Summary
Overview
Work History
Education
Skills
Websites
Certification
LANGUAGES
Timeline
Community Service
Hobbies and Interests
Generic

Kendall O'Malley

Buellton

Summary

Business development professional with robust history of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Collaborative team player with strong focus on achieving results and adapting to dynamic business environments. Skilled in relationship building, market analysis, and project management.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Business Development Manager

Backroads
04.2024 - Current
  • After taking over the Virtuoso Account in 2024, I exceeded revenue goals by more than 100% YTD in 2025
  • Develop and execute strategies focused on driving revenue growth and engagement
  • Serve as the primary liaison for Backroads preferred global and regional partners (12 domestic states including California, Nevada, Arizona, and Texas)
  • Customize engagement strategies to fit the agency’s needs to attract and retain clientele
  • Lead strategic business planning sessions with agency owners and managers to establish marketing plans and benchmark long-term objectives
  • Oversee and manage annual global and regional partner marketing investments to ensure optimal return on investments
  • Collaborate with agency owners, directors, and managers to create compelling sales strategies

Agency Owner

Terra Nova
08.2017 - 04.2024
  • Specialized in creating unique, memorable, luxury travel experiences
  • Managed a small team to acquire and retain new clients
  • Designed advertisements and client outreach campaigns.
  • Developed strategies to encourage client referrals by implementing a unique touch-point schedule
  • Increased sales during the pandemic by focusing on safe travel options such as private jets and villas
  • Advanced partnerships with Destination Management Companies and other travel suppliers to gain referrals through professional contacts and strengthen relationships
  • Increased industry knowledge through site tours, webinars, and certifications

Leisure Sales Manager

Solage Calistoga
04.2012 - 03.2014
  • Built long-term business relationships with a foundation of trust and respect between an established property and travel advisors
  • Exceeded revenue goals by 300% through effective management and promotion of relationships with all leisure accounts to significantly exceed budgeted goals
  • Solicited and conducted property tours to display the property to its highest advantage
  • Participated in revenue strategy meetings and proactively worked with reservations, group sales, and marketing teams to capture the most business
  • Represented property in travel trade shows and industry sales calls to maximize exposure
  • Executed the yearly wholesale contracts and programs to increase visibility within the travel industry
  • Oversaw budget management for leisure programs, ensuring optimal allocation of resources to maximize profitability.
  • Drafted and maintained contracts for Domestic and International Wholesalers.
  • Ensured that all contractual updates and changes are communicated in a timely manner to appropriate departments.

Education

Certified Travel Associate - CTA

The Travel Institute
01.2019

Bachelor of Science - Hospitality & Tourism Management

Virginia Polytechnic Institute
01.2011

Skills

  • Hospitality Management
  • Account Development
  • Team Management, Mentoring, and Coaching
  • Project Planning
  • Resource Management
  • Client Retention
  • B2B & B2C Account Management
  • Team leadership
  • Business development and planning
  • Relationship building and management

Certification

Certified Travel Associate, CTA

The Travel Institute

2019


LANGUAGES

English (Native)
German (Studying)
Spanish (Studied)

Timeline

Business Development Manager

Backroads
04.2024 - Current

Agency Owner

Terra Nova
08.2017 - 04.2024

Leisure Sales Manager

Solage Calistoga
04.2012 - 03.2014

Bachelor of Science - Hospitality & Tourism Management

Virginia Polytechnic Institute

Certified Travel Associate - CTA

The Travel Institute

Community Service

Calistoga High School, Mentor, 2016, 2017, Mentored a high school student through navigating her final year at school. Assisted with college site visits, applications, and decisions.

Hobbies and Interests

Travel & Travel Writing, Networking, Reading, Equestrian Sports & Training, Travel Designing

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Kendall O'Malley