Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Kenny Wong

Scarborough

Summary

A commercially-driven CEO with +23 years at the top level in International Business leading the manufacturing, sales organizations and the Retail Chain store, building brands in Local, China, Asia, North American, Middle East, East Asia, Europe and South Africa. Consistently exceeds performance goals through an innovative approach, excellent leadership and robust management implementing Turn-around, M&A and JV strategies. Multiple P&L positions consolidate an extensive technical career, international relations & stakeholder experiences help develop the commercial network to best position the business, identify the emerging opportunities and stimulate growth. Specialties: - Works closely with the Board of Directors to share the strategy and direction of the business - Successful in developing the client base, expanding market-share - Highly motivated and resourceful with excellent stakeholder skills - Cooperate downsizing (restructure) - Per IPO experience - An international career, Bachelor of Business Administration, Postgraduate Master of Electric Bus - High level of mobility, adaptable to multiple sectors and differing cultures

Overview

45
45
years of professional experience
1
1
Certification

Work History

Chief Executive Officer

95 International Co., Ltd
05.2015 - 12.2022

Asia Pacific Agent for Natural Skincare products, FMCG importer for China, Hong Kong, China region, an import food, snack products from Thailand, Northern America, etc., Also, Running the Natural Skincare Retail Chain store in Hong Kong and in Guangdong Province, China

  • Implemented comprehensive risk management strategies to mitigate potential threats and safeguard the company''s assets and interests.
  • In addition, establish an effective organization structure and operating system with respect to the requirements of the business model to fully utilize and allocate resources, and ensure smooth operation of each franchisee /retailing location with high productivity and consistency.

I have successfully build the Natural Skincare Brand from scratch and changed the market segment from original few % to over 60% domestic market and 65% in Guangdong Province, China. most important is that I change the loss operation to profit operation and kept 65%-80% profit increased yearly..

  • Developed and executed comprehensive marketing campaigns, driving significant growth in customer base.
  • Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
  • Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
  • Increased company revenue by implementing innovative business strategies and expanding product offerings.
  • Championed corporate social responsibility initiatives that enhanced the company''s reputation as an ethical business leader within the community.
  • Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Cultivated a positive company culture, promoting employee engagement and retention through tailored initiatives.

Managing Director

YingKou NHT Heavy Machinery Co., Ltd
05.2004 - 10.2014
  • YingKou NHT Heavy Machinery Co., Ltd., is a subsidiary of NHT group
  • The group business included Stainless steel pipe in large and small size & Auto Repair Equipment
  • NHT Heavy Machinery Co., Ltd., is a HK /China join venture company
  • The major line of NHT Heavy Machine Co
  • Ltd., is providing garage equipment ( Tire changer, wheel Balancer, car lift
  • Etc) to overseas market
  • With45,000 square meter production plant as well as ISO 9001 and CE certificate for most of the machine
  • Also, with strong R&D engineering Plus estimated about 4500 work forces, NHT is Mainly dealing with OEM/ODM and also set up sales channel in difference countries for NHT brand.
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Optimized resource allocation for improved efficiency and profitability across all departments.
  • Expanded market presence through successful negotiation of key partnerships and acquisitions.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Established a high-performing executive team, recruiting top talent from diverse industries to drive organizational excellence.
  • Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
  • Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
  • Promoted a culture of continuous learning by investing in employee development programs and resources.
  • Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
  • Drove bottom-line results through rigorous financial analysis, cost containment measures, and efficient capital deployment strategies.
  • Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
  • Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
  • Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.

