Summary
Overview
Work History
Education
Skills
Timeline
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Kenton Dyck

Nanaimo,BC

Summary

Strategic and results-oriented Communications and Marketing professional with a proven track record in crafting effective communications and fostering relationships. Demonstrated expertise in public relations, corporate communications,digital media, and stakeholder engagement within large organizations. Committed to advancing Indigenous relations.

Overview

10
10
years of professional experience

Work History

Digital Marketing Manager

District 69 Crime Prevention
09.2022 - Current
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Analyzed key aspects of business to evaluate factors driving results and summarized into presentations that were conducted to senior executives and external organizations.
  • Developed analytical studies to help research how senior executives could make inclusive choices when it came to the hiring process.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

Marketing & Communications Coordinator

RE/MAX Nanaimo
03.2017 - 08.2022
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Improved social media reach by creating Facebook pages and debuting innovative marketing strategies targeting niche audience.
  • Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
  • Recommended innovative communication strategies to senior management and key stakeholders to increase awareness of the brand.
  • Developed new channels to keep internal teams updated, as well as communicate effectively with vendors, customers and members of media organizations.
  • Contributed and edited content for press releases, backgrounders, blogs, and various other forms of information.

Recruitment Officer

Vancouver Island University
08.2015 - 12.2016
  • Collected qualitative and quantitative data to help innovate current business applications used by the university in regards to student recruitment.
  • Developed and conducted presentations to students, school officials, parents, and external organizations on VIU programs, services, and resources.
  • Followed up with leads to explain application process and answered questions to increase interest.
  • Collaborated with stakeholders to identify issues and created innovative solutions for student recruitment.
  • Collaborated with head of Indigenous Relations to identify potential internal and external partnerships and opportunities to help grow Indigenous student recruitment and retention.

Customer Engagement Advisor

Nanaimo Airport - YCD
03.2014 - 08.2015
  • Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
  • Prepared various briefing notes, fact sheets, and Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
  • Collaborated with upper management to drive strategy and implement new processes.
  • Enhanced customer satisfaction with innovative strategies focused on addressing customer needs and resolving concerns.

Education

Bachelors Of Business Administration - Marketing

Vancouver Island University
Nanaimo
2014

Skills

  • Strategic Communications
  • Stakeholder Engagement
  • Networking and Relationship Building
  • Media Relations
  • Data Analysis
  • Project Management
  • Analytical and Problem-Solving Skills
  • Multicultural Competence

Timeline

Digital Marketing Manager

District 69 Crime Prevention
09.2022 - Current

Marketing & Communications Coordinator

RE/MAX Nanaimo
03.2017 - 08.2022

Recruitment Officer

Vancouver Island University
08.2015 - 12.2016

Customer Engagement Advisor

Nanaimo Airport - YCD
03.2014 - 08.2015

Bachelors Of Business Administration - Marketing

Vancouver Island University
Kenton Dyck