Kelsey Munro
Gatineau,Quebec
Summary
Ambitious community engagement professional with 8+ years' experience organizing complex fundraising events, specializing in volunteer stewardship and program development.
Skilled in communication and marketing strategies and cultivating stakeholder relationships.
Overview
6
6
years of professional experience
Work History
Signature Programs Specialist
Canadian Cancer Society - CIBC Run for the Cure
Ottawa, Ontario
11.2023 - Current
- Managing a portfolio of $900,000 as the primary staff liaison for 5 Run for the Cure events in Ontario and Alberta.
- Leading 60+ committee volunteers by providing guidance and coaching regarding event management, stakeholder relationships and community engagement initiatives.
- Implement effective strategies to attract and maintain highly skilled volunteers, emphasizing long-term planning for program growth. Executing effective strategies for developing and nurturing volunteer connections.
- Cultivating strong relationships with community stakeholders, leveraging their resources to enhance event experiences through in-kind contributions.
- Increasing engagement and visibility by establishing and managing relationships with high-influence stakeholders.
- Oversee planning and execution of events, ensuring adherence to program minimum standards, organization's values, and enhancement of participant experience.
- Develop and execute strategies to achieve program goals and objectives, while ensuring annual participant and revenue targets are met for each event.
- Implementing nationwide donor stewardship and retention call campaigns through cross-functional collaboration. Conducted script reviews, provided coaching to recorders, and strategically managed target audiences during each calling phase.
- Creation of thorough and inclusive training content to educate staff, volunteers, and partners across the country.
- Maintaining accurate and up-to-date relationship data for volunteers and key stakeholders in Salesforce.
- Utilize Luminate Online to generate weekly participant and revenue reports, enabling data analysis and metric tracking.
Lead Prospect Researcher and Fundraising Assistant
SOS Children's Villages Canada
Ottawa
04.2023 - 08.2023
- Regularly performed research to uncover potential major, corporate, and foundation donors
- Enhanced the efficiency of prospect management systems, with a particular emphasis on RENXT.
- Implementation and promotion of Peer-to-Peer digital fundraising platforms, (Team Raiser)
- Developed high-quality and well-written profiles for individuals, corporations, businesses, foundations, and other organizations.
- Maintained accurate and up-to-date records of constituents while managing donor data
- Prepared and briefed fundraisers to enhance their cultivation or solicitation activities with prospects.
- Oversaw team portfolios to ensure smooth management of the leadership giving movement, including handling qualified and disqualified leads, database updates, and communication streams.
Underrepresented Groups Coordinator and Project Administrator
EllisDon Construction
Gatineau
04.2022 - 04.2023
- Oversaw project office including procuring equipment, updating project management tracking systems, and maintaining regular contact with subcontractors, vendors, and other project stakeholders.
- Organized and facilitated community engagement events, fundraising initiatives, and team-building activities.
- Created comprehensive documentation for critical stakeholders and internal teams.
- Analyzed and tracked project data to ensure compliance with contractual requirements for representation of underrepresented groups and communities.
- Oversaw the management and backup of all corporate credit cards. Identified inefficiencies in outdated credit card coding processes and developed a new method, resulting in improved proficiency and practicality.
- Developed and managed new hire onboarding process, maintaining accurate records and documentation for a seamless start.
Customer Service Specialist
The Snowsuit Fund
Ottawa
09.2019 - 03.2022
- Analyzed tax forms, social assistance paperwork, and immigration documents to assess client intake requirements.
- Successfully organized client schedules for initial visits, follow-up appointments, and troubleshooting sessions.
- Managed training and development of new staff and volunteers.
Customer Service Representative
Facilis Group
Ottawa
12.2019 - 03.2020
- Updated company documents and managed websites to edit and maintain live information on products, sales, promotions, and campaigns
- Consistently communicated with supplier representatives to develop effective strategies for public outreach, media relations, marketing, and social media
- Assisted suppliers and distributors in boosting sales through social media marketing campaigns.
Ottawa & National Relay for Life Program Internship
Canadian Cancer Society
Ottawa
03.2018 - 06.2018
Education
Recreation and Leisure Diploma -
Algonquin College
OttawaSkills
- Donor cultivation and stewardship
- Fundraising event planning and execution
- Online fundraising and digital marketing
- Fundraising strategy development and implementation
- Team management and volunteer coordination
- Budgeting and financial reporting
- Persuasive communication and presentation skills
- Data analysis and donor segmentation
- Social media engagement and promotion
- Program development, evaluation and implementation
- Proficiency with Raisers Edge, Luminate Online and Salesforce
Languages
- Fluent in English
- C2 in French
- Learning Spanish (A)
Awards
- Duke of Edinburgh Award - Bronze and Silver.
- Queens Venturer Award
- The Canada Cord
Languages
English
Native/ Bilingual
French
Professional
Spanish
Elementary
References
References available upon request.
Timeline
Signature Programs Specialist
Canadian Cancer Society - CIBC Run for the Cure
11.2023 - Current
Lead Prospect Researcher and Fundraising Assistant
SOS Children's Villages Canada
04.2023 - 08.2023
Underrepresented Groups Coordinator and Project Administrator
EllisDon Construction
04.2022 - 04.2023
Customer Service Representative
Facilis Group
12.2019 - 03.2020
Customer Service Specialist
The Snowsuit Fund
09.2019 - 03.2022
Ottawa & National Relay for Life Program Internship
Canadian Cancer Society
03.2018 - 06.2018
Recreation and Leisure Diploma -
Algonquin College
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