Kelvin Huang
Toronto,ON
Summary
Goal-oriented analyst with 2+ years digital marketing experience, specialized in data analytics, KPI tracking and campaign optimization. Highly efficient communicator and decisive planner with excellent project, time and strategy management skills.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Kenvue(Johnson & Johnson)
01.2023 - Current
- Analyzed website data such as traffic, interactions, conversions with various tools (GA, GSC and Hotjar) provided actionable insights, boosted website engagement by 200%
- Created analytics dashboard using looker studio to evaluate brand websites engagement and SEO performance, share weekly report to business
- Led the Google Analytics A4 migration initiative,created the process flow, and troubleshoot issues during the implementation process
- Proactively examining website tagging using analytics debugger tools to make sure all interactions are tracked
Business Analyst Intern
Johnson & Johnson
05.2022 - 01.2023
- Own and lead Listerine 'Attack Plaque' campaign on consumer and professional website
- Built automation flow to collect requirements from business, saved project time by 25%
- Collaborated with cross functional teams to ensure all assets are Canadianized and AODA compliant
- Developed wireframe and page design with creative agencies and brand team to optimize UX/UI, refined scope to lower cost by 15%
- Coordinated the assets transfer with development team using JIRA platform, expedited projects by average 7 days per project.
Digital Marketing Intern
Trillium Sales Group
09.2021 - 01.2022
- Studied competitors' top rated/liked content and strengthened social media marketing strategy, gained 840 followers and 2000 reaches within two weeks
- Created appealing social content by editing images and videos using Canva and iMovie, generated 200 likes and 500 views
- Using Hotjar and Dragdropr to improve UX/UI boosted website traffic by 10%
- Enhanced ranking in Google searches through Google Ads keyword research, created blogs and page content with targeted keywords
Education
BBA - Marketing Management
University of Toronto
Scarborough, ON08.2024
Skills
- Google Analytics
- Strategic Planning
- KPIs Identification
- SEO Strategies
- User Intent Profiling
- Search Engine Marketing
- Online Media Campaigns
- Keyword Optimization
- KPI Tracking
- Campaign Management
- Customer Targeting
- Data Analytics
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Certification
- Google Analytics for beginners
- Advance Google Analytics
- Google Analytics for power users
- Introduction to Data Studio
- Google Tag Manager fundamental
Timeline
Digital Marketing Analyst
Kenvue(Johnson & Johnson)
01.2023 - Current
Business Analyst Intern
Johnson & Johnson
05.2022 - 01.2023
Digital Marketing Intern
Trillium Sales Group
09.2021 - 01.2022
BBA - Marketing Management
University of Toronto
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