Dynamic and results-oriented financial executive with extensive expertise in franchise operations, marketing finance, and supply chain management. Demonstrated operational proficiency in franchisee governance and strategic decision-making within franchising. Proven track record of driving strategic initiatives, optimizing financial performance, and effectively leading cross-functional teams in fast-paced quick-service restaurant (QSR) and retail environments.
Overview
31
31
years of professional experience
1
1
Certification
Work History
National Franchising Director
McDonald's Restaurants of Canada Ltd.
02.2022 - Current
Spearhead the development and execution of national franchising strategies aimed at enhancing operational efficiencies and driving franchise growth throughout Canada
Foster cross-functional alignment on portfolio management strategies to deliver optimized franchising solutions, ensuring improved overall performance through consistent communication and engagement
Collaborate with key stakeholders to maximize profitability for both the franchisor and individual franchisees
Oversee the recruitment, training processes and onboarding for new franchisees to ensure a strong start and sustained success
Cultivate trusted relationships with external stakeholders to educate, motivate, and influence the adoption of tools and resources that enhance performance
Plan and support both short-term and long-term Franchisee affordability and the delivery of our long-term franchising strategy, ensuring franchisees are able to expand and grow and to provide financial support to those who need it
Director, Field Finance
McDonald's Restaurants of Canada Ltd.
03.2018 - 02.2022
Collaborated with the wider Finance team to support the annual financial planning process
Oversaw financial planning and analysis for field operations, providing insights that enhanced projections
Managed budgeting processes and financial reporting, improving decision-making across the business
Provided financial training and support to the Operations hierarchy as well as new and existing franchisees
McDelivery Finance Lead
McDonald's Restaurants of Canada Ltd.
02.2017 - 02.2022
Reported directly to Canada’s Market Delivery Lead and the Global Fast-Action Finance Lead
Led financial oversight of McDelivery services within Canada
Educated corporate leaders and franchisees on McDelivery profitability
Coordinated accounting training sessions for franchisee accountants
Analyzed and developed targeted financial strategies to incentivize franchisees to launch McDelivery and increase delivery orders
Participated in a global summit to brainstorm the future of McDelivery and evaluate third party partnerships
Marketing & Digital Controller
McDonald's Restaurants of Canada Ltd.
01.2016 - 03.2018
Took on the added responsibility of financial oversight when launching new digital platforms
Negotiated annual retainers with external third-party agencies
Marketing Controller
McDonald's Restaurants of Canada Ltd.
12.2008 - 01.2016
Established initial budgets and reporting processes
Managed financial aspects of marketing operations, streamlining processes to enhance financial insights
Supervised external audits for two marketing forum incorporated entities
Compiled annual financial statements for six additional marketing forum incorporated entities
Presented financial statements to shareholders at the annual general meetings
Identified and addressed financial knowledge gaps within the marketing team, providing training and development opportunities
Implemented a structure to ensure accountability of Marketing leads for their annual budgets
Conducted monthly internal reporting to leadership and quarterly reporting to franchisee shareholders across eight separate marketing forums
Supply Chain Controller
McDonald's Restaurants of Canada Ltd.
01.2004 - 12.2008
Oversaw financial operations for the supply chain, achieving cost savings and improved cost transparency
Partnered with the Supply Chain team from a finance perspective, covering areas such as procurement and logistics, sustainability, and currency and energy hedging
Communicated progress toward achieving critical milestones to senior leadership
Distribution & Supply Chain Finance
Loblaw Companies Limited
01.2002 - 01.2004
Supported financial functions within distribution and supply chain, enhancing reporting accuracy and financial controls
Internal Auditor
George Weston Limited
01.1999 - 01.2002
Conducted internal audits across multiple departments and companies under the George Weston umbrella, ensuring compliance and operational efficiency, and contributing to risk management strategies
Reviewed financials of an acquired company in the US and established accounting guidelines and processes as part of a dedicated team
Senior Financial Auditor
KPMG
01.1997 - 01.2000
Led audit teams in comprehensive financial assessments, ensuring client compliance and accurate financial reporting
Senior Accountant (Co-op placements)
KPMG
01.1994 - 01.1997
Assisted in audit processes and financial analysis, gaining foundational accounting experience
Education
Bachelor of Business Administration -
Wilfred Laurier University
Waterloo, ON
08-1997
Skills
Financial Analysis
Budget Management
Strategic Planning
Project Management
Financial and Operational Metrics
Team Leadership
Cross-functional Collaboration
Risk Management
Marketing Financial Strategy
Supply Chain Finance
References
Available upon request.
Certification
Certified Public Accountant, 1999
Affiliations
Secretary Board of Directors, Toronto Leaside Girls Hockey Association, 2018 - present
Hockey Convenor, Toronto Leaside Girls Hockey Association, 2015 - 2018
Assistant Treasurer, Rolph Road Public School, 2011 - 2017
Accomplishments
Covid-19 Financial Support Award, McDonald's Restaurants, 2021
McDelivery Team Award (Finance Lead), McDonald's Restaurants, 2018
President's Award, 2016
Digital Menuboard Team Award (Finance Lead), McDonald's Restaurants, 2015
Value Leadership Team Award, McDonald's Restaurants, 2010
Guest Experience Deployment Consultant at McDonald's Restaurants of Canada Ltd.Guest Experience Deployment Consultant at McDonald's Restaurants of Canada Ltd.