Kendall Armstrong
Calgary,Canada
Summary
Territory Sales Representative with a strong history at Superior Propane, achieving 182% of sales targets through effective strategic planning and client retention. Expertise in business development fosters high-value client relationships and drives significant results. Committed to mentoring and leading teams to enhance overall performance.
Overview
20
20
years of professional experience
Work History
Territory Sales Representative
Superior Propane
07.2017 - Current
- Successfully managing 4 major territories. Calgary, Southern Alberta, Central Alberta, and the Peace Region in Northern Alberta
- Major focus on power generation, and heating solutions helping customers transition from diesel to propane
- Work with major oil producers, and multiple oil & gas companies
- Signing customers to new contracts to help with our corporate retention strategy
- Strategic account maintenance with a consultative approach to customers
- Member of the Prestigious Presidents Club (182% to target)
- Current mentor to 3 TSRs with the company; I have taken a leadership role within my team for onboarding, training, and mentoring
- Generated detailed reports on sales performance against targets set by management.
- Identified new business opportunities by analyzing market trends and competitor activities.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
Senior Account Manager
Waste Management
11.2014 - 06.2017
- Consult with customers at an annual value of $15,000 - $100,000
- Major focus on retention of current customers. Had a re-sign rate of 93%
- Consult with customers on how to effectively manage waste and expenses in a tough economy
- Responsible of over 200 new customers at a value of approx. $12,000 monthly/customer
- Was the lead in the acquisition of a competitor in Northern Alberta. Signed over 100 customers to Waste Management
- Trained over 10 new Outside Account Executives in the sales process, CRM work, and the process of successful face to face selling
- Negotiated contracts with clients to ensure optimal pricing and terms of agreement.
Strategic Partner Advisor
School Improvement Network
01.2013 - 10.2014
- Responsible for selling into the Western Canada market
- Overseeing of the Canadian Market (Eastern Canada Advisor report)
- Selling professional development to educators to help all children become college and career ready
- Business development role. Started with a territory of 0 School districts. Grew market to 3 full districts
- 20 new School divisions
- Consult with “C” Level decision makers. Met with Superintendents, Principals, and Teachers
- Responsible for growing distribution throughout Calgary and Area
- Collaborated with internal teams to develop strategy for achieving desired outcomes from partnerships.
Sales Manager, Acquisition Team
Yellow Pages Group
05.2011 - 05.2013
- Directly generated new client business worth $1.3 million to the company in Calgary over a 7-month period and acquired 350 new customers to YPG in the same period
- Managed a team of 10 Account Managers and conducted daily ride-alongs
- The lead for the organization for business development in the southern Alberta region
- Extensive coaching and mentoring of my team to achieve targets
- Implemented sales strategies for customer acquisition and retention
- Specialized in online marketing with SEM and SEO solutions
- Worked with the Director of Sales to set annual budgets and targets
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Managed daily operations of sales department, including supervision of staff members.
Account Manager Outside Sales
Yellow Pages Group
05.2006 - 05.2011
- Awarded 2 President Circle Awards
- Won President Gold Circle Award for Top Account Manager in Alberta, 2011
- Worked with clients that spent between $12,000 - $60,000 per year
- Consistently over-achieved on targets set by the organization that were between 110%-125% of quota
- Responsible for $1.4 Million in annual revenue
- Transitioned clients from print advertising to online advertising
- Managed and penetrated customer base and identified and converted prospective customers
- Responsible for nurturing new business clients and consulting with them to build an advertising program that helped their business prosper
- Used a consultative approach with customers to generate the highest return on their investment as well as increase productivity.
- Helped clients rank on search engines using Google Ad words and Search Engine Optimization
- Used analytics to prove value of products to clients.
Interim Executive Director
Women in Need Society of Calgary
05.2005 - 05.2006
- Acted as Interim Executive Director at the request of the Board
- Liaised regularly with the Board during this time to ensure effective day-to-day operation of the organization
- Monitored budgets and organization spending
- Coordinated special events such as conferences or workshops designed to raise awareness about the organization's mission.
- Served as spokesperson at press conferences or interviews when needed.
Operations Manager
Women in Need Society of Calgary
05.2005 - 05.2006
- Managed the operational needs for five non-profit thrift stores located in each quadrant of Calgary including store maintenance
- Liaised with leaseholders on behalf of the organization
- Prepared annual store budgets with the Executive Director, Store Manager and Finance Coordinator
- Provided on-call support to the store managers for security concerns.
- Supervised three drivers, three swampers, and a dispatcher.
- Developed and implemented an organizational Health and Safety Program
- Reported and managed Workers Compensation Board Claims
- Initiated new supply ordering system for stores.
Education
Certificate of Non-Profit -
Mount Royal College
02.2006
Candidate for Bachelor of Science -
Mount Royal College
04.2003
Emergency Medical Technician -
Life-support International
05.1999
Emergency Medical Responder -
Professional Medical Associates
04.1998
Skills
- Strategic planning and retention
- Business development and client acquisition
- Award-winning performance
- Sales leadership and team turnaround
- Management of high-value clients
- Executive presentations and group facilitation
Volunteer Experience
- SIDS Calgary Society, 01/1996, Present, Various duties relating to different fund-raising activities with the Society
- Diabetes Association, 01/2000, Present, Canvassing for funds for the Association
- Bantam Mavericks Football Club, 01/2009, 12/2016, Head Coach for the Bantam Football Team
- St Francis High School, 01/2011, 12/2016, Coach High School Football Team
- Crescent Heights High School, 01/2022, Present, Coach High School Football Team
Timeline
Territory Sales Representative
Superior Propane
07.2017 - Current
Senior Account Manager
Waste Management
11.2014 - 06.2017
Strategic Partner Advisor
School Improvement Network
01.2013 - 10.2014
Sales Manager, Acquisition Team
Yellow Pages Group
05.2011 - 05.2013
Account Manager Outside Sales
Yellow Pages Group
05.2006 - 05.2011
Interim Executive Director
Women in Need Society of Calgary
05.2005 - 05.2006
Operations Manager
Women in Need Society of Calgary
05.2005 - 05.2006
Certificate of Non-Profit -
Mount Royal College
Candidate for Bachelor of Science -
Mount Royal College
Emergency Medical Technician -
Life-support International
Emergency Medical Responder -
Professional Medical Associates
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