Manager, sales & products

CM Concept (HK) Ltd.
03.2002 - 04.2004
  • CM Concept mainly dealing With Retail shop for telecommunication products with estimated about 80 shops in Hong Kong.
  • Increased team productivity by implementing streamlined processes and effective communication strategies.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
  • Launched new products and services with thorough market research, leading to increased revenue growth.
  • Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
  • Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions.
  • Led change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
  • Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
  • Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
  • Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Improved marketing to attract new customers and promote business.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Sales Manager

Smartone Mobile Communication
05.2000 - 08.2001
  • SmarTone Mobile Communication Ltd., is one of the major full mobile communication provider in Hong Kong, marketing a full range of quality Voice & Data telecommunication service backed by state-of-art Service included mobile connection & Board band Internet accesses. Etc
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
  • Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
  • Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
  • Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Established and cultivated solid business relationships with new or existing customers.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Organized promotional events and interacted with community to increase sales volume.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Drove sales by developing multi-million dollar contract sales.

Sales Manager

Cable & Wirless HKT
12.1998 - 04.2000
  • Cable & Wirless HKT is Hong Kong’s major full service communication provider, marketing full range of quality Voice and data telecommunication service backed by state-of-Art, full digital fibber-optic network, Service included basic telephone Interactive TV(iTV); international call; internet access; mobile phone; multimedia service and satellite links.etc.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
  • Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Preparing budget for 150 CWHKT Shops
  • In Charge the project of "I" care products for all CWHKT shop
  • Over shot of 15 Million HK Dollars sales Target when I first Join and over short 35 Million HK $ per month when I left.

Assistant General Manager

Contrad Ltd.
01.1998 - 06.1998
  • Contrad Ltd., is a subsidiary of China-SCI Tech Holding Ltd., which is public listed in Hong Kong
  • Contrad is mainly dealing Simoco trunked radio system & Walki talkie, Standard Walki Talkie and Marantz Cellular Phone and brand pager
  • Contrad Ltd., have 13 sales office in difference Provinces in China.
  • Increased customer satisfaction by addressing and resolving concerns in a timely manner.
  • Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
  • Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
  • Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
  • Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
  • Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.
  • Monitored facility maintenance needs, coordinating repairs and upgrades as necessary to keep operations running smoothly.
  • Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
  • Established strong relationships with local vendors to secure high-quality products at competitive prices for our customers'' enjoyment.
  • Maintained detailed records of all transactions, ensuring accuracy in accounting reports required for tax purposes or audits.
  • Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
  • Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Enforced quality assurance protocols to deliver ideal customer experiences.
  • Collaborated with other departments to establish productive and timely completion of projects.
  • Managed budget implementations, employee evaluations, and contract details.
  • Negotiated contracts with vendors to acquire competitive prices and quality products.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Reported issues to higher management with great detail.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Deputy General Manager

Prime Enterprise(Hong Kong) Ltd.
08.1996 - 07.1997
  • Prime Enterprise(Hong Kong) Ltd., is a representative office of Hagenuk(Pte) Ltd., in Hong Kong to dealing with all issues such as sales & promote Hagenuk telecom products(ISDN); Adverting Agents; dealing operators in Hong Kong. Etc.
  • Achieved cost savings through strategic negotiation with vendors and suppliers.
  • Streamlined operations by identifying inefficiencies and implementing process improvements.
  • Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
  • Increased customer satisfaction by addressing concerns promptly and implementing effective solutions.
  • Developed and executed annual business plans, resulting in consistent revenue growth.
  • Established strong partnerships with stakeholders, fostering a collaborative work environment.
  • Led employee performance reviews, aligning individual goals with organizational objectives.
  • Improved internal communication channels, fostering a culture of transparency and accountability among team members.
  • Championed the adoption of new technologies, streamlining workflows and enhancing overall efficiency.
  • Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
  • Ensured compliance with relevant regulations by developing robust policies and procedures.
  • Coordinated efforts between departments for seamless execution of projects, increasing overall success rates.
  • Informed VP of unusual matters of significance and launched corrective action plan.
  • Enforced safety and health policies and implemented procedures to correct hazardous conditions
  • Enacted contingency plans, escalated and directed system problems and issues and participated in post-mortem analysis to provide input for process improvements.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee evaluations, and contract details.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

