Kerryann THOMAS-BLACK
London,ON
Summary
Data-driven Marketing & Communications Specialist with 14+ years experience executing strategic plans, creating engaging digital content, and managing multi-channel campaigns. Proven track record increasing engagement through social media, website management, and email marketing. Adept at analyzing performance metrics and optimizing strategies to enhance brand awareness and drive organizational goals. Passionate about promoting educational initiatives and community engagement.
Overview
5
5
years of professional experience
Work History
Digital Marketing and Content Creation Coordinator
London Economic Development Corporation
London, Ontario
06.2021 - 10.2022
- Increased website engagement by 50% through strategic content updates and optimization.
- Developed and executed digital marketing campaigns that improved social media engagement by 75%.
- Managed website content, ensuring alignment with brand voice and strategic priorities.
- Created compelling copy for email marketing campaigns, newsletters, and social media platforms.
- Analyzed digital campaign performance using Google Analytics and social media metrics, refining strategies based on data insights.
Digital Service Squad Expert
Digital Main Street
London, Ontario
05.2020 - 04.2021
- Assisted small businesses in transitioning to digital platforms, focusing on e-commerce solutions and social media marketing.
- Created customized marketing materials and social media strategies for diverse business needs.
- Wrote successful grant proposals, securing over $20,000 CAD in funding.
- Hosted webinars on digital marketing best practices, helping businesses adopt technology for growth.
Communications Intern
London Heritage Council
London, ON
01.2020 - 04.2020
- Designed key messaging that enhanced public awareness and engagement through social media.
- Developed crisis communication and social media strategies to align with the organization’s voice and goals.
- Assisted in the creation of marketing materials for events and educational programs.
Communications and Social Media Officer
National Education Trust
Kingston, Jamaica
01.2018 - 08.2019
- Managed social media analytics and content strategies to drive engagement and promote project activities.
- Coordinated public relations events and created media materials for stakeholder and donor events.
- Developed communication strategies aligned with organizational objectives to increase visibility.
Education
Post- Graduate Certificate - Digital Communication Management
Fanshawe College
London, ON04-2024
Post- Graduate Certificate - Public Relations - Corporate Communications
Fanshawe College of Applied Arts And Technology
London, ON04-2020
Post- Graduate Certificate - Communication Studies
Northern Caribbean University
Mandeville, Jamaica08-2012
Skills
- Marketing & Communications: Strategic Planning, Campaign Execution, Digital & Traditional Marketing
- Content Creation: Social Media Content, Copywriting, Email Marketing, Blogging
- Analytics & Tools: Google Analytics, MailChimp, Social Media Metrics
- Design: Adobe Creative Suite (Photoshop, InDesign), Canva, Photography, Videography
- Project Management: Multitasking, Collaboration, Task Prioritization, Campaign Management
- Technical Skills: Microsoft Office (Word, Excel, PowerPoint), Google Suite
Timeline
Digital Marketing and Content Creation Coordinator
London Economic Development Corporation
06.2021 - 10.2022
Digital Service Squad Expert
Digital Main Street
05.2020 - 04.2021
Communications Intern
London Heritage Council
01.2020 - 04.2020
Communications and Social Media Officer
National Education Trust
01.2018 - 08.2019
Post- Graduate Certificate - Digital Communication Management
Fanshawe College
Post- Graduate Certificate - Public Relations - Corporate Communications
Fanshawe College of Applied Arts And Technology
Post- Graduate Certificate - Communication Studies
Northern Caribbean University
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