versus the company's meter readings that were potentially arising from factors such as estimation errors, meter recording mistakes, customer adjustments, or incorrect LDC measurements
  • This newly created process had demonstrated to facilitate a rapid further investigation
  • Designed a VBA userform template that could retrieve requested data, capture vital dispatch-related information such as bulk bill details and resident summaries, save this information to PDFs, perform PDF-to-Excel conversions, oversee file storage, and ultimately upload the data
  • The one-click SAS automation process in conjunction with the VBA userform, enabled users to streamline extensive data into manageable components aiming to reduce errors resulting from human actions, eliminate redundant or outdated steps, and extract additional valuable insights
  • Documented a desktop process for utilizing the automation procedure, which included access requests, workflow descriptions, and identification of key stakeholders, with the aim of facilitating a seamless and rapid knowledge transfer for new team members
  • BAU - Analytics and Insights (SAS and Python)
  • Regularly performed flux analysis on entity-level consumption data extracted from Salesforce to identify anomalies in consumption data and uncover their underlying causes; this analysis connecting with customer data, sales operations, and marketing campaign information had gained a deep insight for enhancing customer relationships and promoting better integration and collaboration with third-party services and support
  • Applied Market Basket Analysis (MBA) to find connections between products and customer usage patterns, aiming to create customized bundling offers for cross-selling water meters, thermal meters, geometers, and heat pumps
  • Discussed to establish the Minimum Support Criteria with the goal of reducing the sample size
  • Employed benchmarks to incorporate high-profit products into the analysis and calculate appropriate customer discounts, considering cost and profit factors
  • Conducted Clustering Analysis to identify high-value customers using key metrics such as risk type, service tenure, consumption, billed amount, energy charge, water & sewer charge, regulated charge, geothermal charges, admin fee, provincial rebate, and more
  • The high-value customer list will be targeted for marketing tactics, particularly those nearing their contract expiration date, offering them improved renewal agreements, including service discounts, reduced administration fees, and enhanced submetering program credits
  • Conducted a deep-dive analysis and penetration analysis on customers with bad debts who were 30+, 60+, and 90+ days delinquent, or had write-offs, aiming to understand the reasons behind their delinquency (e.g., moving out, no preauthorized payment setup, financial difficulty)
  • Categorized their risk levels, and provided insights to the billing and meter teams to guide further investigations, reimbursement, or collection actions taking into consideration of factors like customer type, interaction frequency, contract start and end dates, order entries, and umbrella agreements.

Tax Specialist

J&K Accounting and Services
01.2018 - 08.2018
  • Prepared engagements including NTR, T2, T3, T4, and T5 and financial of Canadian personal income tax returns (T1) and Corporate (T2) tax returns
  • Generated financial statements for small to medium enterprises, client files and working papers
  • Calculated and prepared GST/HST, payroll and other government remittances
  • Coordinated client correspondence such as emails, letters and memos
  • Validated client's books of accounts, including journal entries, reconciliations and financial packages
  • Maintained receipts and supporting documents for future use
  • Respond to a variety of CRA inquires.

Education

Bachelor of Commerce - International Accounting and Finance -

Seneca College
06.2018

Skills

  • Project Management - Agile Methodology (Jira)
  • Gantt chart (Excel)
  • Salesforce
  • SharePoint
  • Confluence
  • Drawio
  • Visio
  • HCL Unica
  • Data Management: applied ETL monitoring process to ensure data accuracy and standardization at customer, account, transaction, and entity levels across various product groups
  • Accounting Acumen: CanTax T1/T2, Intuit ProFile T1/T2, Multiview Financial Software, SAP (Crystal Report)
  • Programming: SAS BASE & Enterprise Guide, Python (Anaconda- Jupiter) SQL, VBA
  • Visualization Analysis: Tableau, Power BI, Google Analytics
  • Databases: Oracle, Microsoft SQL Server, Teradata, Netezza, Access

Certification

  • Certified SAS base and advance programmer
  • Advanced Google Analytics Certificate
  • Tableau Desktop Specialist Certificate

Timeline

Data Consultant (Customer Acquisition and Retail Risk Management)

EBS Operation
01.2023 - Current

Analyst (Billing & Settlement, Reporting & Analytics, Delinquency Management)

Metergy Solutions Inc.
02.2019 - Current

Tax Specialist

J&K Accounting and Services
01.2018 - 08.2018

Bachelor of Commerce - International Accounting and Finance -

Seneca College

Similar Profiles

CREATE PROFILE
Kevin Li