Focused Creative Marketing Professional delivers consistent and professional solutions for every problem. Offers +10 years creative marketing experience in multiple industries. Trained in Digital Marketing and Graphic Design.
Overview
13
13
years of professional experience
Work History
Entrepreneur/ Self Employed
Kerry Godin Graphic Design & Marketing
07.2024 - Current
Determined business plan, mission statement, and vision.
Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
Creator/ Entreprenur
Kangaroo Creative Kits
06.2024 - Current
Developed unique craft kits aimed at inspiring imagination and stimulating sensory exploration in children (ages 4-8)
Localized business designed to distribute to specific Kitchener neighbourhoods.
Marketing Coordinator / Graphic Designer
St. Louis Franchise Ltd.
02.2012 - Current
Responsible for managing the launch of new website - coordinate with agency in creative development and final launch of stlouiswings.com
Manage website updates with WordPress
Send monthly memo to the Franchise community regarding social media
Development of bi-monthly newsletter for the Franchise community
Responsible for the design, print and roll out of materials for chain-wide promotions
Provide graphic design support to franchisees for basic ad materials and events
Create content and creative for social media platforms
Work with the Director of Marketing to brainstorm ideas for planning and execution of social media strategy
Responsible for design and update of chain-wide menus
Coordinate proofreading, printing and shipping of menu throughout each launch
Coordinate and supervise food photography sessions and video shoots.
Digital Marketing Strategist
Reid's Heritage Homes
02.2021 - 07.2024
Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
Support the company's overarching social media strategy and implement proposed initiatives
Design and execute promotional campaigns to boost social engagement & reputation
Recommend effective social advertising strategy for corporate & division offices
Work closely with the PR, Legal, and Customer Experience teams to determine social tactics for crisis management
Initiate and foster relationships with social teams and current company partners
Identify emerging platforms to extend Reid's Heritage Homes digital/ social footprint
Support division social media teams in managing questions and comments on social platforms when needed
Manage a digital budget for advertising and post paid advertisements to social media platforms on a pre-determined schedule
Lead analytics and ROI of all social campaigns
Established key performance indicators KPIs for each digital marketing initiative to track success over time
Managed paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms
Evaluated emerging technologies for potential impact on current strategies or future growth opportunities.
Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
Graphic Designer
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
01.2024 - 02.2024
Planning POS budget for national promotions
Development of monthly newsletter sent to all franchisees
Creative brainstorming in marketing plans
Graphic design of POS material for national promotions
Interview process and selection of summer internship programs
Managing social media campaigns and monthly updates
Sourcing suppliers for various promotional materials.
Graphic Designer
CanKopy Document Solutions
08.2024 - 01.2024
Graphic design and layout of print materials for multiple clients including Boston Pizza & Montana's
Pre-press file preparation
Manage design jobs between designers
Proofread and approve all print materials
Meeting with clients to assess creative goals and needs
Developing project briefs
Work with various offset printers to outsource jobs
Managing web-to-print software uploads and downloads
Sign making and billboard creative
Develop marketing plans to increase revenue on a quarterly basis
Create strategies for brand growth and brand awareness.
Senior Marketing Manager
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
02.2015 - 02.2019
Created innovative marketing solutions collaborating with colleagues and senior executives
Expanded social media reach using influencer partnerships on various platforms
Managed creation of compelling sales collateral that communicated product benefits clearly and persuasively
Managed and coordinated all marketing activities and initiatives
Negotiated contracts with vendors, partners, and sponsors to maximize value for organization
Allocated budget resources effectively across various marketing initiatives while ensuring positive return on investment
Developed and implemented marketing strategies to achieve business goals
Presented at staff meetings and manager meetings on marketing progress and updates
Led brainstorming sessions with team members to generate creative ideas for new marketing initiatives
Implemented persuasive and engaging copy for diverse marketing campaigns
Obtained buy-in for marketing plans with excellent presentation skills, delivering polished talks to both internal and external stakeholders.
Marketing Manager, Design and Digital
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
07.2016 - 07.2018
Responsible for the design, print and roll out of all food, take out & drink menus
Accountable for coordinating the translation and roll out of French menu and supporting bilingual marketing materials
Design all necessary website graphics and coordinate all company website updates at stlouiswings.com
Design and build all necessary graphics for launch of online ordering website and app
Work with various vendor partners (printers, web designers, agencies) to gather quotes for various projects
Ensure proper brand standards are met through all parties on creative involving partners and stakeholders
Responsible for social media content creation, supporting graphics and scheduling of posts (Instagram, Facebook, Twitter)
Collaborate with Director of marketing to plan, design and execute all email marketing
Coordinate and direct photo and video shoots for menu and supporting marketing materials.
Education
CERTIFICATE - Digital Marketing - Marketing
Brainstation
Toronto, ON
01.2023
CONTINUING EDUCATION - Introduction to Web Design & HTML
CONTINUING EDUCATION - Introduction to Web Design & HTML
OCAD University
DIPLOMA - Graphic Design
Fanshawe College
DIPLOMA - General Arts & Humanities
Fanshawe College
Similar Profiles
Hiba KakliHiba Kakli
South Florida Muslim Federation, Coral Springs, FL (Broward County)- (October 2021- April 2024): The South Florida Muslim Federation is a organization which seeks to be a resource sharing hub that connects, empowers, and serves South Florida Muslim community. at Volunteer (Graphic Design and Marketing)South Florida Muslim Federation, Coral Springs, FL (Broward County)- (October 2021- April 2024): The South Florida Muslim Federation is a organization which seeks to be a resource sharing hub that connects, empowers, and serves South Florida Muslim community. at Volunteer (Graphic Design and Marketing)