Plus years of professional experience
Kevin Binnie
Maple Ridge,BC
Summary
Strategic Senior Product Manager with over 15 years of experience leading product-market strategy and a strong focus on data, analytics and visualization. Creative strategic planner with product value and impact assessment prowess. Highly collaborative product leader successful at bringing transformational products from inception to rollout and iterating to maximize success.
Overview
15
15
Work History
Senior Product Manager
AdPerfect
06.2019 - 04.2024
- Managed Product team in this cloud-based online advertising platform serving over 40 million interactions per month
- Introduced data analytics to team: Built comprehensive Power BI report that uncovered opportunities to increase revenue
- Collaborated with stakeholders to unlock true closed-loop, cross domain A/B testing leading to twofold increase in conversion rate
- Led project to shift from Universal Analytics to GA4 (worked with outside consulting group)
- Worked closely with corporate SEO team to improve Core Web Vitals, particularly focused on mobile experience
- Collaborated with customers, designer and stakeholders to redesign Marketplace and Obituary platforms, resulting in increased sessions, average engagement time, and conversion rates; reduced bounce rate
- Coordinated with internal stakeholders - including voice of customer representatives - to build prioritized 12 month roadmap, updated quarterly
- Developed weekly triage meeting with voice of customer representatives to maintain product feature prioritization
Director, Product Management
GuardRFID
01.2017 - 10.2018
- Managed complex portfolio of hardware and software products
- Introduced and developed mobile app (iPhone and Android) for Real Time Location Service, reducing customer item access times by half
- Working closely with key industrial customers, created workflow-based web client, significantly reducing training time for high turnover staff
- Championed reduction of number of products to simplify customer buying decisions and improve operational efficiency.
Director, Product Management and Marketing
CopperTree Analytics Inc.
01.2013 - 12.2016
- Oversaw day to day operations and productization of this SaaS-based building analytics product
- Created 12 month roadmap with President, then validated with Vision Team of stakeholders, channel partners and customers
- Collaborated with technical team and customers to create data visualization features using integrated third party tool
- Developed industry awareness program for product category using social media and industry speaking engagements.
Director, Product Management
Alpha Technologies
01.2007 - 12.2012
- Grew $20M AC portfolio margins from 20% to over 47% in two years during intense market competition for this company that provides power solutions for Telecom, CATV and RE industries
- Awarded Frost & Sullivan's Power Product Portfolio Strategy of the Year, 2010
- Collaborated with VP, Business Development, developed key messaging and collateral for Alpha's entry into Smart Grid market.
Education
Masters of Business Administration -
Simon Fraser University
Burnaby, BCBachelor of Engineering (Computer - Hons.) -
Royal Military College
Kingston, ONSkills
- Deep data analysis experience
- Product strategy and planning focus
- Collaborative leadership driving results
- Product/Data Analysis
- Collaboration
- Communication
- Problem solving
- Stakeholder engagement
- Strategy
- Authentic leadership
- Creativity
- Accountability
- Agility
- Focus on results
- Navigating change
Passions
- Skiing
- Mountain and Gravel biking
- XC Triathlon
- DIY home renovations
Personal Information
Title: Senior Product Manager
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Senior Product Manager
AdPerfect
06.2019 - 04.2024
Director, Product Management
GuardRFID
01.2017 - 10.2018
Director, Product Management and Marketing
CopperTree Analytics Inc.
01.2013 - 12.2016
Director, Product Management
Alpha Technologies
01.2007 - 12.2012
Masters of Business Administration -
Simon Fraser University
Bachelor of Engineering (Computer - Hons.) -
Royal Military College
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