Ken Cohen

Salesforce | Toronto, ON
Account Executive, SMB | 10/2025 – Present

• Spearheading new business development within the SMB segment (1–300 employee count), consistently surpassing sales goals with exceptional performance.
• Achieved 327% of FY25 sales attainment, ranking among the highest-performing reps across the region.
• Promoted to Team Lead in FY26, mentoring peers and driving collaborative success across the sales team.
• Delivered 117% attainment in Q1 FY26 and 130% attainment in Q2 FY26, maintaining a track record of exceeding quarterly revenue targets.
• Partner with SMB clients to deliver tailored CRM and cloud solutions, ensuring alignment with business goals and long-term growth strategies.
• Recognized for entrepreneurial mindset, strong pipeline generation, and ability to close complex deals in competitive markets.

• Managed a robust portfolio of enterprise accounts, delivering outstanding results with $700K in sales revenue in 2023, leading as the top performer among all sales professionals in the company.
• Identified and cultivated new sales opportunities via strategic cold calling, social selling, and networking within the B2B tech sector, driving a 40% increase in the sales pipeline.
• Crafted and delivered compelling sales presentations customized to address client needs, resulting in an impressive 60% uptick in successful sales conversions.
• Engaged actively in trade shows and industry events to showcase products and services, yielding a significant 30% rise in brand awareness and lead generation for B2B clientele.

• Managed client accounts, overseeing the execution of marketing and sponsorship agreements.
• Negotiated contracts and agreements, ensuring favorable terms for both Luminosity and its clients.
• Collaborated with internal teams to develop customized marketing solutions that met client objectives.
• Monitored and reported on campaign performance, providing clients with actionable insights.
• Played a key role in securing new partnerships, contributing to the company’s growth and market presence.
• Started when company was valued at $20,000,000 watched it grow to $1,000,000,000

• Led strategic account management, fostering relationships with key clients and stakeholders.
• Developed and implemented targeted sales strategies.
• Worked with the Aquilini family (Owners of the Vancouver Canucks and Rogers Arena).
• Collaborated with cross functional teams to ensure the successful delivery of gaming projects on time and within budget.
• Created, distributed & managed media and communication strategies for all clients.
• Prepared and delivered sales presentations, effectively communicating the value proposition of Aquilini Game Co’s products and services.