Kenny Hughes
Calgary,AB
Summary
Strategic sales and marketing leader with expertise in field marketing initiatives and brand ambassador management. Skilled in developing partnerships and executing experiential marketing programs that enhance brand presence. Proven ability in territory development and account management, driving measurable business results through effective team building and data-driven strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Wholesale Broker
Canadian Cannabis Exchange
Calgary, Canada
05.2024 - Current
- Managed and grew strategic B2B relationships with licensed producers, processors, and buyers in cannabis supply chain
- Facilitated high-value transactions by connecting supply with market demand in rapidly evolving industry, ensuring alignment between partners
- Negotiated commercial terms and pricing to enhance value for buyers and sellers
- Act as a trusted intermediary ensuring transparency, efficiency, and alignment between trading partners
- Provide market intelligence on pricing trends, product availability, and shifting procurement needs
- Maintain a strong pipeline of potential deals by continuously monitoring inventory, production cycles, and buyer demand
Sales Representative
Eau Claire Distillery
Calgary, Canada
09.2023 - 09.2024
- Acted as a frontline brand ambassador, translating product knowledge into compelling sales conversations that increased conversion rates
- Cultivated customer relationships through proactive engagement, fostering repeat business and long-term brand loyalty
- Hosted guided spirit tastings, educating customers on product origins, production methods, and brand heritage to deliver premium brand experiences
- Led daily operational activities, including opening/closing procedures, transaction management, and financial reconciliation to enhance in-store performance and drive revenue growth
National Marketing Manager
Monster Energy
Calgary, Canada
07.2023 - 09.2023
- Lead the strategy, planning, and execution of national experiential marketing campaigns to increase brand awareness and consumer engagement
- Managed cross-country event activations and brand ambassador teams, ensuring consistent brand representation across all field marketing initiatives
- Developed partnerships with festivals, events, and key retail partners, creating high-impact consumer experiences that enhanced brand visibility
- Analyzed campaign performance and consumer insights to optimize future activations, driving effective strategies for maximizing ROI
- Collaborate with sales, brand, and external agency partners to align experiential programs with broader marketing and revenue objectives
Field Marketing Manager
BioSteel
Calgary, Canada
07.2023 - 09.2023
- Built and scaled high-performing field marketing team, recruiting, training, managing brand ambassadors across Southern Alberta to enhance local brand visibility
- Developed and executed a comprehensive experiential marketing pipeline, identifying strategic events and activations to drive brand awareness and consumer engagement
- Established national events calendar, coordinating logistics, staffing, partnerships to maintain consistent brand presence at high-impact events
- Implemented operational processes and performance standards for field teams, improving execution quality and reporting across activations
Regional Sales Representative
High River Brewing Co.
Calgary, Alberta
01.2023 - 05.2023
- Drove regional revenue growth by developing and managing key on-premise and off-premise accounts, exceeding sales targets through strategic relationship management and market expansion
- Secured new distribution opportunities across bars, restaurants, and retail partners, increasing brand visibility and market penetration within the territory
- Led regional brand activations, tastings, and promotional events that enhanced consumer engagement and increased sell-through at the account level
- Built and maintained strong partnerships with buyers, bar managers, and retail operators, positioning the brand as a preferred offering within a highly competitive craft beer market
Entertainment / Game Night Supervisor
Maple Leafs Sports
Toronto, Canada
10.2016 - 01.2022
- Directed the Toronto Raptors Interactive Squad during live NBA home games, coordinating talent and on-court activations to deliver high-energy fan engagement
- Executed large-scale in-arena corporate promotions and sponsor activations, engaging thousands of attendees during live broadcasts and game stoppages
- Managed and coached promotional talent for live arena segments, ensuring flawless timing and brand alignment for broadcast-ready execution
- Collaborated with game presentation and marketing teams to create immersive in-arena entertainment experiences that captivated fans
- Played a key role in enhancing the NBA’s premier fan experience through interactive crowd engagement, live promotions, and entertainment programming
Education
Media Management -
Centennial College
Toronto, ON, Canada06.2013
Television & Communications -
Mohawk College
Hamilton, ON, Canada06.2012
Skills
- Revenue strategy
- Transaction negotiation
- Team leadership
- Communication proficiency
- CRM aptitude
- Pipeline management
- Event marketing
- Client cultivation
- Brand and field marketing
- Experiential campaign planning
- Ambassador team leadership
- Activation delivery
Certification
- Ganjier Product Specialist
- PADI Certified Diver
- NCCP Level 1 Coach
Timeline
Wholesale Broker
Canadian Cannabis Exchange
05.2024 - Current
Sales Representative
Eau Claire Distillery
09.2023 - 09.2024
National Marketing Manager
Monster Energy
07.2023 - 09.2023
Field Marketing Manager
BioSteel
07.2023 - 09.2023
Regional Sales Representative
High River Brewing Co.
01.2023 - 05.2023
Entertainment / Game Night Supervisor
Maple Leafs Sports
10.2016 - 01.2022
Media Management -
Centennial College
Television & Communications -
Mohawk College