Kelsey Arambula

• Accountable for optimizing sales performance across various retail locations within assigned territory.
• Delivered in-store sales support and product education to enhance brand visibility and increase productivity.
• Conducted sales analysis by location and implemented customized strategies to improve sell-through rates.
• Recruited, trained, and mentored freelance beauty ambassadors to elevate brand representation in the field.
• Ensured adherence to high merchandising standards across all retail environments.
• Built and maintained effective relationships with retail management teams to enhance brand performance.
• Organized and executed engaging in-store events aligned with brand objectives to drive customer engagement.
• Managed budgetary compliance and resource allocation to meet sales targets efficiently.
• Communicated professionally and promptly with retail partners and corporate teams to ensure alignment and support.

• Manage all of Los Angeles, Ventura, and Santa Barbra County accounts.
• Accounts include- Bluemercury, Nordstrom, Sephora, Space NK, Neiman Marcus, Cos Bar, Credo, and Goop.
• Consistently above LY for the past six months and increased sales by 45%-50%.
• Maximized advertising efforts by developing local content for media relations, corporate communications and social media posts.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Provides feedback and business ideas to Vice President of Tata Harper.
• Increased market share by developing and implementing targeted marketing strategies.
• Launched new products successfully into competitive markets, securing significant market share within a short time frame.

• Responsible for twelve Sephora and Ulta business accounts.
• Improved and maintained brand ranking in store.
• Personally oversaw all brand educational training, and FSC Events in my market.
• Built and maintained strong relationships with all store managers and employees.
• In charge of all inventory and stock.

• Set and achieve personal sales goals, while supporting freelance goals during events.
• Coordinate store pop up events and corporate events.
• Greet customers in a timely, professional and engaging manner.
• Provide authentic customer relationships and honest feedback regarding products.
• Build lasting relationships with customers by contacting them to follow up on purchases, suggest new products, and invite them to upcoming events.
• Consistently seek new trend and product knowledge in all worlds for the expert experience for the client.
• Build and maintain strong vendor relationships to maximize business results.
• Manage the scheduling and execution of vendor events and promotions.
• Perform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and light cleaning.
• Surpassed the initial sales goal and increased the sales to six million dollars.

• Initiate service consultations to determine the customer's preferences and buying/service needs; explain and demonstrate use of cosmetics through actual application.
• Develop a repeat-business customer base to regularly communicate; upcoming events, new merchandise receipts and product replenishments to increase incremental sales.
• Event planner for all Beauty Classes.
• Utilized for out of store workshops to return and train 80+ cast members.
• Serve as Role Model/Mentor to all new hires.
• Manage multiple clients at a time in a high volume environment.
• Demo high artistry techniques and give feedback for team.
• Worked closely with district manager, to formulate and build store brand partnerships.