Ken Dinh
Fredericton,NB
Summary
Results-oriented Marketing professional with expertise in executing data-driven marketing campaigns and creating impactful collateral across various channels. Proven ability to increase engagement, drive lead generation, and optimize marketing strategies for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Sam Outdoor Living
09.2024 - Current
- Created visual identity and brand guideline for the business.
- Increased website conversion rates by 20% through optimized product pages and SEO strategies.
- Developed marketing materials for print and digital channels.
- Drove a 15% increase in social media engagement by overseeing targeted PPC campaigns.
Product Marketing Coordinator
HotSpot/Arcadis
05.2023 - Current
- Designed and executed marketing materials to promote products.
- Planned and executed product launch strategies, coordinating with product teams.
- Improved email open rates in Q2 2024 by 25% through personalized content and strategic timing.
- Increased HotSpot's LinkedIn followers from less than 200 to over 1,000 in under a year.
- Executed a successful webinar, attracting over 100 live attendees and more than 200 registrants.
Digital Marketing Coordinator
Measurand/Terra Insights
05.2022 - 11.2022
- Administered social media accounts.
- Assisted with the design and production of promotional emails.
- Generated and published original content on all brands' websites.
- Reduced customer churn by 10% with targeted drip campaigns and email automation.
Creative Content Director
UNB BAUS
10.2021 - 05.2022
- Strengthened brand recognition by creating a cohesive visual identity and brand guideline for the BAUS.
- Increased 2022 BAUS Gala event attendance by 40% through social media campaigns.
- Monitored social media platforms for trends and feedback.
Email Marketing Specialist
64Hydro
01.2021 - 08.2021
- Created and monitored email marketing campaigns, including promotional and automated emails
- Achieved a 35% increase in email campaign revenue by implementing A/B testing.
- Reduced cart abandonment rates by 25% using targeted email follow-ups.
Content Marketing Intern
HighCommerce LLC.
07.2020 - 12.2020
- Generated 100+ new leads monthly through compelling social media content.
- Assisted in creating and managing Facebook and Google ad campaigns by providing text copy.
Search Engine Optimization Copywriter
Nhanh.vn
11.2018 - 04.2019
- Created and optimized content for SEO.
- Produced copy for websites, blogs, case studies, social media, and other materials.
- Enhanced website rankings for 10+ target keywords within six months.
Education
BBA - Marketing
University of New Brunswick
Fredericton, NB05-2023
BBA - Business Administration And Management
Foreign Trade University
Hanoi, Vietnam05-2020
Timeline
Marketing Specialist
Sam Outdoor Living
09.2024 - Current
Product Marketing Coordinator
HotSpot/Arcadis
05.2023 - Current
Digital Marketing Coordinator
Measurand/Terra Insights
05.2022 - 11.2022
Creative Content Director
UNB BAUS
10.2021 - 05.2022
Email Marketing Specialist
64Hydro
01.2021 - 08.2021
Content Marketing Intern
HighCommerce LLC.
07.2020 - 12.2020
Search Engine Optimization Copywriter
Nhanh.vn
11.2018 - 04.2019
BBA - Marketing
University of New Brunswick
BBA - Business Administration And Management
Foreign Trade University
Similar Profiles
Franca TacianiFranca Taciani
Senior Financial Services Manager at Forum Outdoor Living / Crema Outdoor North AmericaSenior Financial Services Manager at Forum Outdoor Living / Crema Outdoor North America
Dylan BergerDylan Berger
Lead Carpenter/Supervisor at Masterpiece Outdoor LivingLead Carpenter/Supervisor at Masterpiece Outdoor Living
Gabriela Vargas VasquezGabriela Vargas Vasquez
Lead Expeditor at Barrette Outdoor LivingLead Expeditor at Barrette Outdoor Living
Ruthie HartlenRuthie Hartlen
Psychology Intern & Office Assistant at Campagnoni ~ Hartlen & Associates, Inc.Psychology Intern & Office Assistant at Campagnoni ~ Hartlen & Associates, Inc.
Sakshi JoshiSakshi Joshi
Store Manager of Operations at Fuel UpStore Manager of Operations at Fuel Up