KERRY GODIN
Kitchener,ON
Summary
Focused Creative Marketing Professional delivers consistent and professional solutions for every problem. Offers +10 years creative marketing experience in multiple industries. Trained in Digital Marketing and Graphic Design.
Overview
13
13
years of professional experience
Work History
Entrepreneur/ Self Employed
Kerry Godin Graphic Design & Marketing
2024.07 - Current
- Determined business plan, mission statement, and vision.
- Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
Creator/ Entreprenur
Kangaroo Creative Kits
2024.06 - Current
- Developed unique craft kits aimed at inspiring imagination and stimulating sensory exploration in children (ages 4-8)
- Localized business designed to distribute to specific Kitchener neighbourhoods.
Marketing Coordinator / Graphic Designer
St. Louis Franchise Ltd.
2012.02 - Current
- Responsible for managing the launch of new website - coordinate with agency in creative development and final launch of stlouiswings.com
- Manage website updates with WordPress
- Send monthly memo to the Franchise community regarding social media
- Development of bi-monthly newsletter for the Franchise community
- Responsible for the design, print and roll out of materials for chain-wide promotions
- Provide graphic design support to franchisees for basic ad materials and events
- Create content and creative for social media platforms
- Work with the Director of Marketing to brainstorm ideas for planning and execution of social media strategy
- Responsible for design and update of chain-wide menus
- Coordinate proofreading, printing and shipping of menu throughout each launch
- Coordinate and supervise food photography sessions and video shoots.
Digital Marketing Strategist
Reid's Heritage Homes
2021.02 - 2024.07
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Support the company's overarching social media strategy and implement proposed initiatives
- Design and execute promotional campaigns to boost social engagement & reputation
- Recommend effective social advertising strategy for corporate & division offices
- Work closely with the PR, Legal, and Customer Experience teams to determine social tactics for crisis management
- Initiate and foster relationships with social teams and current company partners
- Identify emerging platforms to extend Reid's Heritage Homes digital/ social footprint
- Support division social media teams in managing questions and comments on social platforms when needed
- Manage a digital budget for advertising and post paid advertisements to social media platforms on a pre-determined schedule
- Lead analytics and ROI of all social campaigns
- Established key performance indicators KPIs for each digital marketing initiative to track success over time
- Managed paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms
- Evaluated emerging technologies for potential impact on current strategies or future growth opportunities.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
Graphic Designer
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2024.01 - 2024.02
- Planning POS budget for national promotions
- Development of monthly newsletter sent to all franchisees
- Creative brainstorming in marketing plans
- Graphic design of POS material for national promotions
- Interview process and selection of summer internship programs
- Managing social media campaigns and monthly updates
- Sourcing suppliers for various promotional materials.
Graphic Designer
CanKopy Document Solutions
2024.08 - 2024.01
- Graphic design and layout of print materials for multiple clients including Boston Pizza & Montana's
- Pre-press file preparation
- Manage design jobs between designers
- Proofread and approve all print materials
- Meeting with clients to assess creative goals and needs
- Developing project briefs
- Work with various offset printers to outsource jobs
- Managing web-to-print software uploads and downloads
- Sign making and billboard creative
- Develop marketing plans to increase revenue on a quarterly basis
- Create strategies for brand growth and brand awareness.
Senior Marketing Manager
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2015.02 - 2019.02
- Created innovative marketing solutions collaborating with colleagues and senior executives
- Expanded social media reach using influencer partnerships on various platforms
- Managed creation of compelling sales collateral that communicated product benefits clearly and persuasively
- Managed and coordinated all marketing activities and initiatives
- Negotiated contracts with vendors, partners, and sponsors to maximize value for organization
- Allocated budget resources effectively across various marketing initiatives while ensuring positive return on investment
- Developed and implemented marketing strategies to achieve business goals
- Presented at staff meetings and manager meetings on marketing progress and updates
- Led brainstorming sessions with team members to generate creative ideas for new marketing initiatives
- Implemented persuasive and engaging copy for diverse marketing campaigns
- Obtained buy-in for marketing plans with excellent presentation skills, delivering polished talks to both internal and external stakeholders.
Marketing Manager, Design and Digital
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2016.07 - 2018.07
- Responsible for the design, print and roll out of all food, take out & drink menus
- Accountable for coordinating the translation and roll out of French menu and supporting bilingual marketing materials
- Design all necessary website graphics and coordinate all company website updates at stlouiswings.com
- Design and build all necessary graphics for launch of online ordering website and app
- Work with various vendor partners (printers, web designers, agencies) to gather quotes for various projects
- Ensure proper brand standards are met through all parties on creative involving partners and stakeholders
- Responsible for social media content creation, supporting graphics and scheduling of posts (Instagram, Facebook, Twitter)
- Collaborate with Director of marketing to plan, design and execute all email marketing
- Coordinate and direct photo and video shoots for menu and supporting marketing materials.
Education
CERTIFICATE - Digital Marketing - Marketing
Brainstation
Toronto, ON01.2023
CONTINUING EDUCATION - Introduction to Web Design & HTML
OCAD University
10.2014
DIPLOMA - Graphic Design
Fanshawe College
04.2007
DIPLOMA - General Arts & Humanities
Fanshawe College
04.2004
Skills
- Campaign Management
- Email Marketing
- Social Media Management
- Content Creation
- Google Ad Campaign Management
- Graphic Design
- SEO Optimization
- Adobe Creative Suite
- Copywriting
- META Ad Campaign Management
- Strategic Planning
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Graphic Designer
CanKopy Document Solutions
2024.08 - 2024.01
Entrepreneur/ Self Employed
Kerry Godin Graphic Design & Marketing
2024.07 - Current
Creator/ Entreprenur
Kangaroo Creative Kits
2024.06 - Current
Graphic Designer
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2024.01 - 2024.02
Digital Marketing Strategist
Reid's Heritage Homes
2021.02 - 2024.07
Marketing Manager, Design and Digital
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2016.07 - 2018.07
Senior Marketing Manager
St. Louis Franchise Ltd. (St. Louis Bar & Grill)
2015.02 - 2019.02
Marketing Coordinator / Graphic Designer
St. Louis Franchise Ltd.
2012.02 - Current
CERTIFICATE - Digital Marketing - Marketing
Brainstation
CONTINUING EDUCATION - Introduction to Web Design & HTML
OCAD University
DIPLOMA - Graphic Design
Fanshawe College
DIPLOMA - General Arts & Humanities
Fanshawe College
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