Overview
Work History
Education
Timeline
Generic

Kelsey Kennedy

Redlands

Overview

11
11
years of professional experience

Work History

Account Coordinator

BOOM Ventures
06.2023 - Current
  • Serve as the primary client contact for high-impact experiential marketing campaigns and brand activations.
  • Lead communication across internal teams including creative, production, and logistics to ensure seamless campaign execution.
  • Manage timelines, budgets, and deliverables across multiple national campaigns.
  • Support new business development through pitch decks, proposal strategy, and competitive research.
  • Collaborate with vendors and external partners to ensure top-tier execution and quality.

Program Coordinator

Havas Formula
09.2021 - 05.2023
  • Oversea the logistics, coordination and communication of national event programs.
  • Create agenda and lead weekly client calls to relay key pre and post event information.
  • Analyze key learnings from events and create weekly recap reports to showcase to clients.
  • Supervise onsite event staff members, which includes field managers, brand ambassadors, and various other vendors, to ensure event runs smoothly.
  • Create and manage budgets by estimating event production costs and approving all required expenses.
  • Serve as a liaison across internal departments such as accounting, recruitment, and creative for any event specific needs.
  • Account: Beam Suntory Incorporated- Jim Beam, Makers Mark, Hornitos, Courvoisier, House of Suntory

Venue Manager

Casa De Lago Events
08.2021 - 09.2021
  • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
  • Coordinated with over 100 florists, photographers, videographers, musicians, officiants and ceremony participants each month during rehearsals and pre-ceremony, ceremony and reception events.
  • Coordinated 20 events throughout 5 banquet spaces each month, including weddings, reunions and corporate meetings.

Event Staff Member

JM Event Planning And Production
03.2021 - 08.2021
  • Coordinate schedules and timelines for all events.
  • Perform post-event tasks such as breaking down areas, removing trash and cleaning facilities.
  • Assist in event set-up according to instructions, guaranteeing readiness within strict schedules.

Freelance Event Coordinator

Agency EA
06.2017 - 09.2017
  • Supported senior leadership with activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Coordinated event logistics and operations, including vendor services, volunteers, schedules and timelines for all events.
  • Contributed to all event set-up, tear down and follow-up processes.

Senior Account Manager

POPSUGAR
02.2016 - 06.2016
  • Created & strategized campaigns in partnership with Account Executives and Production teams to develop new business pitches or to grow existing client base.
  • Worked alongside Production and Sales teams to effectively develop/communicate marketing strategies and
    creative standards to clients.
  • Monitor industry trends, competitive landscape, social media, and device landscape to inform all existing.
    materials and/or inspire the development of new sales materials and experiences.

Associate Media Planner

DigitasLBi
01.2015 - 01.2016
  • Simultaneously managed multiple cross-agency timelines with creative team, digital team, media team and ops team, to ensure budgets and deadlines are met for campaign launch.
  • Researched information during the media buying and strategy stage to deliver successful campaigns that meet the client's goals.
  • Managed Requests for Proposal and assume full responsibility for execution of approved media buys ranging from $50K-$10MM.
  • Accounts: Sprint, Taco Bell, TransUnion and Motorola

Client Services Coordinator

Pandora Radio,
03.2014 - 12.2014
  • Assisted the West Coast region Headquarters client service team, including National Sales, Media Planning and Campaign Management.
  • Assisted in the preparation of media proposals and media plans for campaigns ranging from $10K-$10MM.
  • Educated clients on account services and resolved client inquiries regarding statement information and account balances.

Education

Bachelor of Arts - Communication Studies

California State University, Chico
Chico, CA
2013

Timeline

Account Coordinator

BOOM Ventures
06.2023 - Current

Program Coordinator

Havas Formula
09.2021 - 05.2023

Venue Manager

Casa De Lago Events
08.2021 - 09.2021

Event Staff Member

JM Event Planning And Production
03.2021 - 08.2021

Freelance Event Coordinator

Agency EA
06.2017 - 09.2017

Senior Account Manager

POPSUGAR
02.2016 - 06.2016

Associate Media Planner

DigitasLBi
01.2015 - 01.2016

Client Services Coordinator

Pandora Radio,
03.2014 - 12.2014

Bachelor of Arts - Communication Studies

California State University, Chico
Kelsey Kennedy