Summary
Overview
Work History
Skills
Timeline
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Kelsey Ell

Vancouver,BC

Summary

Dynamic and results-oriented sales professional with a proven track record of exceeding sales targets and building strong client relationships. Seeking a challenging sales position where I can utilize my exceptional communication skills, strategic thinking, and passion for driving revenue growth to contribute to the success of a dynamic organization.

Overview

19
19
years of professional experience

Work History

Founder, Head of Sales

KE Direct
01.2018 - Current
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
  • Created personalized experiences for each customer to foster loyalty and increase customer lifetime value.
  • Responsible for outbound and inbound sales growth, achieving $40k/mo in sales from $0.
  • Established and led a client relationship referral system resulting in a 35% increase in sales.
  • Implemented strategies to enhance upselling and cross-selling opportunities, contributing to revenue growth.
  • Managed workflow coordination and high-volume dining operations, ensuring excellent service delivery.

GM

After Dark Hospitality
01.2022 - 12.2023
  • Oversaw all aspects of operations at Mansion Nightclub, managing finances, client engagement, and business development.
  • Maintained financial accuracy and implemented effective cash handling procedures.
  • Developed detailed financial plans and budgets, optimizing resource allocation.
  • Engaged with VIP clientele, coordinated promotions, and fostered new business relationships.
  • Managed bookings and event planning, resulting in record sales and successful events.
  • Participated in industry events and conferences to stay updated on trends and expand professional network.

Assistant Manager

Islands Cafe
01.2021 - 02.2022
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Created employee schedules to align coverage with forecasted demands, optimizing operational efficiency.
  • Elevated customer loyalty by resolving customer issues with strong communication abilities.
  • Reviewed sales and gross profit reports to assess company efficiency and identify areas for improvement.

Personal Assistant

NDA
01.2017 - 01.2020
  • Acted as the first point of contact, managing phone calls, emails, and social media communications.
  • Coordinated schedules, travel arrangements, appointments, and various tasks for clients.
  • Demonstrated strong multitasking abilities and handled unexpected situations efficiently.
  • Managed household tasks, including cleaning and maintaining family calendars, and ran errands as needed.

Sales Manager

Aritzia
10.2015 - 02.2017
  • Maximized sales by ensuring sales associates had proper training and understanding of customer trends.
  • Utilized a KPI-driven sales approach to align team efforts and achieve sales targets consistently.
  • Built infrastructure for future growth by improving communication channels and representing brand values.
  • Developed key relationships with high-value clients, resulting in higher annual sales per client.

Concierge/GC Manager

Cactus Club Cafe
03.2013 - 10.2015
  • Ranked number 2 store for sales in Canada during tenure as Gift Card Manager.
  • Provided exceptional guest experiences and resolved issues with a solution-oriented approach.
  • Trained and supervised host team, ensuring high standards of service delivery.
  • Managed inventory assessment and ordering of supplies, collaborating closely with the GM.

Operations Manager

Dinotown
05.2005 - 10.2014
  • Delivered exceptional service for up to 2,500 guests daily, ensuring all customer expectations were met.
  • Managed cash responsibilities and maintained integrity in all operations.
  • Demonstrated composure and adaptability in handling various challenges, including weather-related fluctuations in operations.
  • Led a team of 65 in creating memorable experiences for guests while reducing operating costs.

Educator

Lululemon
10.2012 - 05.2013
  • Provided world-class education and guest experiences on product, culture, and community.
  • Communicated product features, benefits, and usage to guests effectively.
  • Demonstrated company culture and values to create a positive in-store environment.

Assistant Manager

Starbucks
09.2011 - 03.2013
  • Assisted store manager in executing store operations during scheduled shifts.
  • Maintained store standards and provided legendary customer service.
  • Assisted in new partner training and provided coaching and feedback to team members.
  • Organized opening and closing duties and ensured compliance with operational policies and procedures.

Skills

  • Sales Leadership
  • Customer Acquisition
  • Strategic Planning
  • Team Building and Development
  • Relationship Management
  • Market Analysis and Research
  • Negotiation Skills
  • Customer Service
  • Microsoft Office Suite
  • POS Systems
  • Marketing

Timeline

GM

After Dark Hospitality
01.2022 - 12.2023

Assistant Manager

Islands Cafe
01.2021 - 02.2022

Founder, Head of Sales

KE Direct
01.2018 - Current

Personal Assistant

NDA
01.2017 - 01.2020

Sales Manager

Aritzia
10.2015 - 02.2017

Concierge/GC Manager

Cactus Club Cafe
03.2013 - 10.2015

Educator

Lululemon
10.2012 - 05.2013

Assistant Manager

Starbucks
09.2011 - 03.2013

Operations Manager

Dinotown
05.2005 - 10.2014

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Kelsey Ell