Kenrick Murrell
Los Angeles
Summary
Sales and account management professional with 20+ years of experience driving revenue growth across digital media, SaaS solutions, automotive finance, and high-volume inside sales. Consultative seller known for pipeline generation, strong CRM discipline, and consistent performance in fast-paced, metric-driven environments.
Overview
22
22
years of professional experience
Work History
Sales Representative
Orion Metal Exchange
Los Angeles, CA
07.2025 - 01.2026
- Generated $500K+ in monthly turnover passed to closers (TO) by qualifying prospects and setting high-intent appointments.
- Executed a high-volume outbound/inbound cadence (175-200+ calls/day) to build pipeline and qualify opportunities.
- Closed $100K+ in monthly sales through consultative conversations, objection handling, and follow-up.
Internal Sales Representative
Westlake Financial
Los Angeles, CA
07.2024 - 05.2025
- Consulted dealers on lending programs, negotiated terms and fees, and resolved stipulations to accelerate approvals and close deals.
- Prospected and onboarded 5-10 new dealer partners monthly, driving 10-20 deals per dealership.
- Closed 15-30 deals monthly ($25K-$150K+ each), averaging $400K-$500K in monthly funded volume.
Sales Account Manager
Thomson Reuters - Find Law
Los Angeles, CA
01.2022 - 07.2023
- Owned a book of business and drove renewals, retention, and upsells, delivering $45K/month in renewal revenue.
- Generated $65K+/month in new business through consultative discovery, proposal development, and closing tailored marketing solutions.
- Used Salesforce and LinkedIn Sales Navigator to track pipeline, manage outreach, and support forecasting.
National Account Manager
EG Media Investments | Lumina Media | I5 Publishing
Los Angeles, CA
03.2004 - 05.2021
- Built and scaled a portfolio from 10 to 360+ SMB accounts through consultative selling, renewals, and account expansion.
- Sold integrated print, digital, and programmatic solutions, generating $650K/year (print), $250K/year (digital), and $300K/year (programmatic/social); averaged $102K in monthly closed business.
- Executed territory-based outbound prospecting (100+ calls and 40-60 emails/day) to build pipeline and develop new accounts.
Education
Bachelor of Arts - Business Administration And Management
DeVry University
Long Beach, CASkills
- B2B & B2C Sales Strategy
- Account Management & Client Retention
- Prospecting & Lead Generation
- Digital & Programmatic Advertising
- SaaS & Media Solutions Sales
- CRM Tools: Salesforce, HubSpot, LinkedIn Sales Navigator
- Full-Cycle Sales (Discovery to Close)
- Pipeline Management & Forecasting
- Negotiation & Closing
SELECTED HIGHLIGHTS
- Generated $500K+ in monthly turnover passed to closers through high-volume prospecting and cold calls.
- Drove consistent book growth: $45K/month in renewals and $65K+/month in new business.
- Scaled a client portfolio from 10 to 360+ small business accounts through consultative selling and retention.
Timeline
Sales Representative
Orion Metal Exchange
07.2025 - 01.2026
Internal Sales Representative
Westlake Financial
07.2024 - 05.2025
Sales Account Manager
Thomson Reuters - Find Law
01.2022 - 07.2023
National Account Manager
EG Media Investments | Lumina Media | I5 Publishing
03.2004 - 05.2021
Bachelor of Arts - Business Administration And Management
DeVry University