Serve as the primary client contact for high-impact experiential marketing campaigns and brand activations.
Lead communication across internal teams including creative, production, and logistics to ensure seamless campaign execution.
Manage timelines, budgets, and deliverables across multiple national campaigns.
Support new business development through pitch decks, proposal strategy, and competitive research.
Collaborate with vendors and external partners to ensure top-tier execution and quality.
Program Coordinator
Havas Formula
09.2021 - 05.2023
Oversea the logistics, coordination and communication of national event programs.
Create agenda and lead weekly client calls to relay key pre and post event information.
Analyze key learnings from events and create weekly recap reports to showcase to clients.
Supervise onsite event staff members, which includes field managers, brand ambassadors, and various other vendors, to ensure event runs smoothly.
Create and manage budgets by estimating event production costs and approving all required expenses.
Serve as a liaison across internal departments such as accounting, recruitment, and creative for any event specific needs.
Account: Beam Suntory Incorporated- Jim Beam, Makers Mark, Hornitos, Courvoisier, House of Suntory
Venue Manager
Casa De Lago Events
08.2021 - 09.2021
Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
Coordinated with over 100 florists, photographers, videographers, musicians, officiants and ceremony participants each month during rehearsals and pre-ceremony, ceremony and reception events.
Coordinated 20 events throughout 5 banquet spaces each month, including weddings, reunions and corporate meetings.
Event Staff Member
JM Event Planning And Production
03.2021 - 08.2021
Coordinate schedules and timelines for all events.
Perform post-event tasks such as breaking down areas, removing trash and cleaning facilities.
Assist in event set-up according to instructions, guaranteeing readiness within strict schedules.
Freelance Event Coordinator
Agency EA
06.2017 - 09.2017
Supported senior leadership with activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
Coordinated event logistics and operations, including vendor services, volunteers, schedules and timelines for all events.
Contributed to all event set-up, tear down and follow-up processes.
Senior Account Manager
POPSUGAR
02.2016 - 06.2016
Created & strategized campaigns in partnership with Account Executives and Production teams to develop new business pitches or to grow existing client base.
Worked alongside Production and Sales teams to effectively develop/communicate marketing strategies and
creative standards to clients.
Monitor industry trends, competitive landscape, social media, and device landscape to inform all existing.
materials and/or inspire the development of new sales materials and experiences.
Associate Media Planner
DigitasLBi
01.2015 - 01.2016
Simultaneously managed multiple cross-agency timelines with creative team, digital team, media team and ops team, to ensure budgets and deadlines are met for campaign launch.
Researched information during the media buying and strategy stage to deliver successful campaigns that meet the client's goals.
Managed Requests for Proposal and assume full responsibility for execution of approved media buys ranging from $50K-$10MM.
Accounts: Sprint, Taco Bell, TransUnion and Motorola
Client Services Coordinator
Pandora Radio,
03.2014 - 12.2014
Assisted the West Coast region Headquarters client service team, including National Sales, Media Planning and Campaign Management.
Assisted in the preparation of media proposals and media plans for campaigns ranging from $10K-$10MM.
Educated clients on account services and resolved client inquiries regarding statement information and account balances.