Summary
Overview
Work History
Education
Skills
Work Availability
Certification
Quote
Timeline
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Kevin Kipchirchir

Surrey,Canada

Summary

Strategic Marketing professional offering over 2 years of designing and executing successful marketing campaigns. Committed to bring client vision to life with innovative strategy and targeted campaigns. Proficiency in Google Analytics, business management skills and Adobe Creative Suite inhand with Canva for better design.

Overview

2
2
years of professional experience
1
1
Certificate

Work History

Digital Marketing Lead

Dotsavvy
03.2023 - 12.2023
  • Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
  • Improved advertising initiatives by executing social media and digital marketing campaigns.
  • Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
  • Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
  • Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
  • Developed landing pages with high conversion rates to satisfy stringent ad network quality scores
  • Determined monthly email marketing schedules based on previous campaign performance and market trends.
  • Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
  • Prepared and presented reports to update stakeholders about success of each strategy.
  • Analyzed website data using Google Analytics to understand user behavior, identify areas of improvement and measure the success of online campaigns.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
  • Conducted market research analysis to identify search query trends, real-time search and news media activity.
  • Utilized graphic design software to prepare storyboards and mock-ups.

Digital Marketing Specialist

Scanad
11.2021 - 03.2023
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
  • Utilized Twitter, Tiktok and Facebook to promote products, services and content.
  • Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Assisted in the development of promotional materials such as banners, videos.
  • Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
  • Planned advertising campaigns for online, print and other mediums.
  • Supervised creation of marketing materials and collateral.
  • Prepared marketing campaign budgets with finance personnel.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.

Education

BBA - Marketing

University of The Fraser Valley
Abbotsford, BC
06.2022

Skills

  • Marketing
  • digital marketing
  • Search Engine Marketing (SEM) Optimization
  • Campaign development and execution
  • Data-driven decision making
  • Budget management
  • Adobe Creative Suite
  • Marketing Strategy Development
  • SEO Strategy and Execution
  • Digital Marketing Strategy
  • Google AdWords
  • Social Media Campaigns
  • Competitor Analysis
  • Email marketing
  • Time management and organizational skills
  • Content and creative brief development
  • Communication and collaboration
  • Attention to Detail
  • Promotional Marketing and Advertising
  • Google Analytics
  • Creative Thinking
  • Campaign Development
  • HTML
  • Web Analytics Tools
  • Front-End Skills: HTML, CSS
  • Market Research and Analysis

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

  • Certified Google Analyst, Google - 2020
  • Certified Graphic, Alison - 2021
  • Certified Wordpress developer, Google - 2019
  • Certified Amazon web services, Alison- 2021
  • Google Digital Marketing & E-commerce Professional certificate-2021

Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Digital Marketing Lead

Dotsavvy
03.2023 - 12.2023

Digital Marketing Specialist

Scanad
11.2021 - 03.2023

BBA - Marketing

University of The Fraser Valley

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Kevin Kipchirchir