Kerry Allen

• Lead strategic communications and experiences to drive organizational growth, evolve brand image, and expand audiences through marketing.
• Manage a high-performing team and cross-functional partners to communicate the Academy’s mission, strategy, and values to board, leadership, staff, media, patrons, and the public.
  Develop and implement a comprehensive communications framework spanning executive visibility, media relations, marketing, and community outreach.
• Oversee agency and vendor partnerships to execute campaigns, manage relationships, and lead proactive crisis communications.
• Shape and manage executive leadership brands to strengthen internal engagement and trust.
• Own and align the organization’s master narrative across all channels and audiences.
• Lead crisis communications planning and media monitoring to ensure rapid response capability.
• Advance internal communications strategy to boost connection, alignment, and employee satisfaction in support of business goals.

• Led the execution of a wide range of strategic and robust communications and experiences to support company's business strategy and growth, protect and evolve the company's brand image, and nurture award-winning culture.
• Led a talented and passionate team of direct reports and dotted-line stakeholders (HR, DEI, Investor Relations, and Business Units) to showcase the company's mission, strategy, value and culture. Audiences include board members, leadership, employees, media, customers and investors.
• Developed a comprehensive communications framework to focus on executive communications, media relations, and crisis communications including tactics, key messages and channels.
• Oversaw agency relations including media relations, creative, and events to broaden program scope, reduce risk, and manage company's response in crisis situations. Programs include campaign assets, relationship building and management, and proactive crisis communications.
• Developed executive leadership brands and communication channels to increase team members connection and confidence.
• Owned the company's master narrative — ensuring content is consistent, aligned, and sequenced across all audiences and platforms and channels.
• Managed crisis communications preparedness and protocols, and maintain media monitoring for rapid response.
• Evolved internal communications policy, channels, and guidelines to foster employee connection, alignment, and satisfaction ultimately driving business and growth goals.
• Evolved and nurture award-winning culture (Glassdoor Best Places to Work 2022) through 50+ experiences annually to drive recruitment and retention and high-employee engagement (current eNPS is 85.5).

Led company's communications strategy, including company narrative and editorial direction for all external programs, public relations, internal employee communications, and C-Suite connections and opportunities.

Oversaw and executed communications programs and public relations strategy and execution for a variety of global consumer, non-profit and Fin-tech companies to drive customers' public image and brand awareness.

Oversaw global external communications and internal communications to drive strategy, customer connection, and employee culture. Programs included delivering consistent messages across all channels, monthly all-hands meetings, annual customer conference, executive team keynotes, and media tours.