General Manager

Sinobond Universal Ltd.
08.1992 - 07.1996
  • Sinobond Universal Ltd., is a subsidiaries of Luo Fu Group
  • It’s headquarter is located in France
  • Sinobond is mainly design and manufacturing cellular accessories, Consumer Electronic products, such as Cellular phone Battery, charger & toys
  • Etc., Also, Sinobond distribute brand pager and cellular phone such as Ericsson, Nokia. Etc. In China
  • Moreover, Sinobond have six office in China to perform local sales activities as well as provide after sales service to end user in China.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performanceresults.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Formulated policies and procedures to streamline operations.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Interacted well with customers to build connections and nurture relationships.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Reported issues to higher management with great detail.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Marketing Manager

Hong Kong Comm.
01.1990 - 07.1992
  • Hong Kong Communication Industrial Co., Ltd., is well established Telecommunication manufacturing in Hong Kong for Hong Kong Telecom and Nitsuko.Etc., Also, Hong Kong Comm
  • Is a distributor of Nitsuko Keyline, Motorola & Nokia mobile phone and brand pager through their shops in Hong Kong
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.
  • Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Improved website visibility through development and implementation of SEO strategies.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Marketing Manager

Spectravideo Int’l Ltd.
10.1988 - 05.1990
  • Spectravideo Int’l Ltd., is a subsidiaries of Bondwell Group
  • The Group mainly dealing design, manufacturing and market (Bondwell OA products, Audio, Video and Consumer Electronic products as well as Quickshot Toys)
  • It’s worldwide headquarter is in Hong Kong with subsidiaries or sales office in few countries through out the world.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Customer Supervisor

AST Reseach (FE) Ltd.
05.1987 - 09.1988
  • AST is an industry leader engaged in design and manufacture of a board line of personal computer(PC) products
  • It’s worldwide headquarter is in Los Angles with subsidiaries or office in eight countries through out the world.
  • Improved customer satisfaction by addressing and resolving complaints promptly and professionally.
  • Managed customer accounts for optimal performance, ensuring timely payments and maintaining accurate records.
  • Developed strong relationships with clients through consistent communication and proactive problemsolving.
  • Streamlined customer service processes to reduce response times and increase efficiency.
  • Conducted regular training sessions for team members to improve their skills in handling customer issues.
  • Collaborated with other departments to develop solutions for cross-functional challenges affecting customers.
  • Analyzed customer feedback data to identify areas for improvement and implemented targeted initiatives.
  • Increased customer retention rates by implementing loyalty programs and personalized marketing strategies.
  • Negotiated contracts with vendors to ensure maximum benefits for our customers while balancing company profitability.
  • Established a dedicated support team responsible for managing high-profile clients, ensuring their needs were met consistently.
  • Organized regular events aimed at fostering stronger relationships between customers and the company.
  • Coordinated with internal teams to troubleshoot technical issues efficiently, minimizing downtime experienced by customers.
  • Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
  • Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
  • Maintained client files with sales contracts, records of client interactions, client notes, and other information.
  • Performed duties and provided service in accordance with established operating procedures and company policies.
  • Scheduled and attended meetings with clients and prospective clients as requested.
  • Organized daily workflow and assessed appropriate staffing to provide optimal service.
  • Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues.
  • Delivered superior customer service to strengthen relationships and drive future business revenue.
  • Offered internal and external customers first-rate customer service to maximize satisfaction and business success.
  • Reinforced established quality control standards and followed procedures for optimal customer interactions.
  • Completed opening and closing functions to meet operational needs.
  • Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
  • Worked with clients to address and respond to client and partnership management issues.
  • Used consultative techniques to understand customer needs and make strategic referrals to business partners.
  • Created activities and engagements to enhance customer experience, knowledge and patronage.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Established team priorities, maintained schedules and monitored performance.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Developed detailed plans based on broad guidance and direction.
  • Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.

