Microsoft Office Suite
Kelsey Wokke
Marketing Communications Professional
New Westminster,BC
Summary
Innovative Marketing leader with five+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Campaign Manager
PenderFund Capital Management
Vancouver , B.C.
2022.06 - Current
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business for PenderFund's sales channels, including Venture Capital, Retail Sales and Private/ High Net Worth clients
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Compile regular reports of campaign performance and results
- Develop strategic plans for communicating the brand message with internal and external stakeholders
- Led the integration of project management software Monday.com into the marketing team and the business, and onboarded fellow employees
Marketing Associate
PenderFund Capital Management
Vancouver , B.C.
2020.06 - 2022.05
- Digital media campaign management for Twitter, Instagram and LinkedIn
- Increased podcast downloads by 242% through paid campaigns and targeted ads
- Managed analytics dashboard for all digital channels, including preparing monthly reports
- Copywriting and designing collateral for events, products and brand launches
Marketing Coordinator
PenderFund Capital Management
Vancouver , B.C.
2019.05 - 2020.06
- Generated and managed content for digital platforms including Twitter, Instagram, LinkedIn, YouTube, Facebook and Mailchimp newsletters
- Recorded, produced and published 6 podcasts/ quarter
- Managed the website backend and optimized for PPC campaigns
Marketing Communications Specialist
MDA Corporation
Richmond , BC
2017.12 - 2019.04
- Manage the execution of multiple marketing campaigns simultaneously
- Generated and managed content for digital platforms including Twitter, LinkedIn, Facebook and blog hosted on Craft CMS
- Doubled Twitter following in one year organically
- Researched and wrote content for marketing materials, trade news releases and events
- Developed product specific digital, print and trade show campaigns
Service Advisor
British Columbia Automobile Association, BCAA
Burnaby , BC
2015.10 - 2017.12
- Created content for BCAA's website and e-Letter
- Expertly sold travel and auto insurance policy options and membership products to over fifty customers daily in a call center environment
- Achieved a 94% Member Experience score based on customer satisfaction, 2% above the organization’s target
Membership Sales Associate
British Columbia Automobile Association, BCAA
Burnaby , BC
2012.05 - 2015.01
- Reviewed product options to over seventy customers daily to find the best fit for them while exceeding or meeting targets by upselling products
- Mediated and resolved member complaints by actively listening to provide solutions
Education
BBA - Marketing
Capilano University School of Business
North Vancouver, BC 2013.09 - 2016.12
Skills
Copywritingundefined
Accomplishments
- Mentor - Capilano University Marketing Association, North Vancouver, BC | Jun 2016 – present
- Mentor current CAPUMA president by attending meetings and providing insights and advice to assist in event planning, team management, and achieving goals
- Developing strategy that effectively utilizes team strengths for the American Marketing Association International Collegiate Conference competitions
- President - Capilano University Marketing Association, North Vancouver, BC | May 2015 – May 2016
- Developed and outlined goals in the association’s Chapter Plan and Annual Report - Effectively managed a budget of $4,000 to ensure funds were allocated to chapter events -
- Successfully coached and supported 11 direct reports to grow their event and stakeholder management skills and achieve our annual goals
- Organized and led weekly meetings to discuss chapter operations and goals - Planned and executed student-oriented marketing events
- Director of Digital Media - Capilano University Marketing Association, North Vancouver, BC | Nov 2013 – May 2015
- Managed and developed content for the association’s website, Facebook, Twitter, LinkedIn and Instagram; scheduled content using Hootsuite
- Grew Instagram following by 40% within two semesters
Software
Google Workspace
Interests
Traveling
Journaling
Reading fiction novels
Timeline
Marketing Campaign Manager
PenderFund Capital Management
2022.06 - Current
Marketing Associate
PenderFund Capital Management
2020.06 - 2022.05
Marketing Coordinator
PenderFund Capital Management
2019.05 - 2020.06
Marketing Communications Specialist
MDA Corporation
2017.12 - 2019.04
Service Advisor
British Columbia Automobile Association, BCAA
2015.10 - 2017.12
BBA - Marketing
Capilano University School of Business
2013.09 - 2016.12
Membership Sales Associate
British Columbia Automobile Association, BCAA
2012.05 - 2015.01
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