Keshav Sharma

• Planned, launched, and optimized multi-channel digital marketing campaigns (Google, Meta, Reddit, App Store Ads) to generate leads and decrease the CPA.
• Monitored campaign performance, optimized funnels, and provided actionable insights to stakeholders.
• Designed and optimized lead nurturing workflows, email sequences, and automation to improve engagement and conversion rates.
• Lifecycle Marketing: Developed and maintained marketing strategies to engage prospects and customers across the entire buyer’s journey.
• Process Management: Owned and streamlined processes for email and landing page creation, testing, deployment, and optimization.
• Created on-page SEO, off-page SEO, site migration, and website redesign strategies for multiple clients.

Managed and lead projects with technologies - Adobe Campaign Manager, Google AdWords, Google analytics 4, Workfront, Tik Tok Ads, SEO, Twitter ads, Adobe analytics, Adobe target, Meta ads, Tik Tok, Salesforce, JavaScript, HTML, AEM forms, DV360, SA360, Hotjar, SEO, DARTS.

• Oversee and manage budgets for marketing campaigns, ensuring that resources are utilized in a cost-effective manner, while meeting or exceeding the set budget threshold of more than $500k per month.
• Collaborate with Digital and analytics teams to develop integrated campaigns that support all digital channels and media, including SEM, SEO, social media, display advertising, affiliates, and programmatic initiatives. This includes supporting always-on digital media campaigns.
• Conducted regular SEO audits, identifying and addressing technical issues to enhance website performance.
• Managed a team of 4 SEO analysts, providing mentorship and guidance in executing SEO best practices.
• Creative Development: Work with creative teams to develop compelling and effective marketing collateral, including copy, images, and videos.
• Collaborate with cross-functional teams to establish key performance indicators (KPIs) and tracking mechanisms for digital marketing campaigns, website performance, and overall organizational digital strategy.

Clients I have collaborated and worked with include Ontario colleges, NWT tourism, Travel Nunavut, Government of Nunavut, Mount Sinai hospital, Sinai shop, Government of Maryland. Managed projects with technologies – Google AdWords, Adobe analytics, Canto, Hootsuite, Google Analytics, HubSpot (CRM), SEO, Data Studio, WordPress, Tag manager, search console, SEMrush, A href, Scream frog, Contentful, Sitecore, Bing search console, Meta ads, Tik Tok, LinkedIn.

• Devise and implement effective PPC strategies to enhance online visibility and drive traffic to targeted landing pages, leveraging advanced techniques such as A/B testing and audience segmentation.
• Optimized campaigns by adjusting targeting, keywords, messaging, and creative to improve performance and increase conversions.
• Collaborated with content creators to optimize on-page elements and improve content quality, resulting in enhanced user engagement and reduced bounce rates.
• Develop PPC strategies to increase online visibility and tested portfolio bid strategy, split testing and seasonality adjustments.
• Created content marketing plans, social media engagement strategies, SEO goals and Paid marketing roadmap to meet the revenues/goals of projects.

• Clients I have collaborated and worked with include Bestar Furniture, Bush furniture, Groupe patrimoine, NWT Spectacular.com (Govt tourism), Cozey, Orthodontisteenligne, Appartmap.
• Managed projects with technologies – WordPress, Drupal, PHP, Adobe Analytics, Google adwords, Hubspot, Google Analytics, SEO, SEM, SMO, Criteo, Data Studio, Asana, Tag manager, search console, Social Bakers, SEMrush, VWO A/B testing.
• Develop features like personalization/targeting, content aggregation & syndication, workflow management, security with appropriate and sufficient access, localization.
• Created On page SEO, Off page SEO, site migration, website redesign strategy for multiple clients. • Solved Google Analytics ecommerce tracking problems and data layer issues on Bush furniture site.
• Abled to generate 40k monthly traffic at bestar.ca, 90k at orthodontisteenligne.com and 10k from cozey.ca.

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