Kelsey Gerynowicz
Digital Marketing Associate
Huntsville
Summary
With a love for creating and an eye for design, I have quickly accelerated through my career. My goal is to bring to life what matters most through visually stimulating and engaging content in order to drive brand objectives. Being described as driven, motivated and passionate, I am the perfect mix to be successful within your team.
Overview
5
5
years of professional experience
9
9
years of post-secondary education
Work History
Marketing Manager
Obsidian Group Inc.
2023.07 - 2023.11
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and launched a website for a new hotel brand acquired by the company.
Digital Marketing Lead
TRT Contracting
2021.12 - 2023.11
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Optimized social media channels and web pages to improve SEO and usability.
- Wrote engaging and successful marketing, advertising and website copy.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
Digital Marketing Associate
MRKT360
2022.11 - 2023.08
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Managed search engine marketing budgets and tracked campaign performance.
- Optimized website content and images to improve search engine rankings.
Marketing Coordinator
OPM Sales
2022.03 - 2022.06
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created customized marketing materials to increase product awareness.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Managed social media accounts, generating interest for existing and upcoming product or service releases.
Digital Media and Marketing Assistant
Sparkling Hill Resort
2021.01 - 2021.04
- Created unique and engaging content for range of social media platforms including FaceBook, Instagram, TikTok and Twitter; increased engagement on platforms by 130% after implementing social media strategy.
- Wrote and created impactful copy for the brands social and email campaigns and was responsible for monthly blog content.
- Ran paid social media campaigns through Facebook Ads Manager and generated a 30% return on ad spend.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
Sales & Marketing Associate
Bunge Limited
2019.04 - 2019.12
- Organized delivery of products to over 25 clients, whilst coordinating loading times with production; increasing my attention-to-detail and ability to multi-task to provide an excellent customer experience.
- Analyzed key market trends to direct and optimize marketing efforts, allowing me to deliver top-notch programs by anticipating and meeting client needs.
- Engaged with customers to effectively build rapport and lasting relationships, whilst providing thorough support and guidance.
- Trained and developed sales team associates in marketing CRM software - Salesforce.
Education
Bachelor of Commerce - Marketing Management (Co-op)
University Of Guelph
Guelph, ON 2017.09 - 2022.06
High School Diploma -
Oakville Trafalgar High School
Oakville, ON 2013.09 - 2017.06
Skills
Experienced in Paid Social Advertising (Facebook, Google, Instagram)
Timeline
Marketing Manager
Obsidian Group Inc.
2023.07 - 2023.11
Digital Marketing Associate
MRKT360
2022.11 - 2023.08
Marketing Coordinator
OPM Sales
2022.03 - 2022.06
Digital Marketing Lead
TRT Contracting
2021.12 - 2023.11
Digital Media and Marketing Assistant
Sparkling Hill Resort
2021.01 - 2021.04
Sales & Marketing Associate
Bunge Limited
2019.04 - 2019.12
Bachelor of Commerce - Marketing Management (Co-op)
University Of Guelph
2017.09 - 2022.06
High School Diploma -
Oakville Trafalgar High School
2013.09 - 2017.06
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