Manager

China House Restaurant
05.1995 - 09.1996
  • China House Restaurant is a biggest Chinses Chop Suey Find Dinning Restaurant
  • It’s total seats about 8000.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • Overseas Day to Day operations in the Restaurant
  • Ensure Operation smoothy and up to the service Standard
  • communicate with the Chief for the daily manual propose
  • P&L
  • Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
  • Increased repeat business by cultivating relationships with customers and providing memorable dining experiences.
  • Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
  • Demonstrated adaptability by quickly learning new menu items and incorporating them into knowledgeable recommendations for guests.
  • Reduced wait times for seating by efficiently clearing tables immediately after guests'' departure.
  • Supported teamwork atmosphere among staff members through clear communication and collaboration during shifts.
  • .Elevated overall guest experience by addressing dietary restrictions or allergies when recommending menu items to patrons.
  • Ensured compliance with health regulations by maintaining cleanliness of work areas, utensils, and equipment.
  • Boosted restaurant revenue by upselling appetizers, desserts, and beverages along with entrees.
  • Facilitated seamless dining experiences for large parties by coordinating orders and special requests.
  • Followed health and safety regulations relevant to hospitality industry to minimize accidents, incidents and liability to restaurant.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Collaborated with kitchen staff to facilitate prompt and accurate food preparation.
  • Bussed tables during busy periods to assist staff and quickly turn over tables.
  • Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
  • Trained new servers on restaurant policies and procedures.
  • Provided recommendations on menu items and upsold food and drinks to increase sales.
  • Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.

Dim Sum; Kitchen; BBQ and waiter Trainee

Woo Heung Seafood Restaurant
05.1978 - 10.1980
  • Woo Heung Seafood Restaurant is one of the few biggest Restaurants in Shatin, Hong Kong
  • Woo Heung seafood Restaurant provide Dim Sum in the morning and banquet at night.
  • Being the Trainee in all difference department
  • Enhanced customer satisfaction by providing attentive service and anticipating guest needs.
  • Streamlined order processing for increased efficiency through clear communication with kitchen staff.
  • Maintained a clean and organized dining area, contributing to a pleasant atmosphere for guests.
  • Collaborated with team members to ensure seamless guest experiences and resolve any issues promptly.
  • Managed high volume of customers during peak hours, maintaining prompt and efficient service.
  • Demonstrated extensive menu knowledge, enabling personalized recommendations for guests based on preferences or dietary restrictions.
  • Assisted in training new waitstaff, sharing best practices and improving overall team performance.
  • Contributed to the restaurant''s positive reputation by consistently delivering exceptional service and building rapport with regular patrons.
  • Handled cash transactions accurately, ensuring proper accounting and minimizing discrepancies at the end of shifts.
  • Utilized strong multitasking skills to manage multiple tables simultaneously while maintaining a high level of attention to detail.
  • Reduced order errors by double-checking tickets before sending them to the kitchen staff for preparation.
  • Set up banquet events according to specific client requirements, ensuring a successful event experience for all attendees.
  • Promoted specials or upsold items effectively, increasing average check size and boosting overall sales revenue.
  • Provided support during busy periods by assisting other servers in cleaning tables and resetting them quickly for incoming guests.
  • Ensured food safety compliance by adhering to proper handling procedures when serving dishes.
  • Complied with all company policies regarding uniform standards, punctuality, and professionalism.
  • Handled customer complaints diplomatically, working towards satisfactory solutions that ultimately retained loyal clientele.
  • Collaborated closely with bartenders to fulfill beverage orders accurately while managing patron expectations efficiently.
  • Coordinated with kitchen staff to ensure special requests or dietary restrictions were accurately communicated and accommodated for guests.
  • Enhanced customer satisfaction by providing attentive service and promptly addressing any concerns.
  • Maintained clean and welcoming dining environment, ensuring a positive guest experience.
  • Contributed to increased sales by promoting daily specials and making personalized menu recommendations.
  • Streamlined order accuracy by effectively communicating with kitchen staff, resulting in fewer returned dishes.
  • Built rapport with regular customers through friendly interactions and attentiveness to their preferences.
  • Collaborated with team members to consistently provide efficient service during peak hours.
  • Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
  • Increased repeat business by cultivating relationships with customers and providing memorable dining experiences.
  • Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
  • Demonstrated adaptability by quickly learning new menu items and incorporating them into knowledgeable recommendations for guests.
  • Reduced wait times for seating by efficiently clearing tables immediately after guests'' departure.
  • Supported teamwork atmosphere among staff members through clear communication and collaboration during shifts.
  • .Elevated overall guest experience by addressing dietary restrictions or allergies when recommending menu items to patrons.
  • Ensured compliance with health regulations by maintaining cleanliness of work areas, utensils, and equipment.
  • Boosted restaurant revenue by upselling appetizers, desserts, and beverages along with entrees.
  • Facilitated seamless dining experiences for large parties by coordinating orders and special requests.
  • Followed health and safety regulations relevant to hospitality industry to minimize accidents, incidents and liability to restaurant.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Collaborated with kitchen staff to facilitate prompt and accurate food preparation.
  • Bussed tables during busy periods to assist staff and quickly turn over tables.
  • Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
  • Trained new servers on restaurant policies and procedures.
  • Provided recommendations on menu items and upsold food and drinks to increase sales.
  • Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.

