Kelsey Parnell
Calgary,Canada
Summary
Recreation professional with over 7 years of diverse managerial experience offering an energetic, solutions–driven, and team–orientated leadership style. Experience in Municipal management and private sector process, my skillset supports business–driven models to achieve operational and strategic goals.
Overview
15
15
years of professional experience
Work History
Manager of Entertainment, Marketing & Sport
Century Sports
09.2019 - Current
- Manage the Entertainment, Marketing & Sports Department.
- Oversee and supervise 30–35 team members.
- Oversee all ‘amusement solutions’ such as recreational activities like bowling, game-play, and more.
- Manage all company financials, oversee weekly and monthly reporting of income statements, KPI’S, P & L’S, Gratuities and Tips.
- Oversee budget development of $12 million including Capital Projects in support of Entertainment & Marketing.
- Manage and facilitate all corporate events. Coordinate with all departments for seamless delivery of 300–500 events per year.
- Serve as liaison between internal & external stakeholders, providing expertise to support sports clubs, leagues, schools, tournaments, marketing programs, corporate events, team retreats, and operations.
- Develop and implement operational policies, procedures, work plans, strategic projects, improvements of health and safety protocols, and completing major projects on schedule and within budget.
- Plan and manage Q&M activities. Advise and negotiate the necessary needs.
- Oversee, train and assist with new sports bar staff while complying with Food & Safety regulations.
- Liaise with Food & Beverage Manager to forecast, plan, source, and order food supplies for the kitchen, as well as beverages to stock the bar and fridges.
- Experience coordinating a 10.2 million buy out.
Fundraising & Grant Consultant (Remote–Part Time)
Thunderbird Park LTD
01.2021 - Current
- Prepare grant applications, proposals, correspondences and other documents for new and existing funders.
- Monitor and track submitted, pending and on-going proposals.
- Assist in developing annual reports, news letters, and brochures.
- Write compelling, effective and well–written grant proposals.
- Interact with funding organizations regarding status of grant applications.
- Build positive relationship with existing and potential funding sources.
- Maintain complete records of past and current proposals.
- Oversee budget development of $200,000 to build the Legacy Foundation.
- Contact outside consultants for grant writing if needed.
- Search potential funding organizations and identify possible grant opportunities.
- Work with grant team to complete assigned tasks within the deadlines.
- Organize regular grant meetings to discuss about updates, issues and recommendations.
Aquatic Operations Manager
Repsol Sport Centre
03.2017 - 11.2019
- Lead, coach and mentor 90–110 aquatic staff, developing and implementing areas for growth and development.
- Hire and manage staff. Complete probationary and annual reviews including goal setting and development plans.
- Develop and manage the annual aquatic budget of $1.5 million. Responsible for the implementation of additional capital projects in support of Aquatics programming.
- Plan and manage 65 provincial and national sporting events, encompassing all event coverage, monthly scheduling and daily operational challenges.
- Develop and implement operational policies, procedures, work plans, and strategic projects, improvement of health and safety protocols, and completing major projects on schedule and within budget.
- Develop proposals, grant applications, funding requests, and annual reporting to the Board of Directors. Experience developing a $140 million “Legacy Project” as well.
- Plan and manage maintenance and operations of the aquatics department, aquatic facility mechanics, and advise and negotiate with CEO and executives regarding the necessary needs of the facility.
- Liaise with Fitness Manager, Child & Youth Manager, and Aquatic Program Manager when necessary, diversifying into different departments to gain expertise.
Customer Service Director
Deliveroad
03.2017 - 11.2019
- Direct and assist 5 Executives Managers, developing and driving customer service sales, providing leadership and direction towards short and long-term goals.
- Execute and maintain marketing strategies, gathering and analyzing information regarding key account strategies, product applications, customer needs and trends, market activity, changes in customer behaviors, growth opportunities and competitor actions to support the development of the go-to transportation goals.
- Oversee the customer service budget to 1.7 million, providing the short and long term goals within the Executive team for project budget advancement.
- Develop a global sales forecast, by communicating with the CEO on an ongoing basis.
- Generate ideas from sales channels and customers, providing new business development opportunities, presenting ideas for internal evaluations.
- Support the needs of the local customer service organization by enabling the local managing director to establish daily service priorities, providing personnel with internal finance functions, CEO and CFO, to develop timely accurate P & L reporting tools.
- Prepare and manage client relationships, using Google Suite and Salesforce.
Assistant Aquatic Supervisor
University of Alberta
02.2016 - 04.2017
- Train aquatics team by modelling best practices in facility management, business operations, providing monthly feedback to lifeguards, and instructors.
- Hire and supervise 20–25 lifeguards and instructors.
- Create, monitor, schedule, manage, and implement aquatics programming, managing pool programming space, assigning instructors to designated areas, ensuring appropriate spacing of programming within the pool area, and maintaining appropriate instructor to student ratios.
- Management of daily operations regarding aquatic and safety programs and services by instructing aquatic programs, performing lifeguard duties, rental contracts, sponsorship grants, and creating policy and procedures for the Aquatics Departments.
- Develop and promote strategies and proposals for superior public relations and customer service.
Aquatic Coordinator
Municipality of Whitecourt
09.2014 - 02.2015
General Manager
PPL Aquatic Fitness & Spa Group
01.2013 - 01.2014
Assistant Recreation & Event Coordinator/ Residence Advisor
Fanshawe College
12.2012 - 03.2014
Lifeguard/ Swim Instructor/ Personal Trainer/ Camp Counsellor
Century Gardens Recreation Centre
06.2010 - 06.2013
Education
Bachelors - Recreation Management
Langara College
Vancouver, BC01.2022
Diploma - Recreation & Leisure
Fanshawe College
London, ON06.2014
Emotional Intelligence Course
Chinook Learning Centre
Calgary, AB08.2018
Composition Course
Thompson University
Kamloops, BCProfessional Communication Course
Ryerson University
Toronto, ONCertificate in Incident Investigation
Alberta Municipal Health and Safety Association
Skills
- Team Management & Supervision
- Conflict Management, Resolution & Negotiation
- Leadership & Communications
- Facility Management
- Strategic Planning
- Budget & Financial Planning
- Community Development
- Project Management
- Customer Service & Public Relations
- First Aid Certified, CPR C AED
Timeline
Fundraising & Grant Consultant (Remote–Part Time)
Thunderbird Park LTD
01.2021 - Current
Manager of Entertainment, Marketing & Sport
Century Sports
09.2019 - Current
Aquatic Operations Manager
Repsol Sport Centre
03.2017 - 11.2019
Customer Service Director
Deliveroad
03.2017 - 11.2019
Assistant Aquatic Supervisor
University of Alberta
02.2016 - 04.2017
Aquatic Coordinator
Municipality of Whitecourt
09.2014 - 02.2015
General Manager
PPL Aquatic Fitness & Spa Group
01.2013 - 01.2014
Assistant Recreation & Event Coordinator/ Residence Advisor
Fanshawe College
12.2012 - 03.2014
Lifeguard/ Swim Instructor/ Personal Trainer/ Camp Counsellor
Century Gardens Recreation Centre
06.2010 - 06.2013
Bachelors - Recreation Management
Langara College
Diploma - Recreation & Leisure
Fanshawe College
Emotional Intelligence Course
Chinook Learning Centre
Composition Course
Thompson University
Professional Communication Course
Ryerson University
Certificate in Incident Investigation
Alberta Municipal Health and Safety Association
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