Kelsey Wood
Creative & Strategy Coordinator
San Jose
Summary
Social media marketing professional with strong background in creating compelling digital campaigns. Proven ability to adapt to dynamic environments while maintaining collaborative approach. Focused on driving engagement and achieving measurable results through innovative strategies.
Overview
2
2
years of professional experience
2026
2026
years of post-secondary education
Work History
Marketing Intern
NBC Sports Bay Area & California
09.2023 - Current
- Supports marketing department with development and execution of owned, earned and paid media, contributing to an increase in brand visibility and audience engagement
- Assists creative and on-air promotion department by auditing game footage and cataloging videos and clips to optimize content accessibility and streamline creative processes
- Prepares marketing campaign recap reports including metrics to analyze campaign performance and make optimization recommendations
Event Coordinator
Sharks Sports & Entertainment
06.2023 - 06.2024
- Acted as the line of communication between tour production team and in-house staff, ensuring seamless coordination and execution of events
- Documented event notes and updates files for SAP Center management, ensuring easy access to event data for booking future shows and events
- Executed set-up and take-down required tasks for events, dressing rooms, and sports games with attendance of up to 17,000 fans
Social Media Student Assistant
San Jose State Athletics
06.2023 - 12.2023
- Manages football team social media platforms and engages with fans and followers to promote brand awareness and increase social media presence
- Develops content for team social media platforms including Instagram, Facebook, Twitter, TikTok, etc., resulting in a 6% increase in social media following
- Assists creative media directors with graphic design content using Photoshop and Illustrator to ensure the team's brand image is cohesive and visually appealing
Stadium Operations Intern
Fresno Grizzlies
01.2023 - 05.2023
- Supported director of operations in execution of daily ballpark operations such as payroll, scheduling, and other various administrative tasks to ensure seamless operations
- Handled ordering, receiving, and managing inventory for team store merchandise to reduce inventory discrepancies and ensure smooth team-store operations
- Coordinated merchandise photoshoots and developed content for team store social media, increasing online visibility and sales
Education
Bachelor of Science - Business Administration, Hospitality, Tourism, and Event Management
San Jose State University
San Jose, CASkills
- Microsoft Suite
- Adobe Photoshop
- Bay Area sports knowledge
- Social media strategy
- Campaign management
- Community engagement
- Media planning and buying
- Analytics reporting
Timeline
Marketing Intern
NBC Sports Bay Area & California
09.2023 - Current
Event Coordinator
Sharks Sports & Entertainment
06.2023 - 06.2024
Social Media Student Assistant
San Jose State Athletics
06.2023 - 12.2023
Stadium Operations Intern
Fresno Grizzlies
01.2023 - 05.2023
Bachelor of Science - Business Administration, Hospitality, Tourism, and Event Management
San Jose State University
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