Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Kerui Shang

Toronto,Canada

Summary

Dynamic Event Marketing & PR professional with a proven track record in executing high-impact campaigns, coordinating luxury events, and driving brand engagement. Recent graduate with hands-on experience in social media strategy, media relations, and cross-functional team collaboration. Passionate about creating memorable experiences and aligning brand narratives with audience interests.

Overview

6
6
years of professional experience

Work History

Marketing & Social Media Intern

Plenus Development Group
07.2024 - 12.2024
  • Spearheaded social media campaigns for luxury real estate projects, boosting Instagram engagement by 35% and generating 500+ leads.
  • Designed promotional content (graphics, videos) to catch attention of potential customers using Adobe Suite, aligning with brand aesthetics for high-net-worth audiences.
  • Coordinated 10+ community partnership events, increasing local brand visibility by 40% among newcomers and students.
  • Analyzed KPIs (reach, CTR) to refine strategies, resulting in a 25% increase in website traffic.

Account Executive Intern

Activation Group
05.2021 - 09.2021
  • Supported logistics for high-profile events (e.g., Dior Villa, Chanel Annual Party), managing vendor relations and timelines for 500+ attendees.
  • Curated event marketing collateral, securing 15+ media features in outlets like Vogue CN and social media.
  • Researched and pitched 20+ strategic partnerships, enhancing client outreach and securing $50K in sponsorships.

Director Group Intern

Houghton Street Media
05.2020 - 09.2020
  • Assisted in casting and talent sourcing for Forget Me Not Café (2020 Innovative Variety Show Winner), contributing to a 20% audience increase.
  • Researched social trends to inform program development, aligning content with Gen Z and millennial demographics.
  • Optimized production budgets by 15% through cost-effective venue bookings and vendor negotiations.

Public Relations Intern

Wall Street English
05.2019 - 08.2019
  • Resolved 100+ client inquiries monthly, improving customer satisfaction scores by 30%.
  • Produced market analysis reports identifying key trends, informing quarterly PR strategies.
  • Organized 5+ corporate team-building events, enhancing internal communication and morale.

Education

Bachelor of Arts - Visual Culture & Communication, Art History

University of Toronto
06-2025

Skills

  • Event Marketing & PR: Campaign Development, Media Relations, Press Release Writing, Sponsorship Acquisition
  • Social Media Strategy: Content Creation (Adobe Creative Suite, Final Cut Pro), Analytics (Google Analytics, Hootsuite), Audience Growth
  • Project Management: Budgeting, Vendor Coordination, Cross-Functional Team Leadership
  • Technical Skills: Adobe Photoshop/Illustrator/Premiere, Microsoft Office Suite, Canva
  • Languages: Fluent in English & Mandarin (Written & Spoken)

Hobbies and Interests

  • Independent film
  • Pop culture trends
  • Cross-cultural marketing strategies

Timeline

Marketing & Social Media Intern

Plenus Development Group
07.2024 - 12.2024

Account Executive Intern

Activation Group
05.2021 - 09.2021

Director Group Intern

Houghton Street Media
05.2020 - 09.2020

Public Relations Intern

Wall Street English
05.2019 - 08.2019

Bachelor of Arts - Visual Culture & Communication, Art History

University of Toronto

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Kerui Shang