Education

Master of Science - Electronic Business

Edith Cowan University
Perth, Western Australia
05.2003

BBA - Production Engineering

Midwestern State University
TX. USA
05.1987

Associate of Applied Science - Data Processing

Northern College of Applied Arts &
Ontario
05.1985

Skills

  • Consulting
  • Stakeholder Relations
  • Revenue Growth
  • Budget Planning
  • Mergers and Acquisitions
  • Profit & Loss
  • Negotiation
  • Contract Management
  • Staff Management
  • Organizational Management
  • Data-Driven Decision-Making
  • Operating Budgets
  • Shareholder Accountability

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual

Certification

  • Certificate in Coffee Course & Barista

Organized by Specialty Coffee Association of Hong Kong and P.R.China- March 2011

  • Accredited Mediator Adjudicator in China and in Hong Kong. Oct , 2012
  • Accredited Mediator Accessor in Hong Kong and in China. Aug 2012
  • Certificate on China Business, The Hong Kong Polytechnic University, June, 2004


Timeline

Chief Executive Officer

95 International Co., Ltd
05.2015 - 12.2022

Managing Director

YingKou NHT Heavy Machinery Co., Ltd
05.2004 - 10.2014

Manager, sales & products

CM Concept (HK) Ltd.
03.2002 - 04.2004

Sales Manager

Smartone Mobile Communication
05.2000 - 08.2001

Sales Manager

Cable & Wirless HKT
12.1998 - 04.2000

Assistant General Manager

Contrad Ltd.
01.1998 - 06.1998

Deputy General Manager

Prime Enterprise(Hong Kong) Ltd.
08.1996 - 07.1997

Manager

China House Restaurant
05.1995 - 09.1996

General Manager

Sinobond Universal Ltd.
08.1992 - 07.1996

Marketing Manager

Hong Kong Comm.
01.1990 - 07.1992

Marketing Manager

Spectravideo Int’l Ltd.
10.1988 - 05.1990

Customer Supervisor

AST Reseach (FE) Ltd.
05.1987 - 09.1988

Dim Sum; Kitchen; BBQ and waiter Trainee

Woo Heung Seafood Restaurant
05.1978 - 10.1980

Master of Science - Electronic Business

Edith Cowan University

BBA - Production Engineering

Midwestern State University

Associate of Applied Science - Data Processing

Northern College of Applied Arts &
Kenny Wong